| How to Use This Book |
|
v | |
| Acknowledgments |
|
vii | |
| Foreword |
|
viii | |
| Introduction |
|
ix | |
| MALLS AND SHOPPING CENTERS |
|
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Property Manager---Shopping Center/Mall |
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2 | (3) |
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5 | (3) |
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Public Relations Director---Shopping Center/Mall |
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8 | (3) |
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Publicist---Shopping Center/Mall |
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11 | (2) |
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Marketing Director---Shopping Center/Mall |
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13 | (2) |
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Shopping Center/Mall Advertising Director |
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15 | (3) |
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Advertising Assistant---Shopping Center/Mall |
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18 | (2) |
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20 | (2) |
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Information Representative---Mall/Shopping Center |
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22 | (2) |
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Assistant Marketing Director---Shopping Center/Mall |
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24 | (2) |
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Community Relations Director---Mall/Shopping Center |
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26 | (2) |
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Customer Service Representative---Mall/Shopping Center |
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28 | (3) |
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Administrative Assistant---Shopping Center/Mall Office |
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31 | (2) |
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Secretary---Shopping Center or Mall Office |
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33 | (2) |
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Bookkeeper---Shopping Center or Mall Office |
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35 | (2) |
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Janitorial Supervisor---Shopping Center/Mall |
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37 | (2) |
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Maintenance Supervisor---Shopping Center/Mall |
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39 | (2) |
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Security Director---Shopping Center/Mall |
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41 | (2) |
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Security Officer---Shopping Center/Mall |
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43 | (2) |
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Leasing Director---Mall/Shopping Center |
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45 | (3) |
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Special Events Coordinator---Mall/Shopping Center |
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48 | (4) |
| DEPARTMENT STORES |
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Store Manager---Department Store |
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52 | (3) |
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Assistant Store Manager---Department Store |
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55 | (3) |
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Department Manager---Department Store |
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58 | (3) |
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Compensation and Benefits Manager---Department Store |
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61 | (2) |
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Payroll Clerk---Department Store |
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63 | (2) |
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Director of Human Resources---Department Store |
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65 | (2) |
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Human Resources Generalist---Department Store |
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67 | (2) |
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Training Manager---Department Store |
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69 | (2) |
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|
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71 | (2) |
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Loss Prevention Manager---Retail |
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73 | (3) |
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Receiving Clerk---Department Store |
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76 | (2) |
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Customer Service Manager---Department Store |
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78 | (2) |
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Customer Service Representative---Department Store |
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80 | (2) |
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82 | (4) |
| STORES, CHAINS, SHOPS, AND BOUTIQUES |
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86 | (3) |
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Regional Manager---Retail |
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89 | (3) |
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Store Manager---Specialty or Chain Store |
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92 | (3) |
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Assistant Store Manager---Specialty or Chain Store |
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95 | (3) |
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|
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98 | (2) |
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100 | (2) |
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102 | (2) |
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104 | (2) |
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Advertising Director---Retail Store |
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106 | (3) |
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Director of Real Estate---Store |
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109 | (3) |
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|
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112 | (2) |
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Tailor---Clothing Store, Department Store, Boutique |
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114 | (2) |
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Billing Manager---Department or Specialty Store |
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116 | (2) |
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Billing Clerk---Department or Specialty Store |
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118 | (2) |
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120 | (2) |
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122 | (2) |
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124 | (2) |
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Promotions Manager---Retail Store |
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126 | (2) |
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128 | (3) |
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131 | (2) |
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133 | (2) |
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Special Events Director---Retail Store |
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135 | (3) |
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138 | (2) |
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140 | (2) |
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|
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142 | (2) |
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Store Manager---Grocery/Supermarket |
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144 | (3) |
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Wrapper/Bagger---Grocery Store/Supermarket |
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147 | (2) |
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Sales Manager---Auto Sales |
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149 | (2) |
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|
|
151 | (5) |
| E-COMMERCE, MAIL ORDER, AND DIRECT RESPONSE SHOPPING |
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|
Marketing Director---Web Store |
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156 | (3) |
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Webmaster---On-Line Store or Catalog |
|
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159 | (3) |
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Customer Service Manager---On-Line Store or Catalog |
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162 | (3) |
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Direct Response Copywriter |
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165 | (2) |
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|
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167 | (2) |
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Call Center Representative |
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169 | (3) |
| WHOLESALE |
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Sales Manager---Wholesale |
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|
172 | (3) |
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District Manager---Wholesale |
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175 | (3) |
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Market Researcher---Manufacturer |
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178 | (3) |
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Consumer Affairs Manager---Manufacturer/Wholesale |
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181 | (2) |
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Wholesale Sales Representative |
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183 | (3) |
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Sales Trainer---Wholesale |
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186 | (3) |
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Manufacturer's Representative |
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189 | (3) |
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Trade Show Representative---Wholesale |
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192 | (3) |
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|
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195 | (2) |
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Purchasing Manager---Wholesale |
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197 | (2) |
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Warehouse Manager---Wholesale Manufacturer or Distributor |
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199 | (77) |
| APPENDIXES |
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|
I. Degree and Non-Degree Programs |
|
|
204 | (18) |
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A. Four-Year Colleges and Universities Offering Majors in Retail Management |
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204 | (2) |
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B. Two-Year Colleges offering Majors in Retail Management |
|
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206 | (5) |
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C. Four-Year Colleges and Universities Offering Majors in Public Relations |
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211 | (6) |
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D. Four-Year Colleges and Universities offering Majors in Advertising |
|
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217 | (5) |
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II. Trade Associations, Unions, & Other Organizations |
|
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222 | (8) |
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|
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230 | (6) |
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230 | (3) |
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|
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233 | (3) |
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IV. Directory of Chain Stores |
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|
236 | (5) |
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V. Directory of Department Stores |
|
|
241 | (2) |
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VI. Directory of Supermarkets/Groceries |
|
|
243 | (2) |
|
VII. Directory of Catalog Companies |
|
|
245 | (4) |
|
VIII. Television Shopping Channels |
|
|
249 | (1) |
|
IX. Directory of Manufacturers and Other Companies |
|
|
250 | (24) |
|
|
|
274 | (2) |
| About the Author |
|
276 | (1) |
| Index |
|
277 | |