- 6 practical steps to persuade anyone
- Discover a more ethical style of persuasion so you can achieve your persuasion goals but also build better relationships
- Learn insights from psychology, neuroscience and business research
- Enjoy the 30 stories and case studies from leaders and experts from all walks of life
Every day, at home and at work, we have to influence and persuade people. But it’s not always easy.
Change their Mind outlines the 6 steps you can follow to persuade anyone anytime. By understanding the person you’re trying to persuade more deeply, you can build better relationships and get better outcomes. Based on insights from psychology, neuroscience and business research, this practical book will show you exactly what to do and how to do it well.
1.Aim High
2.Look for clues
3.Listen, listen, listen
4.Be strong
5.Co-create the right solution
6.Say it the right way
Simon Horton is one of the worlds leading experts and trainers on negotiation, he has written a number of successful books on the topic. Over a 20-year career in the field, he has worked with many of the worlds leading businesses. He is a Visiting Lecturer at Imperial College and regularly appears on television, radio, national newspapers and magazines as a guest expert on related subjects. He has performed as a stand-up comedian and as a trapeze artist.
