Rapid technological progress, shifting global markets, and a growing focus on sustainability are driving transformative changes in todays business and institutional landscapes. This edited volume brings together current research on key topics such as artificial intelligence, blockchain, virtual teams, and responsible financial models. Drawing on real-world examples, the contributors illustrate how innovative technologies can be harnessed to optimize business processes, implement fair pricing strategies, and protect public goods in a sustainable manner. At the same time, they examine organizational hurdles and highlight emerging social opportunitiesoffering essential insights and inspiration for decision-makers in both industry and academia.
Mehmet Hakan Özdemir, Tolga Tuzcuolu, Erencan Yavrucu: Integrating
generative Artificial Intelligence in finance: enhancing financial reporting
and quantitative decision making - Ferhat Sayn, Hilmi Berkay Abbasolu,
Serdar Salih Durmuolu: The impact of FoMO-laden limited time offers on
customer behavior: the moderating role of curved vs sharp angled presentation
- Abdulrahman AlAbdeh, Mehtap Öner: The influence of financing decisions on
financial performance and value of manufacturing companies: evidence from
turkey - Eliza Starke, Angelina Egbers, Lia Bo Josephs, Aline Neumann, Judith
Quiring, Manuel Stegemann, Jan Schilling: Battling the pink tax: how
awareness campaigns shape fairness and brand perception - Andreas Uphaus, Tim
Kampe: Artificial Intelligence in finance and accounting of small and
medium-sized and family-owned companies use cases, opportunities and risks
- Dorothee Wilm , Alexander Förster: Lessons learned? The challenges of
generative AI and LLM implementation projects within the corporate office
world - Margareta Teodorescu, Ela Sibel Bayrak Meydanolu: Unraveling
regenerative finance: economic insights into Blockchains disruptive
potential - Hüseyin Hayri Nurolu: Investment franchising: is it a viable
solution for small investors facing governance problems in emerging markets?
- Moritz Martin Botts, Ömer Hurmac: Marketing public goods to citizens: a
psychological ownership perspective on urban parks
Ela Sibel Bayrak Meydanolu is a Professor at the Turkish-German University. She studied in Istanbul and completed her doctorate in Lüneburg. Her research focuses on digital transformation and innovation management.
Rza Öztürk is a Professor and Dean at Bielefeld University of Applied Sciences. He studied in Bielefeld, where he also earned his doctorate. His research interests include econometric models, mobile marketing, and ethnomarketing.
Dilek Zamantili Nayir is a Professor at the Turkish-German University. She studied in Istanbul and obtained her doctorate there. Her main areas of research are international and intercultural management.
Müge Klein is a Professor at the Turkish-German University. She studied in Vienna and completed her doctorate in Karlsruhe. Her research focuses on digital transformation and QR code marketing.
