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Business Models: A Strategic Management Approach [Pehme köide]

  • Formaat: Paperback / softback, 432 pages, kõrgus x laius x paksus: 251x203x16 mm, kaal: 753 g, Illustrations
  • Ilmumisaeg: 22-Aug-2003
  • Kirjastus: McGraw Hill Higher Education
  • ISBN-10: 0072883642
  • ISBN-13: 9780072883640
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  • Formaat: Paperback / softback, 432 pages, kõrgus x laius x paksus: 251x203x16 mm, kaal: 753 g, Illustrations
  • Ilmumisaeg: 22-Aug-2003
  • Kirjastus: McGraw Hill Higher Education
  • ISBN-10: 0072883642
  • ISBN-13: 9780072883640
Teised raamatud teemal:
"Business Models: A Strategic Management Approach" draws on the latest research in strategic management to explicitly and fully explore business models. It draws on the latest research on to explore which activities a firm performs, how it performs them, and when it performs them to make a profit. It offers an integrated framework for understanding the relationship between the set of activities that a firm chooses to perform, its revenue model, its cost structure, its resources and capabilities, the competitive forces in the firm's industry, and its ability to sustain a competitive advantage even in the face of change. It provides the link between resources, product-market positions and profits - how resources and product-market positions are translated into profits. Existing strategy texts demonstrate correlation between resources or product-market positions and profits, not their translation into profits. Additionally, it explores the relationship between business models and corporate social responsibility as well as the international component to business models. It offers a definition of business models that is deeply rooted in the resource-based and product-market theories of strategy.
PART ONE: Positions, Activities, Resources, Industry Factors, and Cost1. Introduction and Overview2. Customer Value and Relative Positioning3. Pricing to Optimize Revenues4. Sources of Revenues and Market Targets5. Connected Activities for a Profitable Business Model6. Resources and Capabilities: The Roots of Business Models7. Executing a Business Model8. Innovation, Sustainability, and Change9. Analyzing the Cost of a Business Model10. Analyzing the Sources of Profitability and Competitive Advantage in a Business Model11. Financing and Valuing a Business Model12. Business Model Planning Process13. Corporate Social Responsibility and GovernancePART TWO: CasesCase 1: Viagra: A Hard Act to FollowCase 2: Eclipse: The Next Big Thing in Small AircraftCase 3: Salton Inc. and the George Foreman GrillCase 4: Satellite Digital Audio Radio Service (SDARS)Case 5: Segway: Segue to...Case 6: LEGO Bionicle: The Building Blocks to Core Competency?Case 7: KPN Mobile and the Introduction of i-Mode in EuropeCase 8: Lipitor: At the Heart of Warner-LambertCase 9: eBay: Growing the Worlds Largest Online Trading CommunityCase 10: Borders: Responding to Change