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Writing Effectively in Print and on the Web: A Practical Guide for Librarians [Pehme köide]

4.50/5 (8 hinnangut Goodreads-ist)
  • Formaat: Paperback / softback, 178 pages, kõrgus x laius x paksus: 280x213x10 mm, kaal: 503 g
  • Sari: Practical Guides for Librarians
  • Ilmumisaeg: 05-Jan-2017
  • Kirjastus: Rowman & Littlefield Publishers
  • ISBN-10: 1442278854
  • ISBN-13: 9781442278851
Teised raamatud teemal:
Writing Effectively in Print and on the Web: A Practical Guide for LibrariansSuurem pilt
  • Formaat: Paperback / softback, 178 pages, kõrgus x laius x paksus: 280x213x10 mm, kaal: 503 g
  • Sari: Practical Guides for Librarians
  • Ilmumisaeg: 05-Jan-2017
  • Kirjastus: Rowman & Littlefield Publishers
  • ISBN-10: 1442278854
  • ISBN-13: 9781442278851
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781442278851.html
Märksõnad:
The book covers writing for both print and Web-based publications and is aimed at all types of libraries.

In this book, you will learn how to:

  • Define your audience and your primary messages
  • Simplify your writing so that it is succinct and understandable
  • Structure your written content so that it is most usable and accessible to your audience
  • Approach different forms of writing in a way that is most effective to getting your message across
  • Establish a voice and tone that reflects the identity of your organization and yourself as a professional

Arvustused

One thing I didnt learn in library school was this - librarians are writers. We write a LOT. Ive written articles, blog posts, website language, signage, instructions and tip sheets, directions, RFPs, and white papers for the Board of Trustees. And email. Lots and lots of email! This book is packed with practical ways  to improve your writing, no matter where that writing appears. -- David Lee King, Digital Services Director, Topeka & Shawnee County Public Library, Kansas, and publisher at davidleeking.com Writing Effectively In Print and on the Web: A Practical Guide for Librarians lives up to its name this concise, readable book makes the case for why good writing matters. Rebecca Blakiston has put together a practical manual filled with thoughtful observations and tips you can put to use immediately to write more effectively. This book should be required reading for every librarian! -- Courtney Greene McDonald, Head, Discovery & Research Services, Indiana University Libraries

List of Tables
xi
Preface xiii
Acknowledgments xv
Chapter 1 Why Good Writing Matters
1(10)
Chapter 2 Knowing Your Readers
11(10)
Chapter 3 Defining Your Message and Purpose
21(8)
Chapter 4 Keeping It Simple
29(12)
Chapter 5 Using Authentic and Active Voice
41(12)
Chapter 6 Writing Titles and Headings
53(16)
Chapter 7 Using Lists and Tables
69(8)
Chapter 8 Writing Information and Instructions
77(12)
Chapter 9 Writing Forms
89(12)
Chapter 10 Writing for the Web
101(12)
Chapter 11 Writing for Emails and Other Messaging Systems
113(12)
Chapter 12 Implementing Voice and Tone
125(10)
Chapter 13 Formatting Your Content
135(8)
Chapter 14 Refining Your Process
143(12)
Index 155(6)
About the Author 161
Rebecca Blakiston is a user experience librarian at the University of Arizona Libraries. As of 2016, she leads a web team dedicated to improving the user experience through better content, design, and architecture. For six years prior, she provided oversight, management, and strategic planning for the library website as website product manager.