Communication, Digital Media and Everyday Life (Second Edition) uses stories to explain the journey from 'new media in communication' to 'digital media is communication' and provide a clear introduction to communication and media theory and practice. For Generations Y and Z, digital media is now embedded into most aspects of daily life and integrated into contemporary communication as much as speaking, reading and writing. This book encourages readers to understand how they use 'new' media to do 'old' things and explores how concepts of communication, digital media and everyday life intersect with one another.
The first section part of the book introduces the building blocks of communication; its basic tools, devices and approaches. The second section part takes these ideas and concepts in the first part and applies them to 'new' media: it considers including ideology in film and television; organisational communication; and values in the new digital world; and how identity, privacy, deception and truth have been redefined. The third part section part looks at communication today-including the redefinition of identity, privacy, deception and truth- and explores what it might be like to live in an increasingly digital world.
PART 1: MEDIA AND SOCIETY1. Introduction2. What Is the Media, and Is
Digital Media 'New'?IntroductionWhat exactly is 'media', and what does it
mean to us?What is digital or 'new' media?What is 'new' in new media?New
media issues3. Subtext and Mass MediaIntroductionIdeology and the media: Is
what we see and hear on TV real?The public (service) broadcasting modelThe
commercial modelFrom broadcast to multicast: Now anyone anywhere can have a
say4. Media Power and InfluenceIntroduction: A fractured window on
realityDon't panic: media, violence and viceDimensions of media
powerConclusion
5. Making Meaning through Narrative: Conventions,
Intertextuality and Transmedia StorytellingIntroductionThe stories of our
lives: 'All the world's a stage'The meaning of noiseIntertextuality and
meaning-making: Connected through textsTransmedia storytelling: Making
narratives across platforms6. Non-verbal CommunicationIntroductionObject
communication: We all want to belong to a groupNon-verbal communication: Eye
contact, posture and soundGestures and 'emblems': How do we use emblems to
communicate?Emoticons r gr8t :-DConclusion: How hard is it to make a
realistic humanoid robot?7. Gender and
CommunicationIntroductionMeta-messages: 'You're not wearing that, are
you?'Bestsellers about gender: Are men and women really from different
planets?New media and gender: What happens in the virtual world?Conclusion8.
Designing Desire: Advertising, Consumption and IdentityIntroduction: 'I shop,
therefore I am'Advertising: A short introductionAdvertising and the meaning
of 'stuff'Commodities, culture and advertisementsConclusion: Advertising and
its relationship to consumption9. SemioticsIntroduction: The 'study of
signs'A short history of semioticsThe components of 'the sign'Beyond the
surface: Denotation, connotation and mythReality and the sign: Content versus
perspectiveConclusion: Semiotics for life10. Online DatingIntroductionDating
101Finding love: How hard can it be?Online datingOnline motivationsSome
student stories (and a little bit of theory)
11. PostmodernismIntroductionThe
modern-postmodern shift (or plummet)A logical approach to postmodernism: The
question of originsYou have to 'get' modernism firstPostmodernism
definedHyperreal expectationsBaudrillard's simulacraJameson's pastiche and
Levi-Strauss's bricolageA conclusion (of sorts)PART 2: CONTENT AND CULTURE12.
Reading Film: Techniques, Identification and IdeologyIntroduction: Simply a
story or something beneath the surface?The construction of meaning in film:
Defining ideologyFraming our emotions and affecting our ideas: 'But I love
them; they can't die!'A 'visual grammar': Film and the tools of
meaning-makingGendered power relations in The Castle: 'A man's house is his
castle'13. Organisational and Professional CommunicationIntroductionWhat
exactly is organisational communication?Digital or mediated communication:
The modern world of organisational communicationA brief history of
organisations and communicationModels help us understand the complexity of
communicationUniforms: What do they 'say'?Conclusion14. Values, Ideals and
Power in the Brave New Digital WorldIntroductionInternet innovation and
cyber-libertarian values to swift marketisationThe true cost of free:
Behavioural marketing, social networking and privacySocial networks: Size
does matterSo what do we need in internet policy?PART 3: COMMUNICATION15.
Constructed RealityIntroduction: 'Let's go phishing!'Data mining-phishing's
semi-respectable cousinSecurity, naivety and life onlineThe increasing
irrelevance of the online/offline distinctionTo play or not to play: Looking
for love onlineTypes of play: Paidia and ludus (or tales of the
sandpit)Facebook, online forums and (declining?) literacyDenotation and
connotationThe techno-legal time-gap16. Navigating Social Media: Identity,
Privacy and Performativity in the Digital AgeIntroductionOnline communities:
What is social media and what is it for?'Identity' in everyday life:
Profiling our selvesGaining or losing control: 'Get out of my face, stay out
of my space!'Adopting social media in the public sphere: Poke a
politicianPerforming online: The impact of celebrity culture17. Games,
Culture and TechnologyIntroduction: Mapping the terrainStudying gamer
cultureEmerging trends in games and games researchSocial gaming and the
gamification of everything18. Technology, Piracy, Creativity and
OwnershipIntroductionGenealogy: A simple metaphorMechanical invention: The
printing press, books and the PCSoftware development: From analogue to
digitalSocial change: Adoption, adaptation and then dependenceThe motivation
to piratePlagiarism: Ease, speed and pressureConclusion19.
SurveillanceIntroductionThe panopticon(How) Do we live in a surveillance
society?'Big Brother' gives way to lots of 'Little Brothers'?Prisons, CCTV,
data mining, cashless canteens and now FacebookHas surveillance been
normalised?20. Reality TV and Constructed RealityIntroductionReality
television: Learning to discourseWhat do you meme?(Cultural) HegemonyStuart
Hall and encoding/decoding: do not go quietlyRevisiting the prison: Foucault,
the panopticon and Big Brother21. Conclusion: Do We Communicate 'Less' or
'More' in the Digital Age?
Tony Chalkley, Senior Lecturer, School of Communication and Creative Arts, Deakin University
Mitchell Hobbs, Lecturer in Media and Public Relations, Department of Media and Communications, The University of Sydney
Adam Brown, Senior Lecturer, School of Communication and Creative Arts, Deakin University
Toija Cinque, Senior Lecturer, School of Communication and Creative Arts, Deakin University
Brad Warren, Contract Lecturer and Research Consultant, School of Communication and Creative Arts, Deakin University
Mark Finn, Senior Lecturer, Department of Media and Communication, Swinburne University of Technology
