(Ilmumisaeg: 26-May-2026, Paperback / softback, Kirjastus: American University in Cairo Press, ISBN-13: 9781649033024)
A Trade in Dreams charts one hundred years of the evolution of print media advertising in Egypt, from 1880 to 1980, examining how advertising grew, how products and brands were promoted, and how the advertisements served as a tool to educate consu...Loe edasi...
(Ilmumisaeg: 23-Feb-2026, Hardback, Kirjastus: Peter Lang AG, ISBN-13: 9783631932575)
The prominent businessman Murat Ülker, who has transformed Yildiz Holding into a global company with more than 70,000 employees operating in an area where more than a four billion consumer population lives across four continents, covers everything f...Loe edasi...
(Ilmumisaeg: 16-Feb-2026, Paperback / softback, Kirjastus: Peter Lang AG, ISBN-13: 9783631950647)
The prominent businessman Murat Ülker, who has transformed Yildiz Holding into a global company with more than 70,000 employees operating in an area where more than a four billion consumer population lives across four continents, covers everything f...Loe edasi...
Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns. Trust in advertising, the lifeblood of successful brands, has been in long-term decline, yet trust i...Loe edasi...
Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns. Trust in advertising, the lifeblood of successful brands, has been in long-term decline, yet trust i...Loe edasi...
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical r...Loe edasi...
Adlands Progressive Gaze - How UK Advertising has lost sight of the people and things that matter most The UKs advertising industry is one of the most woke in the world. This book looks at how this activism has stifled what was once a h...Loe edasi...
In Art, Politics and the Environment in Bangladesh the notion of staging guides the authors to explore how shifting social and political realities of Bangladesh unfold from historical events and cultural processes that are neither straightforward no...Loe edasi...
Pedagogical Opportunities of the Review Genre unleashes the pedagogical potential of the review genre, reframing the act of reviewing of cultural products as a communicative practice from a pedagogical perspective. Pedagog...Loe edasi...
Local/Global Shakespeare and Advertising examines the two-way relationship between Shakespeare and advertising – in the broad sense of the term – both within and beyond Anglophone cultures. Local/ Global Shakespeare and A...Loe edasi...
Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses. This book shows that this assumption is incorrect, o...Loe edasi...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Loe edasi...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Loe edasi...
This book examines the contemporary relationship between Hollywood and China as case studies that help to define a new era in Hollywood film industry, style, and economics, which is termed the “post-postclassical” period. This book...Loe edasi...
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products. This book presents a study of the news c...Loe edasi...
Beyond the Mulatta: Haunted Hybridity in Advertising will chronicle and analyze black and mixed-race womens trajectory in postcolonial visual culture history....Loe edasi...
Maria Vaccarella, Kimberly Myers, Samantha Vanderslott
Sari: Medical Humanities: Criticism and Creativity
(Ilmumisaeg: 31-Dec-2024, Hardback, Kirjastus: Peter Lang International Academic Publishers, ISBN-13: 9781800794702)
For a long time, the concentration has been on attitudes to vaccination by those who are in opposition (the ‘anti-vax’), neglecting the majority who are supportive. This book aims to reconsider vaccination as a phenomenon from the perspective of t...Loe edasi...
(Ilmumisaeg: 26-Dec-2024, Hardback, Kirjastus: Oxford University Press, ISBN-13: 9780198936053)
What makes fiction recognizable as fiction? Texts are shaped by their material print, but this book argues that they can also be made in response to it: that the needs of the magazine in the nineteenth century spurred writers to create hybrid, entang...Loe edasi...
