This book compiles 49 real-life examples of companies to showcase the best practices and lessons learned by Chinese enterprises in pursuing innovative development in the era of the digital economy, highlighting digital transformation and cross-border e-commerce. The selected cases revolve around various aspects of the digital economy, including digital healthcare, digital scenic areas, intelligent manufacturing, digital finance, digital supply chains, etc., covering diverse scenarios of digital transformation, as well as cross-border brands, logistics, marketing, live streaming, and other operational strategies. These cases deeply portray how representative enterprises leverage their own capabilities, combine digital technologies, and explore new paths for development and growth. The excellent experiences and methods of these case enterprises provides valuable guidance for global practitioners in the digital economy; each case is structured, standardized, and narratively written, which can serve as practical examples for research and teaching in related professional fields such as e-commerce and the digital economy.
Chapter
1. Privacy Computing Enables Data Sharing: Basebit.ai Promotes
the Digital Transformation of Medical Treatment Digital transformation.-
Chapter
2. Anker Innovations: User Insight and Ultimate Innovation, Create
the Brand Benchmark.
Chapter
3. iFLYTEK: Using AI to Start the Second Growth
Curve of Enterprises.
Chapter
4. The Secret of East Buy Holding Limited's
Explosive Fire.
Chapter
5. Consumer Insight with DTC: The Cross-border Brand
Hisense Goes Abroad.
Chapter
6. "Numbers" Share the Same Color as "Green
Mountains": Sanyou Mine's Journey of Efficiency and Green Development.-
Chapter
7. Deeply Ploughing Internal Strength, Meeting the External Demand:
QuVideo Technology Road to Go Global.
Chapter
8. Being at the Forefront and
Daring to Take the Lead, Digital Transformation is at the Right Time: The
Road of Transformation of the Centennial "Zongzi" Heart in Wufangzhai.-
Chapter
9.
Chapter
9. A Case of New Forces in Cross-border E-commerce
Platforms - Taking Temu as an Example.
Chapter
10. Empowerment Power to
Digital Scenic Spot: The Oriental Pearl Creates an Immersive Experience in
Cultural Travel Metaverse.
Chapter
11. Digital Intelligence Empowering and
Moving Towards New: Digital Advancement Journey for Faw Jiefang.
Chapter
12.
Choose Data and Move at the Right Time: Kutesmart's Digital Transformation
Path.
Chapter
13. From Women's Clothing Brand Leader to Comprehensive
E-commerce Upstart: SHEIN's Fashion Transformation Path.
Chapter
14. Sailvan
Times: Deep Cultivation across the Border for More than Ten Years, Technology
Drives Thousands of Sails.
Chapter
15. Social and E-commerce: How Shopee
Emerged as a Rising Star in the Southeast Asian.
Chapter
16. Zheshang
Securities: Create a Digital Future and Share Growth Achievements.
Chapter
17. Brand Going Abroad: How to Build an International Brand for Senbo
E-commerce?.
Chapter
18. New Trends in Cross-Border E-commerce: Red's
E-commerce Revolution.
Chapter
19. Bridge, Incubate, Empower - Miduoqi
Global Boosts the Ecology of "Chongqing Goods" Going Global.
Chapter
20.
From the "Dad's Car", Look at the Breakthrough Road of the Zero-to-One
Success of Li Auto.
Chapter
21. Lazada: Alibaba's First Experimental Field
for "Going Global", Cross Border Integration of Digital Technology.
Chapter
22. EFUTON: The Smart Supply Chain Innovation of the Pioneers of the Ancient
Tea-horse Road on the Internet.
Chapter
23. Meetsocial: Expert in AI Driven
Overseas Digital Marketing Services.
Chapter
24. Inheritance and
Breakthrough - Hisense Group's Digital Transformation Path.
Chapter
25.
S'YOUNG: A Digital Journey with Dual Platform Ecology.
