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Building a Profitable Online Accounting Practice [Pehme köide]

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  • Formaat: Paperback / softback, 360 pages, kõrgus x laius x paksus: 255x180x24 mm, kaal: 640 g
  • Ilmumisaeg: 24-Jan-2001
  • Kirjastus: John Wiley & Sons Inc
  • ISBN-10: 0471403083
  • ISBN-13: 9780471403081
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Building a Profitable Online Accounting PracticeSuurem pilt
  • Formaat: Paperback / softback, 360 pages, kõrgus x laius x paksus: 255x180x24 mm, kaal: 640 g
  • Ilmumisaeg: 24-Jan-2001
  • Kirjastus: John Wiley & Sons Inc
  • ISBN-10: 0471403083
  • ISBN-13: 9780471403081
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9780471403081.html
Märksõnad:
The first complete guide to taking advantage of the huge and growing market for Internet accounting services for small businesses
The Internet provides accountants with exciting new opportunities for expanding their practices by affording them unprecedented access to the huge small business market. The first comprehensive book on the subject, this book describes proven strategies for creating a thriving virtual accounting practice. Expert Jack Fox presents in-depth coverage of the various accounting and consulting services that accountants can offer to small business owners via the Internet. He describes successful techniques for identifying potential clients and packaging and marketing services, and arms readers with a complement of valuable tools for helping them get started in virtual accounting, including detailed business plans, numerous tables, forms, checklists, and connections with leading virtual accounting service providers.
Preface xxi
Online Virtual E@ccounting™
1(14)
Implications of the Internet for Accounting
1(1)
Accountants' Primary Issues
2(3)
Staffing Strategies and Issues
5(1)
Technology Vendors' Issues
6(2)
Accounting Client Concerns
8(1)
Changing Market Conditions
9(1)
Financial Planning Internet Market Implications
10(2)
Accounting-Related Internet Newcomers
12(3)
The Small to Medium-Sized Accounting Services Market Opportunity
15(22)
Market Overview
15(6)
Chasing the SMB Market
16(2)
Strategies That Pursue Opportunities
18(3)
ASPs
21(1)
ISPs
22(3)
Transitional Factors
25(2)
Evolving into an E-business
27(1)
Unlocking the Market
28(1)
Summary
29(8)
Findings from Recent Demographic Studies
30(1)
What the Numbers Mean
30(7)
Business Plan Development and Implementation
37(16)
Your Business Plan--A Key Practice Development Tool
37(1)
What Is a Business Plan?
37(1)
The Narrative
37(1)
Suggested Business Plan Table of Contents
38(1)
The Plan Summary
38(1)
Background
39(1)
Accounting Practice Description and Analysis
39(2)
Potential Clients
40(1)
Market Size and Trends
40(1)
Competition
40(1)
Matrix
41(1)
Management and Staff
41(1)
Organization
41(1)
Key Managers
41(1)
Compensation and Ownership
42(1)
Markets and Marketing Strategy
42(2)
Target Markets
42(1)
Client Analysis
43(1)
Competitive Analysis
43(1)
Pricing
44(1)
Advertising and Promotion
44(1)
Summary of Markets and Marketing
44(1)
Accounting and Consulting Services, Facilities, and Processes
44(1)
Financial Information
45(1)
Risk Factors and Rewards
46(1)
``SWOT'' Analysis
46(1)
Timetables and Benchmarks
47(1)
Plan Appendices/Exhibits
47(1)
Practical Advice and Considerations
47(1)
Writing and Organizing the Plan
48(1)
Don't Use Professional Jargon
48(1)
Don't Repeat Yourself
49(1)
Support Your Claims
49(1)
Confidentiality Considerations
49(1)
Don't Be Selective in Your Disclosures
49(1)
Obtain an Objective Review
50(1)
First Impressions Count
50(1)
Four Do's and One Don't
50(1)
How The Accounting Guild Can Help
51(2)
The Online Virtual Accounting Practice
53(22)
