Beyond the Mulatta: Haunted Hybridity in Advertising will chronicle and analyze black and mixed-race women's trajectory in postcolonial visual culture history. In contemporary western advertising, there is a frequently recurring stock figure of a particular type of black woman. This figure is a of African descent, with a light to medium skin tone and a loosely curled Afro. She is an engine of middle-class aspiration and an avatar of "a better future" that is close at hand, but will never happen.
Acknowledgments
List of Figures
Introduction
Meet the Monsters
1 Carefree
2 Stereotypes
3 Cuteness
4 Ugly Stereotypes
5 The Clone Collection
6 Modern Girls
7 Distorting Mirrors
8 The Right Kind of Gaze
9 Ghost in the Bottle
10 Re-apparitions of Care
11 Monstrous Work
12 Female Trouble
13 She Speaks!
1 Interrogating the Mulatta
Atlantic Currents
1 A French Family Romance
2 Bakerfixed
3 The Machine of the Mulatta
4 La Câpresse
5 Copper Skin
6 All the Advantages
7 The Red Race
8 The Average Color
9 Mammy vs Zombie
2 Câpresse Industriel
Part of the Family
1 Breakfast at the Worlds Fair
2 The Triptych
3 Servants in a Bottle
4 Elodie en Not Pays
5 Fade to Black
3 Windward Gothic
The Woman in Madras
1 Taming the Sublime
2 Loitering Peasants
3 Zombies: Disorder in the Night
4 The Collection
5 Serviceable Companionship
4 Dancing with Zombies on Screen
I Walked between Roles
1 They Brought You to a Beautiful Place, Didn't They?
2 Passing and Swing Time
2 Vera Stark
5 Drained Pools and Cuddle Puddles
Millennial Disruption
1 A Smiley Brand
2 Battle of the Bodies
3 Color Play
4 Four Continents, Three Graces
5 Real Clean
6 Just Act Natural
Mortgage Hour
1 Naming, But Dodging
2 Flickering of the Future
3 Second Rate Empire Builders
4 The Natural
5 Poisonous Conduits of a New Picturesque
6 Thinx
7 The Clone Before
Sensational Girls
1 Colorblind
Conclusion
Slavish Imitation
Bibliography
Index
Lenore Todd, Ph.D is a lecturer at Leiden University College in the Netherlands. This is her second monograph, the first being The Figure of the Other in 9/11 Literature: If You See Something, Say Something (2017).
