In modern tourism, destination managers grapple with multifaceted challenges, ranging from preserving natural and cultural-historical assets to the pervasive issue of over-tourism. Cases on Effective Destination Management presents a curated selection of research-based case studies exploring diverse methodologies essential for effective destination management. These cases, whether grounded in literature, empirical data, or a fusion of both, dissect the intricacies of research methodologies in tourism and destination management. The narratives unfold to unravel the practical implications of the research outcomes, offering readers a tangible and insightful guide for collecting, interpreting, and leveraging data to construct robust destination management strategies. The book's primary audience encompasses students pursuing management and business administration, focusing on tourism, transportation, and hospitality management. In these cases, scholars will find a wellspring of inspiration to fuel their research inquiries. Additionally, practitioners entrenched in the intricacies of tourism and related fields will discover a valuable resource that guides their analyses and augments decision-making processes. The thematic breadth of the cases spans the entire spectrum of destination management, from the nuances of transportation research and hospitality to the sustainable development imperative and the burgeoning influence of e-tourism and e-marketing. Each study delves into the nuances of research methodology, elucidating the advantages and drawbacks of specific techniques and offering real-world applications in the field.
Romina Alkier Tomi , PhD. is a Full Professor at the Faculty of Tourism and Hospitality Management Opatija, University in Rijeka, specialised in the field of tourism. She graduated at the Faculty of Tourism and Hospitality Management Opatija, University of Rijeka. At the same institution she finished her Master of Science and Doctoral studies and got her PhD in tourism. She teaches Introduction to Tourism, International tourism, Safety in Tourism, and Rural Tourism. She published numerous scientific and professional papers in relevant scientific journals and conference proceedings, as well as 2 books. As a researcher she participated in several scientific and professional projects. She was the leader of the scientific project New security paradigm and valorisation of a tourist destination. Currently she is the leader of a scientific project titled Perception of Kvarner as a Tourist Destination for Beauty and Health. Numerous students got their Bachelor and Masters degrees under her supervision. She reviews papers for scientific journals and conferences, participates in organization of scientific conferences, as well as in programs of lifelong learning. Her research topics are: International Tourism, Safety in Tourism and Rural Tourism. Vedran Milojica , univ. mag. oec. is a PhD Candidate at the Faculty of Tourism and Hospitality Management, University of Rijeka, Republic of Croatia. His career spanned from tourism and hospitality, to finance, and higher education. Vedran was a Lecturer at a private university of applied sciences, where he taught multiple courses in tourism and hospitality, marketing and methodology of scientific research. He participates actively in various scientific and professional education programmes and contributes regularly to the organising committees of scientific conferences and congresses as an external associate. He is also the secretary of the Journal of Economics, Management and Informatics BizInfo (Blace) and reviews scientific papers for scientific journals. He published a significant number of scientific papers in scientific journals and proceedings of international conferences. His areas of research include specific forms of tourism, such as Health Tourism, Rural Tourism, Nautical Tourism, Event Tourism, Gastronomic Tourism, Cultural Tourism, Religious Tourism, Urban Tourism, Beach Tourism, as well as International Tourism, Tourist behaviour, and safety and security in tourism. Aleksandra Zajc is a social scientist specialising in security studies. She holds master degrees in International Relations and in Philosophy. She earned her PhD in 2019 based on a dissertation about customer orientation and improvement of services of the Polish Police. From 2016 until 2021 she worked as an Assistant Professor at the State University of Applied Sciences in Racibórz, Poland, teaching both security professionals (policemen, prison and border guards, soldiers) and civilians. From 2022 to 2024 she worked as Researcher at the American Institute of Applied Sciences in Switzerland, building research capacities of the school. In May 2024 she became Chancellor of Swiss Institute of Management and Sciences. Beyond academia her professional experience include Anti Money-Laundering and paralegal services for business. She also served as United Nation Junior Legal Expert on Poland (2021).
