Packed full of activities and up-to-date case studies both to save you time in the classroom and ensure your students gain perspectives from the real business world. Boxed features provide definitions and thinking points for discussion help to draw your students' attention to key issues. Learning activities challenge students with the tasks of making real-life business decisions in groups. 'WOW it is fantastic! It is extremely well researched with lots of references. The case studies are relevant and well thought out. I was really impressed.' Karen Hough, Principal Moderator for a leading awarding body.
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Exactly what students need for A2 GCE Applied Business
OCR: Strategic decision-making, A business plan for the entrepreneur, Managerial and supervisory roles, Promotion in action, Constructing a financial strategy, Launching a new product or service in Europe, Training and development, Business law.
Rob Dransfield and Dave Needham have co-authored more than 40 books in business education, and both currently work at Nottingham Trent University. Cathy Richards has worked in the field of education for the past nine years, specialising in teaching vocational Business Studies. Neil Richards is currently the Head of Law at St Vincent College in Gosport.
