Design the leadership the future demands. You don’t have to choose between results and relationships, authenticity and authority, or success and sustainability. Leadership by Design gives you the blueprint to build all three, without compro...Loe edasi...
(Ilmumisaeg: 22-Jan-2026, Paperback / softback, Kirjastus: Right Book Press, ISBN-13: 9781917490184)
Whats the secret sauce of unforgettable service? Its that one little thing that sets your service apart from everyone else. In Celebrity Service Secret Sauce, Geoff Ramm invites you in...Loe edasi...
(Ilmumisaeg: 22-Jan-2026, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394388097)
International bestseller with over half a million copies sold! Celebrate a decade of data storytelling with this special 10th anniversary edition of Storytelling with Data. Featuring refreshed visuals, expanded content, and ne...Loe edasi...
Discover how AI is revolutionizing content marketing and SEO, empowering marketers to optimize, scale, and thrive. Catherine Seda and Jenny Halasz, content marketing and SEO experts, help marketers navigate the AI transformation by exploring the i...Loe edasi...
Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry. Looking to implement smarter digital marketing strategies that deliver real results in tr...Loe edasi...
Beyond the functional benefits of products and services lies a realm of emotional connections where true brand value emerges. This is the domain of Intangience—the science of how intangible values create meaningful human connections. In this groun...Loe edasi...
Looking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real custo...Loe edasi...
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview of the complet...Loe edasi...
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing s...Loe edasi...
The essential guide to conversational selling – the mindsets, knowledge and skills that every salesperson needs to master, and which every sales manager needs to be able to teach. Selling is changing. As AI becomes ever more pervasi...Loe edasi...
This Element provides a comprehensive overview of organizational stigma research development and identifies future research directions. Organizational stigma is a multidimensional and multidirectional conception. It is developed based on the evalua...Loe edasi...
When your customers succeed, your business succeeds. Customer Success is all about generating revenue growth through customer relationships, outcomes, trust, loyalty, retention and referrals – and Kellie Lucas is a pioneer in the discipline....Loe edasi...
(Ilmumisaeg: 10-Nov-2025, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394279937)
A powerful and original new take on business strategy—with the customer at the center of it—designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competi...Loe edasi...
This book provides clear, practical guidance on decision analysis tools and the psychology behind human choices. Learn how to apply these insights to make better personal and professional decisions, understand the logic of optimal choices, and boost...Loe edasi...
Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilization of digital analytical tools. Digital Marketing Strategy...Loe edasi...
Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge. In todays rapidly evolving business landscape, AI and machine learning have beco...Loe edasi...
Douglas W. Hubbard, Alexander Budzier, Andreas Bang Leed
(Ilmumisaeg: 23-Oct-2025, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394239818)
Uncover common project management myths to improve project success How to Measure Anything in Project Management explains why popular methods for measurement in project management are flawed and describes how to conduct measuremen...Loe edasi...
The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant...Loe edasi...
A thought-provoking read. -- Financial TimesEverybody in finance and wealth management should read this book – as soon as possible. -- Alec Marsh, Spears MagazineAn insiders look into how Genera...Loe edasi...
Congratulations!You’ve just become the Chancellor of the Exchequer – master of the Treasury – and one of the most powerful people in Britain. Many historic figures have gone before you. And now the latest name on that nob...Loe edasi...
