Documents the rise of the popular video-game icon as well as the company that created it, offering insight into its creation by an eccentric developer who was regarded as expendable, the Hollywood and courtroom dramas triggered by the character's success and Nintendo's unconventional marketing campaign targeting non-gamer consumers. 20,000 first printing.
Documents the rise of the video-game icon, offering insight into its creation, the Hollywood and courtroom dramas triggered by the character's success, and Nintendo's marketing campaign targeting non-gamer consumers.
