(Ilmumisaeg: 31-Jul-2025, Paperback / softback, Kirjastus: De Gruyter, ISBN-13: 9783110995596)
This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptocurrency from leading authorities in their field providing the cutting-edge and timely insights in th...Loe edasi...
(Ilmumisaeg: 31-Jul-2025, Paperback / softback, Kirjastus: De Gruyter, ISBN-13: 9783110995596)
This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptocurrency from leading authorities in their field providing the cutting-edge and timely insights in th...Loe edasi...
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging tre...Loe edasi...
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to Asian burgeoning markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This...Loe edasi...
