The prominent businessman Murat Ülkerwho has transformed Yildiz Holding into a global company of over 70,000 employees, operating across four continents with a consumer population of four billioncovers everything from management and leadership to corporate communication and marketing in this book.
With a special contribution and artwork by Refik Anadol, a leading media artist exploring the intersection of art, data, and artificial intelligence.
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Telework - Our Subject Is Innovation and Our Future - The End of the
Plaza Empire and the Inevitable Rise of Telework in Business Life - The Best
Bargain Is an Expensive CEO - Telework Update: New Normal or Back to Old
Normal - Could 75 % of Companies Perish by 2027? - What Is the Secret of
Ulkers Marketing Success? - Make Happy, Be Happy - The Higher the Targets,
the Higher the Performance! - Post- corona Economy: Simit or Doughnut
Economics - Are Most of the Super- Rich People Patriotic, Generous, and
Genuinely Interested in the Welfare of Their State? - What Is My Grade This
Year? - Is That the End of Retailing as We Know? - We Know the Limits of a
Company, What Are the Limits of a Family? - A Good Bargaining Method Is
Possible with the Satisfaction of the Other Party - What If I Say I am
Prejudiced? Is It also a Bias That I Think I am Biased? - You Cant Manage a
Global Company without Understanding Different Cultures - A Small
Contribution to the "Human Resources Summit" with Future Skills - The
Sustainable Success Model - Turkish Economy at the Crossroads - How Will a 4-
Day Work Week Come into Place? For Whom Will It Be Applicable? - The Changing
Consumer, Sales Channels, and a Goya in Seattle - A Digital Leader Is Very
Different from Other Leaders! - Risk Management in Foreign Partnerships - How
Much of a Role Did Executives Play in the Success and Decline of GEs Life?
MURAT ÜLKER graduated from the Management Department of the School of Administrative Sciences at Boaziçi University, Istanbul. He later pursued executive training programs in the United States and Europe, including courses at Harvard, Wharton, and IMD.
He is the Chairman of the Board of Directors of pladis and Godiva, which bring together global brands such as United Biscuits, Ülker, Godiva, and DeMets Candy Company. Under his leadership, the group has expanded internationally and become a key player in the global confectionery and snack market.?
Murat Ülker is recognized not only for his business leadership but also for his commitment to philanthropy, particularly in education and social responsibility projects in Turkey and abroad.
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