Structuring Your Accounting Practice
53(1)
Fulfilling Promised Purposes
53(1)
Orientation of Material
54(1)
Profit Motivation
55(1)
Professional Prognostications
55(2)
Goals
55(2)
Components of an Online Accounting Practice
57(1)
Categorical Organizational Listing of Accounting Firms' Menu of Services
57(1)
Basic Core Accounting and Compliance Services
57(8)
Accounting Software Resources
58(1)
Write-Up Software Resources
59(2)
Fixed Asset Management
61(1)
Fixed Asset Management Resources
61(1)
Web-Based Payroll Processing
61(2)
Service Bureaus Ally with Accountants
63(1)
Payroll Software and Service Provider Resources
63(1)
Online Tax Preparation
64(1)
Future of Tax Preparation
64(1)
Tax Return Preparation Software Resources
64(1)
Financial Planning Services
65(4)
Financial Planning and the Internet
65(1)
Financial Planning Software
65(1)
Financial Planning Software Resources
66(1)
Extensive Employee Benefits Consulting
66(1)
Employee Benefits Market Niche
67(1)
Employee Benefits Niche Services
67(1)
Third-Party Administration
68(1)
Third-Party Resource
68(1)
Internet Implications
68(1)
Specialized Areas of Expertise
69(6)
Making Your Professional Dreams Come True
69(1)
What Do You Really Want?
69(1)
Turning Your Dream into Reality
70(1)
Accounting Success Comes in Different Flavors
70(1)
Internet Consulting Relief
71(1)
Are CPAs Serious about the Internet?
71(1)
Specialized Market Niche Resources
72(1)
Professional Associations
72(3)
Getting Connected and Other Logistics of Providing Online Services
75(18)
What Is the Internet?
75(1)
Change
75(1)
Infrastructure
76(1)
e@ccounting All Starts with a Web Site
76(1)
Choosing the Server
77(1)
Reliability
77(1)
Performance
77(1)
Function
78(1)
Cost Considerations
78(1)
Connections, Bandwidth, and Internet Service Providers
78(6)
Internet Technology Value Proposition
79(1)
Dial-Up
79(1)
Integrated Services Digital Network (ISDN)
80(1)
Digital Subscriber Line (DSL)
80(1)
T1 and Other Advanced Services
81(1)
Cable
82(1)
Satellite
82(1)
Summary
83(1)
Bottom-Line Footnotes
83(1)
Information Technology
84(1)
Start-Up and Ongoing Costs
84(1)
The Human Element
85(2)
Training the Staff
86(1)
Questions to Ask
87(1)
ISPs
87(1)
Telcos
87(1)
Other Providers
87(1)
Jargon of the Trade
87(6)
Information Sources
90(3)
Internet Networking Operating Systems
93(20)
Network Integration
93(1)
Talent Retention
94(1)
Constant State of Change
95(1)
Web-Enabling Software Integration
95(2)
Oracle Corporation
95(1)
Sun Microsystems, Inc.
96(1)
Microsoft Corporation
96(1)
Cisco Systems, Inc.
97(1)
Achieving End-to-End Management
97(1)
Middleware Demystified
98(5)
Why Use It?
99(1)
Middleware Benefits
99(1)
Basis of Middleware Confusion
100(1)
Types of Middleware
100(3)
Prognosis
103(1)
Open Source UNIX and Linux
103(10)
Time-Tested Model
104(1)
Natural Progression
104(1)
Viable Business Models
105(1)
Business Benefits
106(2)
Applications Adoption Preferences
108(2)
Disruptive Technology
110(1)
Open Source Requires Community
110(3)
Accounting Software Online and Off
113(18)
Accounting: Every Business's Mission-Critical Application
113(1)
Accounting Software Categories
114(4)
Example of Software Programs by Category and Costs
114(1)
Typical Client Business Revenue
115(1)
Difference between Categories
115(1)
Foundational Database Listed by Popularity
116(1)
Leading Client/Server Accounting Software Programs
116(1)
High-End Accounting Software
117(1)
Leading Mid-Range Accounting Software Programs
117(1)
Accounting Software Partnering
118(1)
Application Hosting
118(1)
Beyond Accounting
118(13)
Practice Management
118(1)
Market Prognosis
119(1)
Accounting Software Vendor Resources
119(2)
Application Software Providers (ASPs)
121(1)
Other Software Resources
122(9)
Application Software Providers
131(12)
The ASP Market
131(2)
What Is an ASP?
