New modeling and computing methods have the potential to expand the breadth of social science research. In this book, Janez Povh brings together top researchers from several different fields to explore the ways that combining qualitative and quantitative methods has improved our understanding of social phenomena. Business process simulation, optimization, synergy between different media in marketing, and medical data-mining are just some of the topics considered. Sample applications include optimization in a furniture factory and measuring security culture in online banking. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)