This book offers a critical examination of the 2023 Fédération Internationale de Football Association (FIFA) Womens World Cup, being held in Australia and Aotearoa New Zealand. Drawing on perspectives from sociology, history, political science, and management, it sheds new light on the development of womens soccer and on womens sport more broadly.
This book examines the politics of the build-up to the tournament, including the bidding process, as well as how the tournament has been represented in the media, the governance structures of the tournament itself, and policy proposals designed to leave an enduring legacy for women and girls in sport. The 2023 FIFA Womens World Cup is the first Womens World Cup to be held in the Southern Hemisphere and the first to be held with an expanded 32-team format. This book shows why the 2023 FIFA Womens World Cup represents a unique opportunity to enhance our understanding of womens football, gender-oriented sport development initiatives and strategies, national sport policy and programming, and the management of international sporting events.
This book is fascinating reading for any student, researcher, or practitioner with an interest in sport development, sport management, sport policy, sport sociology, event management, gender studies, political science, or the relationship between sport and wider society.
Arvustused
'In conjoined sporting, social, cultural, economic, political, and/or geographical terms, The 2023 FIFA Womens World Cup: Politics, Representation, & Management aggregates an intriguing and multifaceted understanding of an event which occupies an increasingly prominent place within the global sporting landscape. As much a collective research project as an edited anthology (one or more of the editors are involved in the overwhelming majority of the chapters), The 2023 FIFA Womens World Cup makes an important contribution to the sporting mega-event literature. It provides a vivid and interdisciplinary reading of the tournaments location, structure, and representation which, albeit long overdue, finally brings the FIFA Womens World Cup under the critical academic spotlight warranted by its manifold significance. Furthermore, without resorting to any form of uncritical romanticism, the book suggests how the Australia and Aotearoa New Zealand co-hosted 2023 FIFA Womens World Cup tournaments more progressive aspects offer something of a counterpoint to the entrenched orthodoxies of major sporting events more generally. A must-read for anyone with a serious interest in the complexities, and transformative potentialities, of contemporary sport culture.'
David L. Andrews, Professor of Physical Cultural Studies at the University of Maryland - College Park, USA
Introduction: The 2023 FIFA Womens World Cup: Politics, representation,
and management
ADAM BEISSEL, JULIE E. BRICE, VERITY POSTLETHWAITE, AND ANDREW GRAINGER
The hosts of the 2023 FIFA Womens World Cup: Australia and Aotearoa New
Zealand
VERITY POSTLETHWAITE, JULIE E. BRICE, ANDREW GRAINGER, AND ADAM BEISSEL
PART I
Contextualizing the 2023 FIFA Womens World Cup
1 Contextualising and chronicling the gender equality provisions in FIFAs
2016 governance reforms: Situating the FIFA Womens World Cup 2023
CATHERINE ORDWAY AND MOYA DODD
2 The precarious labour of women footballers: A shadow in the light of the
2023 FIFA Womens World Cup
TARLAN CHAHARDOVALI
3 Tracing FIFAs flagship womens competition and its use of legacy from
1991 to 2023
VERITY POSTLETHWAITE, ADAM BEISSEL, JULIE E. BRICE, AND ANDREW GRAINGER
PART II
The politics of the 2023 FIFA Womens World Cup bidding
4 FIFA 2.0, FIFA Womens Football Strategy, and the bid process for the 2023
FIFA Womens World Cup: A new hope
ADAM BEISSEL, VERITY POSTLETHWAITE, ANDREW GRAINGER, AND JULIE E. BRICE
5 As One 2023, conjunctural politics, and commercialisation of gender
equality and womens empowerment: The force awakens
ADAM BEISSEL, VERITY POSTLETHWAITE, ANDREW GRAINGER, AND JULIE E. BRICE
6 FIFA Womens World Cup 2023 and Sports Diplomacy at a Confederation Level:
The galactic alliance
GAVIN PRICE AND VERITY POSTLETHWAITE
PART III
Australia/New Zealand bid marketing, media, and representation
7 Gender, branding, and the Australia and Aotearoa New Zealand As One 2023
social media strategy: Winning the Womens World Cup
ADAM BEISSEL, VERITY POSTLETHWAITE, AND ANDREW GRAINGER
8 A content analysis of Australian and Aotearoa New Zealand online news media
coverage of the bid process for the 2023 FIFA Womens World Cup: We did it
ELEANOR CRABILL, CALLIE MADDOX, AND ADAM BEISSEL
9 The marketing and branding of Indigeneity in the FIFA Womens World Cup
2023: Marketing Mori
BEVAN ERUETI, ANDREW GRAINGER, AND HILLARY J. HALDANE
PART IV
Policy and management in the lead-up to the 2023 FIFA Womens World Cup
10 An analysis of Aotearoa New Zealands leverage strategies for the Womens
Cricket, Rugby, and Football World Cups
JULIE E. BRICE, ANDREW GRAINGER, ADAM BEISSEL, AND VERITY POSTLETHWAITE
11 The 2023 Football Womens World Cup and Australias sporting ambitions: A
Decade of Green and Gold
ANDREW GRAINGER, ADAM BEISSEL, ASHLEIGH-JANE THOMPSON, AND JULIE E. BRICE
12 The 2023 FIFA Womens World Cup and football development in Oceania:
Beyond Australia and Aotearoa New Zealand
CALLIE BATTS MADDOX AND ELEANOR CRABILL
Adam Beissel is Associate Professor of Sport Leadership & Management at Miami University, Ohio, USA. Adams research and scholarship interrogates the political economy of international sport events and the geopolitics of sport. In addition to his research involving the 2023 FIFA Womens World Cup, hes currently working on a research project exploring the geopolitics of the 2026 FIFA Mens World Cup jointly hosted by the United States, Mexico, and Canada. Twitter: @extrabeisshit
Verity Postlethwaite is Doctoral Prize Fellow at Loughborough University, UK, and Research Associate in the Japan Research Centre at SOAS. Veritys main interests focus on how sport events and other cultural entities have been used in local, national, and international contexts to influence the governing of society, in particular around notions of inclusivity. Her recent research focuses on important aspects of gender, sustainability, and disability. Twitter: @verity_pos
Andrew Grainger is Senior Lecturer in the sociology of sport and sport development in the School of Sport, Exercise and Nutrition at Massey University, New Zealand. Andys research and teaching focus primarily on the globalisation of sport and the impact of neoliberal ideology and practices on local physical cultural meanings and practices. His current research explores the intersections of sport policy, sport diplomacy, and womens football in Aotearoa New Zealand. Twitter: @Andy_D_Grainger
Julie E. Brice is Assistant Professor in the Department of Kinesiology at California State University Fullerton, USA. Julies research and scholarship focuses on the socio-cultural and political forces that impact womens experiences of their moving bodies and across womens sports, more broadly. This includes explorations into the activewear phenomenon and womens fitness, New Zealand womens experiences of wellbeing and sport, and promotional messaging of the United States Womens National Team (USWNT). Twitter: @jubrice5