131(1)
Background
131(1)
Characteristics
132(1)
Advantages of Using an ASP
133(1)
The ASP Market Holds Plenty of Promise
133(2)
The Promises
134(1)
Advising a Client about Choosing to Use an ASP
135(1)
Negotiating an ASP Deal
135(1)
Questions to Be Asked and Answered
136(1)
ASPs' Contract Checklist
136(2)
ASPs from A to Z
138(2)
Aggregators, BSPs, MSPs: The Next Generation Service Providers
140(3)
Prognosis and Accounting Profession Implications
141(2)
Information Technology: The Currency of Online Practice Development
143(16)
Strategy
143(5)
Dichotomy of Strategy
144(1)
Internet Time
144(4)
What Do Prospective Clients Want from an Accounting Firm?
148(2)
E-business Goals of Most Clients
150(1)
``E-active'' Clients
150(1)
Clients' Differing Perceptions of the Internet
150(1)
Electronic Data Interchange (EDI)
151(1)
History
151(1)
EDI Evolution
151(1)
EDI Prognosis
152(1)
Enterprise Resource Planning (ERP)
152(3)
What Is ERP?
152(1)
How Does ERP Work?
153(1)
Why Do I Want ERP?
153(1)
Where Do I Get ERP?
154(1)
ERP Vendors
154(1)
Other Significant ERP Vendors
154(1)
ERP Prognosis
155(1)
Extensible Markup Language (XML)
155(2)
XML Is Not a Glorified HTML
155(2)
Extensible Business Reporting Language (XBRL)
157(2)
Databases, Data Warehouses, and Data Marts
159(14)
Databases
159(8)
Background
159(1)
Database Definitions and Jargon Clarification
160(2)
``Relational'' Defined
162(1)
Database Knowledge
163(1)
Choice of Database
164(1)
Using Databases
165(1)
Association and Market-Basket Analysis
165(1)
Segmentation and Classification
165(1)
Caveat
165(1)
Decision Trees
166(1)
Neural Networks
166(1)
Drill Down or Blast?
166(1)
Privacy Issues
167(1)
Data Warehouses
167(3)
Tour through a Data Warehouse
167(1)
Accounting Professionals in High Demand
168(1)
Partnering with Database Vendors
169(1)
Data Modeling
169(1)
Data Warehouse Solutions and Prognosis
169(1)
Accountants' Opportunities
170(1)
Data Marts
170(2)
Target Your Database Market
171(1)
Data Mart Tools' Necessities
171(1)
Clients' Hopes and Fears
172(1)
Your Best Shot
172(1)
Data Mining, Document Management, and Storage
173(16)
Data Mining
173(3)
Definition
174(1)
Data-Mining Algorithms
174(1)
Procedure
175(1)
Data-Mining Project
175(1)
Mining Your Accounting Firm's and Your Clients' Web Statistics
176(1)
Document Management and Business Intelligence
176(3)
What Does Document Management Do?
177(1)
Document Management Is More than Simply Imaging!
177(1)
What Document Management Relies On
177(1)
Managing Information as a Corporate Asset
177(1)
Document Managing Requirements
178(1)
Planning Is Critical to Success
178(1)
Define the Economic Life
178(1)
Who Is Responsible?
