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Corporate Social Responsibility Communication: A Reflective Approach [Kõva köide]

(University of Maryland, USA)
  • Formaat: Hardback, 240 pages, kõrgus x laius: 229x152 mm, 1 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and white
  • Ilmumisaeg: 02-Jun-2026
  • Kirjastus: Routledge
  • ISBN-10: 103251325X
  • ISBN-13: 9781032513256
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Corporate Social Responsibility Communication: A Reflective ApproachSuurem pilt
  • Formaat: Hardback, 240 pages, kõrgus x laius: 229x152 mm, 1 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and white
  • Ilmumisaeg: 02-Jun-2026
  • Kirjastus: Routledge
  • ISBN-10: 103251325X
  • ISBN-13: 9781032513256
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781032513256.html
Discussing classic and cutting-edge research in corporate social responsibility (CSR) and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.

This book conceptualizes CSR communication as a reflective practice anchored in organizational values, identity, and purpose, yet responsive to continually shifting societal expectations. It draws on current case studies to explain why reflective CSR communication has never been more crucial to help organizations articulate their evolving roles in society. Organized into three sections core concepts, a framework for reflective practice, and applications in areas such as employee relations, crisis communication, and the rapidly developing terrain of artificial intelligence it highlights how organizations can tell their CSR stories authentically to create ethical brand identities that can continue to resonate with their stakeholders.

The book will be of interest to advanced students, educators, researchers, and practitioners pursuing advanced credentials who are interested in the intersections of CSR and strategic communication, public relations, corporate communication, and communication management.

Arvustused

"This is a vital topic for todays students of public relations and strategic communications to explore: without communication, there is no CSR. However, the strategic use of communication to promote understanding of a corporations pro-social actions needs to be undertaken ethically. Doing this requires that practitioners have a comprehensive knowledge of both the practical challenges of communicating CSR and the criticisms about the ways that communication of this type can be used unethically. This book does a service to its reader by addressing both topics."

Jessalynn Strauss, Elon University, USA "This is a vital topic for todays students of public relations and strategic communications to explore: without communication, there is no CSR. However, the strategic use of communication to promote understanding of a corporations pro-social actions needs to be undertaken ethically. Doing this requires that practitioners have a comprehensive knowledge of both the practical challenges of communicating CSR and the criticisms about the ways that communication of this type can be used unethically. This book does a service to its reader by addressing both topics."

Jessalynn Strauss, Elon University, USA

"Corporate Social Responsibility Communication is grounded in Stoicism, bridging strategic and critical CSR perspectives. Through three phasesReflection-for-Action, in-Action, and on-Actionthis original framework guides ethical decision-making and learning. Combining theoretical clarity with case studies, it is valuable for students and practitioners alike." Professor Øyvind Ihlen, University of Oslo, Norway

"This book delivers what CSR communication research needs at this moment. Dhanesh offers a nuanced and theoretical way to think about the tensions and paradoxes that influence CSR communicative practices. She successfully brings disparate ideas together to holistically examine CSR strategies and outcomes across contexts and cases. A must read!"

Amy O'Connor, University of Minnesota, USA

"Given the long-standing lack of a solid theoretical framework for CSR communication, the proposed Reflective CSR communication framework is a particularly valuable and timely contribution. It offers a refreshing perspective by bringing Stoic philosophy into CSR communication." Sora Kim, The Chinese University of Hong Kong, China

Section 1: Essentials of CSR Communication
1. Enduring Principles of CSR
and CSR Communication: A Stoic Reimagining
2. Rethinking Skepticism in CSR
Communication: The Witness Standing By
3. Reflective Practice: Proposing the
Reflective CSR Communication Framework Section 2: The Reflective Practice Of
CSR Communication
4. Reflection-for-Action: Listening and Mapping Circles of
Control
5. Reflection-for-Action: Creating CSR Communication Strategies
6.
Reflection-in-Action: Implementing CSR Communication Strategies
7.
Reflection-on-Action: Reviewing CSR Communication Processes and Outcomes
Section 3: Special Contexts Of Reflective Practice
8. A Ringside View of CSR:
Reflective CSR Communication and Employee Relations
9. Buffer or Boomerang:
Reflective CSR Communication and Crises
10. Promises and Perils: Artificial
Intelligence and Reflective CSR Communication
Ganga S. Dhanesh (PhD, National University of Singapore) is an Associate Professor at the University of Maryland, USA. An expert in corporate social responsibility (CSR) communication across global contexts, her research appears in leading journals such as American Behavioral Scientist, Business Horizons, and the Journal of Public Relations Research. She is an Associate Editor of the Journal of Communication Management and serves on several editorial boards. An award-winning scholar, she also consults for national and multinational organizations.