Chapter
26. World
First: From Full-link Services to Ecological Construction, Third-party
Payment Platforms Has Great Potential to Empower Companies to Go Global.-
Chapter
27. Digital Construction Empowering the Future: The "Activation" Road
of Digital Palace Museum Relics.
Chapter
28. From Information Silos to
Interlink: Blockchain Empowerment Sinopec Archive System Trusted Ecological
construction.
Chapter
29. Strolling Sanyou Group: Digitized and Intelligent
Picture Slowly Unfold.
Chapter
30. Innovation and Efficiency: Luoxin
Pharmaceutical's Digital Transformation.
Chapter
31. TikTok Shop's
Breakthrough in the Southeast Asian Cross-border E-commerce Market.
Chapter
32. From Traditional Hosiery "Manufacturing" to Digital "Intelligent
Manufacturing": The Transformation and Upgrading Road of Dongfang Baifu.-
Chapter
33. Xingxi Technology: The Quasi-Unicorn Enterprise for "Cross-Border
Live Broadcast + Brand Going Overseas".
Chapter
34. Integration of
Digitalization and Intelligence and Empowering "Intelligence" in "Control":
The Way and Technique of Dicastal Intelligent Manufacturing.
Chapter
35.
Innovation-driven, Temu's Overseas Surge Path.
Chapter
36. Warm Chicken Soup
- The Digital Transformation Path of Laoxiang Chicken.
Chapter
37.
Pinduoduo: Digital Transformation of Agricultural Supply Chain.
Chapter
38.
Under the Digital Wave, Zheshang Securities Leads the New Direction of Risk
Control Transformation.
Chapter
39. Digital Printing: Digital Printing:
Exploration of the Servitization of the Manufacturing Industry of Zhejiang
Yuanse Plds.
Chapter
40. Social Media and E-commerce Integration and
Innovation - ByteDance's Platform Economy Strategy.
Chapter
41. Wuxiao
Electronic Commerce: The Path to Digital Transformation for Rural
Enterprises.
Chapter
42. Embarking Across Borders, Raising the Artistic Bar:
ESG Empowers LETRIGHT to Break through with Resilience.
Chapter
43. Mabang
Technology: A Professional Full-process Solution Provider for Cross-border
E-commerce.
Chapter
44. Shian Cloud Merchant: Pure and Natural, Excellence
in Salt - The Digital Transformation of a Traditional State-Owned
Enterprise.
Chapter
45. YBVEG - Innovative Practice in the Digital
Transformation of Bulk Agricultural Supply Chains.
Chapter
46. Intelligent
Beverage Production Line: Wahaha Takes the First Step in Digitalization.-
Chapter
47. Nebula Corporation: Helping the Digital Transformation of the
Energy Industry.
Chapter
48. How to Address the Challenges of Digital
Transformation: State Power Investment Asset Management Corporation.
Chapter
49. Road to Digital Transformation of Wafangdian E-commerce Industrial Park
for Boosting the Upward Movement of Agricultural Products.
Professor Jianlin Zhang, Doctoral Supervisor, serves as the Executive Dean of Alibaba Business School at Hangzhou Normal University. He holds the position of Vice Chairman of the Teaching Steering Committee for E-commerce in Higher Education under the Ministry of Education. He is also Director of the Case Center for E-commerce and Digital Economy in Higher Education Institutions, and Director of the Case Center for Digital Economy and Management at the China Information Economics Society. Furthermore, Professor Zhang is the Director of the Practical Education Teaching Base for Business and Management Students under the Ministry of Education. He is the Head of the National First-class Program in E-commerce and the Head of the National First-class Course in Online Retail. As an E-commerce Expert for the Ministry of Commerce, his advisory roles extend to the provincial and municipal levels, where he serves as the Vice Chairman of the Teaching Steering Committee for E-commerce in Higher Education, Zhejiang Province, Vice President of the Zhejiang Provincial Society of Enterprise Management, and Chairman of the Hangzhou E-commerce Expert Consultation Committee.
