This book is a groundbreaking exploration of the lived experiences of women in Nigeria's public relations industry. It will inspire students, researchers, and professionals to foster greater inclusivity and innovation in communication practices, and will resonate with policymakers and associations focused on equity in the workplace.
This book is a groundbreaking exploration of the lived experiences of women in Nigeria's public relations industry. Readers will gain a nuanced understanding of how Nigerian women navigate professional barriers, societal expectations, and the evolving demands of the public relations field. Key features include first-hand accounts from practitioners, thematic analyses on emotional labor, mentorship, and leadership challenges, and a metamodern perspective that bridges traditional and contemporary approaches.
The book challenges global assumptions about gender in PR while reflecting on Nigeria’s unique cultural and regulatory context. Combining scholarly rigor with accessible storytelling, it serves as both a learning tool and a call to action for the global PR community, particularly in emerging markets like Nigeria, where gender equity in professional spaces remains a significant challenge.
By highlighting strategies for overcoming systemic barriers, the book inspires students, researchers, and professionals to foster greater inclusivity and innovation in communication practices. Moreover, the book will also resonate with policymakers and professional associations focused on equity in the workplace.
Introduction
1. Nigerian PR: The past and present
2. Women and PR
(gender roles, emotional labor, and culture)
3. The current study (research
questions, methodology, study design, ethics, and more)
4. From accidental
pathways to wanting more from an exciting profession: Womens lived
experiences of working in Nigeria
5. Nigerian women working in PR: Lived
experience, similar experience
6. Reflecting on the future of women working
in Nigerian PR: Recommendations
Ana Adi is a professor of public relations and strategic communication and Vice-President for Research and Internationalization at Quadriga University of Applied Sciences in Berlin.
A proponent of metamodernism in PR, her research and teaching examine how diverse stakeholder perspectives shape communication and strategic decision-making and how AI can support both. She has led and contributed to international research on global PR practices and the future of communication (see PR2025 and The Future of PR/Comms and their Social Impact).
She also hosts the Women in PR podcast and chairs the jury for the Digital Communication Awards.
Tolulope Olorundero is a global public relations and strategic communications consultant for brands and C-suites. She is the founder of Mosron Communications, a boutique consultancy serving clients across Africa, and Nigerian Women in Public Relations, which advocates for and provides growth resources to Nigerian female PR professionals.
Tolulope is also the Convener of Experiencing Public Relations, an annual conference that celebrates competent leaders in developing markets by providing a global platform to amplify their work, elevates business results by leveraging storytelling to discuss relevant case studies, and recognizes investment in public relations by forward-thinking organizations and executives.
