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Current and Emerging Issues in the Audiovisual Industry [Kõva köide]

(University of Navarra, Spain), (University of Navarra, Spain), (University of Navarra, Spain)
  • Formaat: Hardback, 176 pages, kõrgus x laius x paksus: 234x163x15 mm, kaal: 522 g
  • Ilmumisaeg: 03-Mar-2017
  • Kirjastus: ISTE Ltd and John Wiley & Sons Inc
  • ISBN-10: 1848219776
  • ISBN-13: 9781848219779
Teised raamatud teemal:
Current and Emerging Issues in the Audiovisual IndustrySuurem pilt
  • Formaat: Hardback, 176 pages, kõrgus x laius x paksus: 234x163x15 mm, kaal: 522 g
  • Ilmumisaeg: 03-Mar-2017
  • Kirjastus: ISTE Ltd and John Wiley & Sons Inc
  • ISBN-10: 1848219776
  • ISBN-13: 9781848219779
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781848219779.html
Märksõnad:

This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain the king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets? Are there audiences satisfied with the new contents? Is the television broadcasting sector internationalizing further? What is the impact thereof on the sector? What is the role for competition policy in fostering cross-border distribution of audiovisual works? How should the on-going merger and acquisition activity between content and distribution markets be addressed?

Foreword ix
Robert G. Picard
Introduction xiii
Mercedes Medina
Chapter 1 New Paradigms of Audiovisual Industry
1(18)
Mercedes Medina
1.1 Toward political freedom
2(3)
1.2 Media economics challenges
5(6)
1.3 International trade of ideas
11(5)
1.4 Bibliography
16(3)
Chapter 2 The Threat of OTT for the Pay-TV Market
19(20)
Alicia Urgelles
2.1 The "new" barriers to entry and value chain
20(4)
2.2 The pay-TV competitors in Spain
24(4)
2.3 The competitive and cooperative strategy of Netflix
28(8)
2.4 Bibliography
36(3)
Chapter 3 The Resistance of Legacy TV Channels
39(14)
Mercedes Medina
3.1 The engine of audiovisual market
40(6)
3.2 Economic potential
46(2)
3.3 Contribution to society
48(4)
3.4 Bibliography
52(1)
Chapter 4 The Public Service Heritage
53(12)
Mercedes Medina
4.1 The crisis of the Spanish public television
55(4)
4.2 The current challenges
59(3)
4.3 Recommendations for the future
62(1)
4.4 Bibliography
63(2)
Chapter 5 The Battle for Audiences
65(12)
Monica Herrero
5.1 The battle for time in the media market
65(3)
5.2 New measurement systems
68(2)
5.3 Toward qualitative research
70(4)
5.4 Bibliography
74(3)
Chapter 6 Entertaining Power: Quality of Contents
77(20)
Mercedes Medina
6.1 Defending media content quality
79(2)
6.2 Perspectives of quality on TV
81(8)
6.3 Searching for quality
89(4)
6.4 Bibliography
93(4)
Chapter 7 From Attention to Engagement in the Battle for the Audiences
97(22)
Alicia Urgelles
7.1 Attention economy: the relationship with the creative mastermind
99(4)
7.2 Engagement as the completion of the relationship
103(4)
7.3 Trends and practical implications
107(7)
7.4 Bibliography
114(5)
Chapter 8 Monetizing in the Digital Era
119(16)
Monica Herrero
8.1 Traditional funding systems of broadcasting
120(2)
8.2 Broadcasters and online activities
122(4)
8.3 The new online business
126(4)
8.4 Bibliography
130(5)
Chapter 9 Implementing Innovation Strategy
135(18)
Mercedes Medina
9.1 Innovation culture
137(4)
9.2 Media transformation
141(6)
9.3 Final thoughts
147(1)
9.4 Bibliography
148(5)
Index 153
Mercedes Medina teaches Media Economics and Entrepreneurship in Communication at the University of Navarra (Spain). Her research interests are focused on media markets, strategic management and quality in media content.

Mónica Herrero is Dean of the School of Communication of the University of Navarra (Spain). She lectures in Media Management and her research focuses on television economics and new relationships in the digital era.

Alicia Urgellés is a PhD candidate in the Department of Media Management at the University of Navarra (Spain). Her research focuses on entertainment media economics and business models in the video-on-demand context.