This book introduces mobile ethnography as an in-situ qualitative research method that enables participants to document lived experiences on smartphones as they unfold. By capturing in-situ data such as text, photos, videos, audio, ratings, timestam...Loe edasi...
In today’s hyper-competitive marketplace, average service is invisible—and bad service goes viral. The onlypath to lasting customer loyalty and explosive growth is delivering moments of WOW at every touchpoint.In think WOW: Exceptio...Loe edasi...
The purpose of this book is to provide a detailed perspective of consumer safety associated with the consumption of products associated with daily use from FMCG to green products of FMCG. This book will also discuss governmental actions to provide c...Loe edasi...
This book bridges cutting-edge AI research with actionable business recommendations, revealing how recommendation type, communication style, AI humanity, and even AI humor shape consumer engagement. Utilizing a mixed-method approach that combines ex...Loe edasi...
Imagine walking into every sales conversation with total confidence—knowing exactly what to say, when to say it, and how to turn hesitant prospects into eager, lifelong customers. In Close That Sale, world-renowned sales expert B...Loe edasi...
Put the ideas of the New York Times bestseller Unreasonable Hospitality into action with this beautifully illustrated, interactive companion guide from Will Guidara, former co-owner of the legendary restaurant Eleven Madison Park. With hi...Loe edasi...
This book is about how twenty-first century capitalism is re-making the roles of customer and customer service provider, shedding light on why consumer capitalism has come to feel so punishing for so many. In call centers, banks, airports, univers...Loe edasi...
(Ilmumisaeg: 21-Apr-2026, Hardback, Kirjastus: Stanford University Press, ISBN-13: 9781503645462)
This book is about how twenty-first century capitalism is re-making the roles of customer and customer service provider, shedding light on why consumer capitalism has come to feel so punishing for so many. In call centers, banks, airports, univers...Loe edasi...
This book presents the Digital Marketing Roadmapa practical framework that helps you plan, execute, and measure your companys marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily...Loe edasi...
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile...Loe edasi...
This book explores how organizations can leverage AI to understand customer behavior, optimize pricing strategies, and enhance decision-making processes. It is essential for business owner and industry enthusiast, for students and research...Loe edasi...