179(1)
Once a System Is Selected
179(1)
Enterprise Reporting and Data Mining
179(1)
End-to-End Report Management
180(1)
Storage
180(3)
Beyond Terabytes
181(1)
Storage Trends
181(1)
Consolidate and Manage Data
181(1)
Explosive Data and SAN Benefits
182(1)
Reality Check
183(1)
Rules for Dealing with Vendor Propaganda
183(6)
Network-Attached Storage (NAS)
184(1)
Fibre Channel Overview
185(1)
Other Types of Imaging
186(1)
Total Cost of Ownership
186(1)
Get It on Tape for Business Preservation
187(1)
Targeted Applications
187(1)
Outsourced Storage
188(1)
Business Intelligence and Knowledge Management
189(14)
Business Intelligence
189(6)
Customization
190(1)
Aligning with Your Client's Information Technology Functions
190(1)
Client/Accountant IT Consulting Brokerage
191(1)
Prognosis
192(1)
Online Analytical Processing (OLAP)
192(1)
The OLAP Market
193(1)
Business Intelligence as a Market Niche
194(1)
Vendors Seek Your Expertise
194(1)
Knowledge Management (KM)
195(3)
Tacit Knowledge
195(1)
Intangible Assets
196(1)
Two Faces of Knowledge Management
197(1)
Insight
197(1)
Knowledge Management Market
198(1)
Accounting: Acquiring and Analyzing Client Information
199(1)
Selecting a Robust Internet Platform
199(1)
Start with Data Integration
200(1)
Scalable Storage, High Performance, and Data Mining
200(1)
Relational Database
200(1)
Multidimensional Database
201(1)
Data Mining
201(1)
Summary
201(1)
Suggested Further Reading
202(1)
Assessing the Possibilities and Planning for a Successful Online Accounting Practice
203(18)
Basic Preparation
203(1)
Balancing Our Professional and Personal Lives
204(1)
E-entrepreneurship
205(1)
Consider a Part-Time Consulting Foray
205(1)
Launching the Part-Time Consulting Venture
206(1)
Covering Your Professional Assets
207(1)
Make Lemonade when Dealt a Lemon
207(1)
Personal Finances
208(1)
Pay Attention to Details
208(1)
Virtual Opportunities
209(1)
Overcoming Obstacles
209(1)
Failure Factors in Starting an Online Accounting Consulting Practice
209(2)
Success Factors in Starting an Online Accounting Consulting Practice
211(2)
Focus
211(1)
Marketing and Selling
211(1)
Success Building Blocks
212(1)
Success Indicators
212(1)
Your Business Plan
213(2)
Adapting to Change
214(1)
Planning Pitfalls to Avoid
215(1)
A Model Online Accounting Practice Business Plan
215(2)
Navigating the Minefield
215(2)
Finding Your Optimum Fit
217(1)
Protecting Your Future Investment
218(1)
Software Tools
218(1)
Resources
219(2)
Small Business Administration (SBA)
219(1)
The Accounting Guild
220(1)
Identifying Goals: Laying the Practice Foundation
221(12)
Prospectus
221(1)
Mission Statement of the Practice
221(1)
Strategic Goals
221(2)
Steps to Identifying Goals
222(1)
Formulate Specific Goals
223(1)
Business Structure
223(4)
Online Accounting Consulting Market Demographics
224(1)
Who Do the Clients Call?
224(1)
Why Make the Move?
225(1)
Classic Consulting Model
225(1)
Elevating the Position
225(1)
Accountant's Consulting 101
225(1)
Practice Lifeblood
226(1)
The Partnering Option
227(1)
Transition
228(1)
Use Tax Season to Probe Clients' Technology Plans
229(1)
Probing Questions
229(1)
Taking the Next Step
230(1)
Consultant or Contractor?
