This book looks at the economic development and financial (and marketing) strategies together with health issues of the Chinese dairy industry. The book provides a distinctive angle on how to integrate health policy, industry organization, product design, and market penetration in one coherent framework: supplying differentiated healthy milk products to meet the increasing Chinese demand.
The book focuses on an important theme which is food safety crisis. The book illustrates how a profound social change is unfolding in China through the dairy industry.
1. History of Milk Products
2. Global Dairy Market
3. Milk Quality Crisis in China
4. Chinese Dairy Companies
5. Differentiation in Milk Products
6. How Valuable An Organic Certificate Is?
7. A1 versus A2: Case of A2 Milk
8. Daigou
9. E-Channels
10. China's Two-Child Policy and Free Trade Agreements
Quan Gan is Senior Lecturer at the School of Business at the University of Sydney. He has a PhD in Economics (econometrics) from the University of New South Wales (UNSW), Australia.
