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Communication in Sport Management [Pehme köide]

Edited by (Indiana University, USA)
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Communication in Sport ManagementSuurem pilt
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Püsilink: https://www.kriso.ee/db/9781032859026.html
Märksõnad:
This book presents cuttingedge perspectives on Communication in Sport Management, a core component of contemporary sport business.

Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multidisciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cuttingedge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.

Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.
'1. Introduction to Communication in Sport Management. Part
1.
Engagement within Communication in Sport Management.
2. Sport Fandom in the
Digital World.
3. Fantasy Sport and Media Consumption.
4. Social Media in
Sport Management: Contemporary Dimensions. Part
2. Technology within
Communication in Sport Management.
5. Communication in Esports: An Overview
of Esports Consumption.
6. Using Social Network Analysis in Sport
Communication Research. Part
3. Branding in Sport Management.
7. Brand
Communication through Sport Video Games.
8. Communicating the Athlete Brand.
Part
4. Publicity within Communication in Sport Management.
9. Applying
Public Relations Theory to Increase the Understanding of Sport Communication.
10. College Sports Communications: Evolution of the Field. Part
5. Finance
within Communication in Sport Management.
11. The Economic Landscape in Sport
Communication.
12. Broadcast Rights for Mediated Sport. Part
6. Health
Communication in Sport Management.
13. Online Abuse in Sport.
14. Health
Communication and Sport: Challenges and Opportunities. Part
7. Crisis
Communication in Sport Management.
15. Sport, Social Media, and Crisis
Communication.
16. Sport Scandals and the Disruption of Meaning and
Communicative Expectations.
Paul M. Pedersen, PhD, is Professor of Sport Management at Indiana University Bloomington, USA, and founding editor of the International Journal of Sport Communication (IJSC).