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x | |
| Guided Tour |
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xii | |
| About the Authors |
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xiv | |
| Acknowledgments |
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xvi | |
| Online Resource Centre |
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xvi | |
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1 | (108) |
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3 | (4) |
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2 What Exactly Is Media and What Is `New' in New Media? |
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7 | (14) |
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8 | (1) |
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What exactly is `media' and what does it mean to us? |
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9 | (4) |
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13 | (2) |
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What is `new' in new media? |
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15 | (1) |
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16 | (5) |
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3 Subtext: Are We Really Just Mass Media Sponges? |
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21 | (11) |
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22 | (1) |
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Ideology and the media: Is what we see and hear on TV real? |
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22 | (3) |
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25 | (1) |
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The public (service) broadcasting model |
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26 | (2) |
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28 | (1) |
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From broadcast to multicast: Now anyone anywhere can have a say |
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29 | (3) |
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4 Narrative, Communication Tools and Making Meaning: `Tell Me a Story!' |
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32 | (9) |
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33 | (1) |
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The stories of our lives: `All the world's a stage' |
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33 | (3) |
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The meaning of noise (`Huh?') |
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36 | (1) |
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Intertextuality and meaning-making: Connected through texts |
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37 | (1) |
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New media and the place of language in cultural transformation: `LOL b4?' |
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38 | (3) |
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5 Non-verbal Communication: Why Are You So Defensive? |
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41 | (14) |
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42 | (1) |
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Object communication: We want to belong to a group |
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43 | (1) |
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Non-verbal communication: Eye contact, posture and sound |
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44 | (3) |
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Gestures and `emblems': How do we use emblems to communicate? |
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47 | (2) |
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49 | (4) |
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To conclude: How hard is it to make a realistic humanoid robot? |
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53 | (2) |
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6 Gender and Communication: Why and How Men and Women Communicate |
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55 | (12) |
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56 | (1) |
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Meta-messages: `You're not wearing that, are you?' |
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56 | (1) |
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Bestsellers about gender: Are men and women really from different planets? |
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57 | (2) |
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Pronouns: Can Ms X expect a few reassuring words from the cave? |
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59 | (1) |
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Indirectness: `Why don't you say what you mean?' |
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60 | (4) |
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64 | (3) |
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7 Designing Desire: Advertising, Consumption and Identity |
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67 | (16) |
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Introduction: `I shop, therefore I am' |
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68 | (2) |
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Advertising: A short introduction |
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70 | (7) |
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Advertising and the meaning of `stuff' |
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77 | (2) |
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79 | (1) |
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Conclusion: Advertising and consumption |
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80 | (3) |
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8 Semiotics: Making Meaning from Signs |
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83 | (14) |
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Introduction: The `study of signs' |
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84 | (1) |
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A short history of semiotics |
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85 | (1) |
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The components of `the sign' |
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86 | (4) |
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Beyond the surface: Denotation, connotation and myth |
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90 | (2) |
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Reality and the sign: Content vs. perspective |
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92 | (3) |
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Conclusion: Semiotics for life |
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95 | (2) |
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9 Postmodernism: Why Should I Care? |
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97 | (12) |
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98 | (1) |
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The modern-to-postmodern shift (or perhaps it's more like a plummet) |
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99 | (1) |
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A logical approach to postmodernism: The first things you need to know |
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99 | (1) |
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Some things to cling to: A couple of ports in the storm |
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100 | (1) |
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And now post-modernism. First, and most importantly... |
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101 | (2) |
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Further consequences of hyperreality, and a more believable example |
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103 | (2) |
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105 | (1) |
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Jameson's pastiche/Levi-Strauss's bricolage |
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105 | (2) |
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107 | (2) |
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PART 2 CONTENT AND CULTURE |
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109 | (54) |
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10 Ideology and Meaning in Film: Life in Surround Sound |
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111 | (12) |
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Introduction: Simply a story or something beneath the surface? |
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112 | (1) |
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The construction of meaning in film: Defining ideology |
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113 | (2) |
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Framing our emotions and affecting our ideas: `But I love them, they can't die!' |
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115 | (2) |
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A `visual grammar': Film and the tools of meaning-making |
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117 | (3) |
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Gendered power relations in The Castle: `A man's house is his castle' |
