| Foreword |
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ix | |
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| Introduction |
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xiii | |
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Chapter 1 New Paradigms of Audiovisual Industry |
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1 | (18) |
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1.1 Toward political freedom |
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2 | (3) |
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1.2 Media economics challenges |
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5 | (6) |
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1.3 International trade of ideas |
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11 | (5) |
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16 | (3) |
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Chapter 2 The Threat of OTT for the Pay-TV Market |
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19 | (20) |
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2.1 The "new" barriers to entry and value chain |
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20 | (4) |
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2.2 The pay-TV competitors in Spain |
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24 | (4) |
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2.3 The competitive and cooperative strategy of Netflix |
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28 | (8) |
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36 | (3) |
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Chapter 3 The Resistance of Legacy TV Channels |
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39 | (14) |
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3.1 The engine of audiovisual market |
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40 | (6) |
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46 | (2) |
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3.3 Contribution to society |
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48 | (4) |
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52 | (1) |
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Chapter 4 The Public Service Heritage |
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53 | (12) |
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4.1 The crisis of the Spanish public television |
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55 | (4) |
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4.2 The current challenges |
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59 | (3) |
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4.3 Recommendations for the future |
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62 | (1) |
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63 | (2) |
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Chapter 5 The Battle for Audiences |
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65 | (12) |
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5.1 The battle for time in the media market |
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65 | (3) |
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5.2 New measurement systems |
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68 | (2) |
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5.3 Toward qualitative research |
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70 | (4) |
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74 | (3) |
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Chapter 6 Entertaining Power: Quality of Contents |
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77 | (20) |
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6.1 Defending media content quality |
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79 | (2) |
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6.2 Perspectives of quality on TV |
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81 | (8) |
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6.3 Searching for quality |
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89 | (4) |
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93 | (4) |
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Chapter 7 From Attention to Engagement in the Battle for the Audiences |
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97 | (22) |
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7.1 Attention economy: the relationship with the creative mastermind |
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99 | (4) |
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7.2 Engagement as the completion of the relationship |
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103 | (4) |
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7.3 Trends and practical implications |
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107 | (7) |
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114 | (5) |
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Chapter 8 Monetizing in the Digital Era |
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119 | (16) |
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8.1 Traditional funding systems of broadcasting |
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120 | (2) |
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8.2 Broadcasters and online activities |
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122 | (4) |
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8.3 The new online business |
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126 | (4) |
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130 | (5) |
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Chapter 9 Implementing Innovation Strategy |
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135 | (18) |
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137 | (4) |
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141 | (6) |
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147 | (1) |
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148 | (5) |
| Index |
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153 | |
Lisainfo e-raamatute kohta