"Corporate Explorer tells the story of how managers defy conventional wisdom to lead radical innovation from inside corporations. The positive reception to the publication of Corporate Explorer demonstrates the demand for practical resources to support managers building new businesses inside existing organizations. Managers in a wide range of companies, large and small, see the opportunities to leverage digital technologies to drive disruption growth. Many are schooled in popular innovation methodologieslike Lean Startup and Design Thinking but have discovered that there is so much more needed to convert a good idea into a thriving, revenue generating business. Corporate Explorer provides an overarching framework, along with practical guidance, for how to manage this transition. However, there is no one right answer to this challenge which stretches across the disciplines of innovation, strategy, change, and leadership. Practitioners know that no one author has the whole answer' to such a broad set of issues, and they have a thirst for a practical resource that can bring the best input from across the corporate innovation community. The Corporate Explorer Fieldbook will fulfill this need by bringing a community of practitioners, advisors, and academics together to describe a great range of tools and techniques to support managers building new ventures inside corporations. It will feature chapters by heads of organizations who have adopted the Corporate Explorer strategy and have had immense success. They'll also share their pain points and the actions they took to work around their issues to achieve innovation. It will also feature a number of areas where readers can jot down their own list of strategies, action plans, etc."--
Build an innovative new startup using the resources of an existing corporation
The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.
You’ll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level.
The Corporate Explorer Fieldbook will also teach you to:
- Conduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction
- Perform customer discovery interviews for ideating, incubating, and scaling ideas
- Generate breakthrough ideas from within large companies
An indispensable companion to the newly published Corporate Explorer: How to Build New Ventures in Established Companies, the Corporate Explorer Fieldbook is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.