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120 | (3) |
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11 Organisational/Professional Communication: Modelling the World of Work |
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123 | (14) |
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124 | (1) |
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First, what exactly is organisational communication? |
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125 | (1) |
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Digital/mediated communication: The modern world of organisational communication |
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126 | (2) |
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A brief history of organisations and communication |
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128 | (1) |
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Models help us understand the complexity of communication |
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129 | (4) |
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Uniforms: What do they `say'? |
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133 | (2) |
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135 | (2) |
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12 Values, Ideals and Power in the Brave New Digital World |
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137 | (10) |
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138 | (1) |
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Internet innovation and libertarian values to swift marketisation |
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138 | (3) |
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The true cost of free: Behavioural marketing, social networking and privacy |
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141 | (2) |
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Social networks: Size does matter |
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143 | (1) |
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So what do we need in internet policy? |
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144 | (3) |
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13 Constructed Reality: What's `Real' Nowadays? |
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147 | (16) |
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Introduction: `You may have already won!!' |
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148 | (1) |
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Data mining--phishing's semi-respectable cousin |
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149 | (2) |
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Security, naivety and life online |
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151 | (2) |
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The increasing irrelevance of the online/offline distinction |
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153 | (2) |
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To play or not to play: Set your `relationship status' to stun |
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155 | (2) |
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Types of games (or Tales of the Sandpit) ... |
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157 | (1) |
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A little more on `Facebook is life' |
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158 | (1) |
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Denotation and connotation |
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159 | (1) |
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The techno-legal time-gap |
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160 | (3) |
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PART 3 COMMUNICATION AND CONTROL |
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163 | (68) |
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14 Social Networking and Social Norms: `Be Nice or I'll Delete You' |
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165 | (11) |
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166 | (1) |
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Online communities: What is social networking and what is it for? |
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167 | (1) |
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`Identity' in everyday life: Profiling our selves |
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168 | (2) |
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Gaining or losing control: `Get out of my face, stay out of my space!' |
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170 | (1) |
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Adopting new media in the public sphere: Poke a politician |
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171 | (2) |
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The future of social networking: Calling it qwitts and blogging off? |
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173 | (3) |
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15 Games: The Serious Business of Play |
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176 | (12) |
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Introduction: Mapping the terrain |
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177 | (4) |
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Cut-scene: Studying gamer culture |
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181 | (4) |
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Emerging trends in games and games research |
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185 | (3) |
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16 Has Captain Jack Sparrow got an iPod? Technology, Piracy, Creativity and Ownership |
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188 | (13) |
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190 | (1) |
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Genealogy: A simple metaphor |
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190 | (1) |
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Mechanical invention: The printing press, books and the PC |
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191 | (2) |
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Software development: From analogue to digital |
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193 | (1) |
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Social change: Adoption, adaptation, and then dependence |
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194 | (1) |
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195 | (2) |
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Plagiarism: Ease, speed and pressure |
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197 | (2) |
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199 | (2) |
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17 Surveillance: Why is Everybody Staring? |
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201 | (14) |
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203 | (1) |
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The panopticon: Sounds like a carnival ride (but it's not) |
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203 | (2) |
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(How) Do we live in a surveillance society? |
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205 | (2) |
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Not really `Big Brother' anymore: More like `Little Brothers' (or Sisters) |
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207 | (3) |
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Prisons, CCTV, data mining, cashless canteens, and now Facebook |
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210 | (3) |
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Has surveillance been normalised? |
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213 | (2) |
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18 Reality TV and Constructed Reality: What Would Foucault Think of Big Brother? |
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215 | (13) |
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Introduction: Reality television |
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216 | (3) |
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Rmeality television (2): Learning to discourse |
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219 | (3) |
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222 | (1) |
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223 | (1) |
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Do not go quietly: Stuart Hall and encoding/decoding |
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224 | (1) |
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Revisiting the prison ... |
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225 | (3) |
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19 Conclusion: Do We Communicate `Less' or `More' in the Digital Age? |
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228 | (3) |
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| Glossary |
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231 | (10) |
| Bibliography |
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241 | (15) |
| Index |
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256 | |
