Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.Trusted Advertising is a practical guide for mid-career marketers, agency professionals and brand leaders who want to build...Loe edasi...
Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.Trusted Advertising is a practical guide for mid-career marketers, agency professionals and brand leaders who want to build...Loe edasi...
El branded content ha revolucionado la forma en que las marcas se comunican. En un contexto saturado de mensajes, donde la atencion es el recurso mas escaso, las marcas que logran inspirar confianza y ofrecer valor a traves de contenidos relevantes s...Loe edasi...
(Ilmumisaeg: 16-Oct-2025, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040452899)
Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses. This book shows that this assumption is incorrect, ofte...Loe edasi...
(Ilmumisaeg: 16-Oct-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040452950)
Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses. This book shows that this assumption is incorrect, ofte...Loe edasi...
(Ilmumisaeg: 01-Oct-2025, EPUB+DRM, Kirjastus: Amsterdam University Press, ISBN-13: 9781040791127)
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the Information Society, motion picture advertising has been part of European visual culture since the la...Loe edasi...
(Ilmumisaeg: 01-Oct-2025, EPUB+DRM, Kirjastus: Amsterdam University Press, ISBN-13: 9781040786215)
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy,...Loe edasi...
(Ilmumisaeg: 01-Oct-2025, PDF+DRM, Kirjastus: Amsterdam University Press, ISBN-13: 9781040780190)
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy,...Loe edasi...
(Ilmumisaeg: 01-Oct-2025, PDF+DRM, Kirjastus: Amsterdam University Press, ISBN-13: 9781040785140)
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the Information Society, motion picture advertising has been part of European visual culture since the la...Loe edasi...
(Ilmumisaeg: 05-Sep-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040416525)
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sus...Loe edasi...
(Ilmumisaeg: 05-Sep-2025, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040416433)
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sus...Loe edasi...
(Ilmumisaeg: 15-Jul-2025, PDF+DRM, Kirjastus: Cornell University Press, ISBN-13: 9781501782190)
Between the Sheets reveals a space, hidden in plain sight in Third Republican Paris, where deviant sexualities and lives could be experimented with and financed, despite republican attempts at growing and norming the population through the heterosexu...Loe edasi...
(Ilmumisaeg: 15-Jul-2025, EPUB+DRM, Kirjastus: Cornell University Press, ISBN-13: 9781501782183)
Between the Sheets reveals a space, hidden in plain sight in Third Republican Paris, where deviant sexualities and lives could be experimented with and financed, despite republican attempts at growing and norming the population through the heterosexu...Loe edasi...
(Ilmumisaeg: 27-Jun-2025, PDF+DRM, Kirjastus: Helmut Buske Verlag GmbH, ISBN-13: 9783967697957)
Witzig, informativ oder gar zum Ohrwurm geworden, ist der Rundfunkwerbespot nicht mehr aus unserem Alltag wegzudenken. Bisher hat dieses wesentliche Element unserer Kommunikationsgesellschaft allerdings wenig Beachtung seitens der Linguisten gefunden...Loe edasi...
Beyond the Mulatta: Haunted Hybridity in Advertising will chronicle and analyze black and mixed-race womens trajectory in postcolonial visual culture history. In contemporary western advertising, there is a frequently recurring stock figure of a par...Loe edasi...
