This survey design book is a complete, practical guide to show you how to conduct survey research, the full cycle of designing and implementing a survey, data collection, some basic statistical techniques, and popular graphical representations to present results. Business professionals and students working on survey research projects will be able to conduct survey research with recommended tools (software & hardware) to implement successful projects. Readers will be better prepared and more confident to use practical survey techniques to get results in an easy and concise format. This book will take you look through a practical guide to conduct your own survey. The book separates into 5 sections: overview of core survey essentials, administration of different survey methods, survey scales and questionnaire design, data analysis, and reporting. At the end of each section, the authors provide a variety of samples for reader to review. After reading this book, the reader should have clear, thorough understanding of both practical and intelligent ways to conduct effective survey research..