231(1)
Communication
231(2)
Practice Strategies and Structure
233(18)
Introduction to Strategic Planning for an Online Practice
233(4)
Questions Concerning Future Plans
233(1)
Client Demographic Study
234(1)
Pruning Clients That No Longer Fit
234(1)
Where Do You Want to Go?
234(1)
Practice Management Internal Financial Reporting
235(1)
Staffing Strategy
235(1)
Alliances
235(1)
Written Strategic Plans
236(1)
New and Improved Skills (How Do You Get There?)
236(1)
Strategy Process
237(1)
The New Rules of Engagement
237(1)
Full Service Providers (FSPs)
237(5)
Move Beyond E
238(1)
Avoid the IT and CIO Functions
239(1)
Invest What's Necessary
239(1)
Choose Your Partners Wisely
240(1)
A Foot in the Door Isn't Very Important
240(1)
Partner at Your Peril
241(1)
Successful Practice Building Strategies and Policies
242(2)
Step-by-Step Guide
244(1)
Appoint a Practice Evangelist
244(1)
Publish Your Vision
244(1)
Discovering the Path from Compliance to Reliance
245(1)
Real-Time, Online Accountants
246(1)
Technology: Boon or Bane?
246(1)
The Road to Somewhere
247(1)
Client Feedback
247(1)
Core Competencies
248(1)
Key Performance Indicators (KPIs)
248(1)
Computing Technology Competencies
248(1)
Credibility
249(1)
Competitive Edge
249(2)
Marketing Foundations: Developing an Accounting Firm Brand
251(20)
Marketing Misconceptions
251(1)
Marketing Ineptness
251(1)
Consistency and Relevance
252(1)
Types of Marketing
252(1)
Effective Professional Accounting Services Marketing
253(2)
Selecting Clients
255(1)
Show Me the Money
255(1)
Good Client/Bad Client
256(1)
Courting Clients
256(3)
Communicating with Your Prospective Client
259(1)
Communicating with Your Active Clients
259(2)
Client Turnoffs
261(1)
The Waiting Game
262(1)
Keep the Fire Burning
262(1)
Know the Difference Between ``No'' and ``Not Now''
262(1)
The Concept of Branding as a Competitive Online Advantage
263(4)
Your Accounting Services Brand
263(1)
Why Brand Your Accounting Firm?
263(1)
What Can You Expect Your Brand to Do?
264(1)
Do You Know You Already Have a Brand?
264(1)
But What Does Your Brand Mean?
264(1)
Is Your Brand an Opportunity?
264(1)
How Do You Stamp a New Brand on Your Firm?
265(1)
How Do You Promote Your Brand?
265(1)
Your Good Brand Is Good Business
266(1)
Developing Your Brand
266(1)
Winning Profitable New Business
267(1)
Marketing Strategies
267(4)
Internet, Database, and Target Niches: Marketing Guide
271(18)
Database Marketing
271(4)
Good Marketing Begins in Your Database
271(1)
Database Marketing
272(1)
Definition of Database Marketing
272(1)
Designing Your Database
272(2)
Relational Database
274(1)
Building a Better Database
274(1)
Client Profiles
274(1)
Database Marketplace Mining
275(1)
Accounting Marketplace Data Mining
275(1)
Database Mining/Marketing Technologies
275(1)
Database Marketing Requirements
276(1)
Easy Access to Data
276(1)
Easy Manipulation and Viewing of Data
276(1)
User-Friendly Analysis
277(1)
Easy Use of the Results
277(1)
Reaping the Rewards
277(1)
Database Marketing Buzzwords
278(1)
Success in the Accounting and Consulting Profession
278(3)
Winning Clients by Asking and Answering Vital Questions
281(2)
Communicating with Prospective Clients
282(1)
Decision-Making Questions Prospects Ask Themselves
283(1)
Target Niche Marketing Plan
283(1)
Investigate Methods of Promoting Firms' Niches
284(5)
Internal Marketing
284(1)
External Marketing
284(1)
