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Delivering Impact with Digital Resources: Planning your strategy in the attention economy [Kõva köide]

  • Formaat: Hardback, 240 pages, kõrgus x laius: 234x156 mm
  • Ilmumisaeg: 13-Jan-2020
  • Kirjastus: Facet Publishing
  • ISBN-10: 1783302518
  • ISBN-13: 9781783302512
  • Formaat: Hardback, 240 pages, kõrgus x laius: 234x156 mm
  • Ilmumisaeg: 13-Jan-2020
  • Kirjastus: Facet Publishing
  • ISBN-10: 1783302518
  • ISBN-13: 9781783302512
This book investigates how digital values affect our lives provides practical guidance for delivering and sustaining value and impact from digital content. This book provides practical guidance for delivering andsustaining value and impact from digital content.Our digital presencehas the power to change lives and life opportunities. We must understanddigital values to consider how organizational presence within digital culturescan create change. Impact assessment is the tool to foster understanding of howstrategic decisions about digital resources may be fostering change within ourcommunities. Delivering Impact with Digital Resources focuses onintroducing both a mechanism and a way to thinking about strategies andevidence of benefits that extend to impact. Such that, the existence of adigital resource shows measurable outcomes that demonstrate a change in thelife or life opportunities of the community. The book proposes an updatedBalanced Value Impact Model (BVIM) to enable each memory organization toconvincingly argue they are an efficient and effective operation, working ininnovative modes with digital resources for the positive social and economicbenefit of their communities.Coverage includes:a guide to using the Balanced Value Impact Modeland a wide range of data gathering and evidence based methods exploration of strategy in the context of digitalecosystems, an attention economy and cultural economicsworking with communities and stakeholders todeliver on promises implicit in digital resources/activitiesmajor case studies about Europeana, the WellcomeTrust and the National Gallery of Denmark, amongst othersan exploration of the difference between theattitudes expressed by groups within digital cultures versus the actualbehaviours they exhibit using impact exemplars from many sectors andgeographies to show how they are explored and applied.Readership: This book will be especially useful for those managing digital presences in libraries, archives, galleriesand museums including MA and PhD students studying subjects such aslibrarianship, information science, museums studies, archival studies,publishing, cultural studies and media studies.

Arvustused

'...this book charts a timely path in seeking to bring the GLAM sector more squarely in line with digital practices across public and private institutions and will definitely be a worthwhile read for those seeking to actively improve their organisations performance...' -- Ignas Kalpokas * LSE Review of Books *

Contents

List of figures and tables List of case studies About the author
Acknowledgements List of abbreviations
Introduction Life writes its own stories The premise of this book The
audiences for this book Structure of the book How to use this book Key
definitions and concepts
1 The context of measuring impact to deliver strategic value The demand for
evidence-based strategies in the digital domain Origins of impact assessment
and variations on the impact theme The importance of impact to memory
institutions Development of the Balanced Value Impact Model (BVI Model)
2 The Balanced Value Impact Model Introduction Introducing the BVI Model The
assumptions driving the BVI Model A five-stage process Prerequisites for
application of the BVI Model
3 Impact in libraries, archives, museums and other memory institutions
Framing thinking Examples of impact in the GLAM sector
4 Finding value and impact in an attention economy The challenge of creating
digital resources in an attention economy Defining the attention economy
Examples of the attention economy The significance of the attention economy
to memory institutions Finding value in an attention economy
5 Strategic Perspectives and Value Lenses Introduction Strategy and values in
memory institutions Strategic Perspectives in the BVI Model Value Lenses in
the BVI Model
6 Planning to plan with the BVI Model BVI Model Stage 1: Set the context
Assigning Value Lenses to Perspectives in the BVI Framework Using Stage 1 for
strategic goals not associated with impact assessment Moving from plan to
implementation
7 Implementing the BVI Framework Introducing the BVI Framework BVI Model
Stage 2: Design the Framework BVI Model Stage 3: Implement the Framework
8 Europeana case study implementing the BVI Model Introduction
9 Using the outcomes of the BVI Model Transitioning from outputs to outcomes
to impact BVI Model Stage 4: Narrate the outcomes and results Communicating
the results
10 Impact as a call to action BVI Model Stage 5: Review and respond Bringing
the threads together Concluding thoughts
References
Index
Simon Tanner is Professor of Digital Cultural Heritage in the Department of Digital Humanities at Kings College London. He is a digital humanities scholar with a wide-ranging interest in cross-disciplinary thinking and collaborative approaches that reflect a fascination with interactions between memory institution collections (libraries, museum, archives, media and publishing) and the digital domain. He is a member of the Europeana Impact Taskforce that developed the Impact Playbook. He teaches on the Masters in Digital Asset and Media Management and the BA in Digital Culture.