for marketing professionals, business leaders, entrepreneurs, and students who want to stay ahead in a rapidly evolving field. It serves as an essential resource for anyone seeking to understand not just the potential of AI in marketing, but how to...Loe edasi...
for marketing professionals, business leaders, entrepreneurs, and students who want to stay ahead in a rapidly evolving field. It serves as an essential resource for anyone seeking to understand not just the potential of AI in marketing, but how to...Loe edasi...
“A terrific history…gossipy as hell…the writing is classic Shipnuck…he will never bore you.” —Golf Digest The New York Times bestselling author of Phil and “master of both the art and science of sports journalis...Loe edasi...
(Ilmumisaeg: 14-Oct-2025, Hardback, Kirjastus: Grand Central Publishing, ISBN-13: 9781538772553)
From veteran New York Times Business & NFL reporter, Ken Belson, a deeply-reported account of how the NFL’s Commissioner, Roger Goodell, and its two most powerful owners, Jerry Jones & Robert Kraft, turned the league into a cultural phenome...Loe edasi...
This is the first book to focus on innovation as a response to globalization in soccer, in the context of the global development of the world’s most popular sport....Loe edasi...
This book examines the importance of diversity, equity and inclusion in the context of the global sport industry, and asks how sport business might be a factor in enabling positive social change.Opening with a chapter that introduces the mo...Loe edasi...
This book examines the significance of the Brisbane Olympics and Paralympics, taking place in 2032, in the context of the history and future of the Olympic Movement.As an outlier host, Brisbane is an experiment towards a new Olympic and Par...Loe edasi...
(Ilmumisaeg: 29-Sep-2025, Paperback / softback, Kirjastus: Human Kinetics, ISBN-13: 9781718231054)
An introduction to the field of esports and opportunities in esports management for professionals, athletes, sports organizations, and sports brands-- Esports have rapidly expanded from a pastime undertaken by casual players to one of the l...Loe edasi...
Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey
(Ilmumisaeg: 29-Sep-2025, Loose-leaf, Kirjastus: Human Kinetics, ISBN-13: 9781718228139)
This is the loose-leaf version of Sport Marketing, Sixth Edition With HKPropel Access, which offers students a less expensive, printed version of the text.Empower students to feel capable and confident as they prepare to ente...Loe edasi...
Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey
(Ilmumisaeg: 29-Sep-2025, Paperback / softback, Kirjastus: Human Kinetics, ISBN-13: 9781718228122)
Now in its sixth edition, Sport Marketing has all the tools students need to step into the ever-changing arena of sport marketing. Industry examples and practical projects, along with case studies and interviews from top sports executives, make this...Loe edasi...
Now in a fully revised and significantly expanded new edition, Management of Sports Development is a complete introduction to the theory, policy and practice of sports development. With a focus on professional knowledge and managerial compe...Loe edasi...
Now in a fully revised and significantly expanded new edition, Management of Sports Development is a complete introduction to the theory, policy and practice of sports development....Loe edasi...
The greatest F1 cars from 1950 to the present dayA stunning Formula One book with amazing photography showcasing 50 iconic F1 cars across every era to the modern day, highlighting engineering innovations, impact on the automotive industry, historic r...Loe edasi...
Ruling the Roost: The Managers of Sheffield Wednesday explores the tenure of every manager of this famous football club, turning the spotlight on each mans record and achievements. A statistical breakdown of each managers time in charge complements...Loe edasi...
This book provides in-depth analysis of security issues and concerns in contemporary sport. Featuring the work of leading researchers and practitioners from around the world, it offers practical, evidence-based commentary and guidance. Draw...Loe edasi...
This book offers new, multi-disciplinary perspectives on esports, one of the most rapidly growing sectors in the sport and leisure industries. This book offers new, multidisciplinary perspectives on esports, one of the most rapidly...Loe edasi...
The sports industry is one of the most robust and competitive sectors in the world. Over the last decade, the integration of technology into sports has dramatically transformed the dynamics of how the sports industry operates. Sports analytics (i....Loe edasi...
Innovation in Sport delves into the minds of rocket scientists, sports coaches, military strategists, and industry leaders, uncovering how innovation thrives through human connections.Through the lived experiences of those on the fro...Loe edasi...
Veteran hockey writer Ed Willes takes an irreverent look back at the sometimes thrilling, often infuriating and always fascinating history of the Vancouver Canucks. Cheering for the National Hockey Leagues Vancouver Canucks over the last half centu...Loe edasi...