Create a Specific Niche Market Database
284(1)
Individual Partner/Team Member Marketing
285(1)
Speaking Opportunities
285(1)
Niche Marketing Benefits
285(4)
Partnering: Profiles in Profitability: Accounting Partnership Resources Compendium
289(18)
Partnerships Pave the Way
289(3)
Components of E-commerce
289(1)
Technology Gap
290(1)
Critical Success Factors in E-commerce Services
291(1)
Stages of E-commerce
291(1)
Lack of Vision and Commitment
291(1)
E-commerce Is Coming to a Firm Near You
292(1)
Action Steps
292(1)
Intuit
292(1)
Bizfinity
293(1)
E-commerce Specialized Technology Requirements
293(1)
E-commerce Prognosis
293(1)
Partnering Compatibility
294(1)
Make Yourself Visible
294(1)
Due Diligence
294(1)
Online Accounting Profitability Partnerships
295(1)
Virtual Growth
295(1)
Becoming an Online Accounting Success Story
295(1)
Technology as a Strategic Asset
296(1)
Small Business Client Accounting Practice
296(1)
Online Accounting Software
297(2)
The Online Accounting Software Value Chain
298(1)
Small Business Internet Accounting Software Issues
298(1)
Online Accounting Value Proposition
299(1)
Accountant Affiliation Programs
299(1)
Online Accounting Services Business Models
299(1)
Accounting Professionals' Strategies
300(1)
Evaluation Criteria
301(1)
Accountants' Professional Implications
301(1)
Accounting---The Language of Business
302(1)
Accountants' Client Training Courses
302(1)
Accountants' Client/Customer Relationship Equation
303(4)
Accounting Partnership Resources Compendium
303(4)
Team Building and Retreats
307(12)
Vision and Mission
307(1)
Building a Winning Team
307(1)
Team Members
307(1)
The Partners
308(1)
Services
308(1)
The Accounting or Consulting Firm
308(1)
Implementation
308(1)
Increase the Net Financial Worth of Its Clients
308(1)
Aggressive, Professional, and Focused Marketing Posture
309(1)
Maintain the Highest Standards of Ethical Conduct
309(1)
Become the Preeminent Practice in Its Chosen Niches
309(1)
Team Member Implementation
309(2)
Professional Advancement
310(1)
Personal Growth
310(1)
Involvement in Decision Making
310(1)
Trust and Mutual Respect
311(1)
Team Members to Understand and Support Firm's Vision and Mission
311(1)
Team Member's Role
311(1)
Partnership Issues
311(1)
Services
312(1)
Retreats
312(7)
Partner Retreats
312(1)
Unsuccessful Retreats
313(1)
Retreats Must Lead to Action
313(1)
Varieties of Retreats
314(1)
Retreat Structures
314(1)
Partner Relations, Problems, and Solutions
315(1)
Retreats Should Provide Opportunities for Partners to Be Open and Honest
316(1)
The Outside Facilitator
316(1)
What to Look for in a Facilitator
317(1)
Retreat Bottom Line
317(2)
APPENDIX: THE ACCOUNTING GUILD AND E@CCOUNTING™: SEMINARS, CONSORTIUM, TRAINING, AND CONSULTING 319(6)
Retreat Facilitation
319(1)
Continuing Professional Practice Development
319(1)
The Accounting Guild
320(5)
e@ccounting Client Acquisition Marketing Semina rs™
320(1)
e@ccounting Marketing Alliance Consortium™
320(1)
e@ccounting TeleSeminars™
321(1)
TeleSeminar Class Agenda
322(1)
e@ccounting ABC's Accounting Basic Concepts™ Training Centers
323(1)
Accounting Practices Assessment Tools
323(1)
Contacting The Accounting Guild
324(1)
Glossary 325(8)
Index 333(4)
About the Author 337


JACK FOX, MBA, is the founder and Executive Director of The Accounting Guild, www.accountingguild.com. He is the author of six other accounting and business books.