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E-raamat: Delivering Impact with Digital Resources: Planning your strategy in the attention economy

  • Formaat: 240 pages
  • Ilmumisaeg: 13-Jan-2020
  • Kirjastus: Facet Publishing
  • Keel: eng
  • ISBN-13: 9781783302529
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Delivering Impact with Digital Resources: Planning your strategy in the attention economySuurem pilt
  • Formaat: 240 pages
  • Ilmumisaeg: 13-Jan-2020
  • Kirjastus: Facet Publishing
  • Keel: eng
  • ISBN-13: 9781783302529
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Companion website https://www.bvimodel.org/ featuring additional content, BVI model implementations, adaptions and templates and much more.

This book provides practical guidance for delivering and sustaining value and impact from digital content.

Our digital presence has the power to change lives and life opportunities. We must understand digital values to consider how organizational presence within digital cultures can create change. Impact assessment is the tool to foster understanding of how strategic decisions about digital resources may be fostering change within our communities. Delivering Impact with Digital Resources focuses on introducing both a mechanism and a way to thinking about strategies and evidence of benefits that extend to impact. Such that, the existence of a digital resource shows measurable outcomes that demonstrate a change in the life or life opportunities of the community. The book proposes an updated Balanced Value Impact Model (BVIM) to enable each memory organization to convincingly argue they are an efficient and effective operation, working in innovative modes with digital resources for the positive social and economic benefit of their communities.

Coverage includes:





a guide to using the Balanced Value Impact Model and a wide range of data gathering and evidence based methods exploration of strategy in the context of digital ecosystems, an attention economy and cultural economics working with communities and stakeholders to deliver on promises implicit in digital resources/activities major case studies about Europeana, the Wellcome Trust and the National Gallery of Denmark, amongst others an exploration of the difference between the attitudes expressed by groups within digital cultures versus the actual behaviours they exhibit using impact exemplars from many sectors and geographies to show how they are explored and applied.

Readership: This book will be especially useful for those managing digital presences in libraries, archives, galleries and museums including MA and PhD students studying subjects such as librarianship, information science, museums studies, archival studies, publishing, cultural studies and media studies.

Companion website https://www.bvimodel.org/ featuring additional content, BVI model implementations, adaptions and templates and much more.

Arvustused

'...this book charts a timely path in seeking to bring the GLAM sector more squarely in line with digital practices across public and private institutions and will definitely be a worthwhile read for those seeking to actively improve their organisations performance...' -- Ignas Kalpokas * LSE Review of Books *

List of figures and tables
ix
List of case studies
xi
About the author xiii
Acknowledgements xv
List of abbreviations
xvii
Introduction xix
Life writes its own stories xix
The premise of this book xxii
The audiences for this book xxv
Structure of the book xxvi
How to use this book xxix
Key definitions and concepts xxx
1 The context of measuring impact to deliver strategic value
1(20)
The demand for evidence-based strategies in the digital domain
1(3)
Origins of impact assessment and variations on the impact theme
4(8)
The importance of impact to memory institutions
12(6)
Development of the Balanced Value Impact Model (BVI Model)
18(3)
2 The Balanced Value Impact Model
21(24)
Introduction
21(1)
Introducing the BVI Model
22(3)
The assumptions driving the BVI Model
25(9)
A five-stage process
34(9)
Prerequisites for application of the BVI Model
43(2)
3 Impact in libraries, archives, museums and other memory institutions
45(14)
Framing thinking
45(1)
Examples of impact in the GLAM sector
46(13)
4 Finding value and impact in an attention economy
59(18)
The challenge of creating digital resources in an attention economy
59(5)
Defining the attention economy
64(2)
Examples of the attention economy
66(3)
The significance of the attention economy to memory institutions
69(2)
Finding value in an attention economy
71(6)
5 Strategic Perspectives and Value Lenses
77(24)
Introduction
77(1)
Strategy and values in memory institutions
77(12)
Strategic Perspectives in the BVI Model
89(1)
Value Lenses in the BVI Model
90(11)
6 Planning to plan with the BVI Model
101(24)
BVI Model Stage 1: Set the context
101(11)
Assigning Value Lenses to Perspectives in the BVI Framework
112(4)
Using Stage 1 for strategic goals not associated with impact assessment
116(7)
Moving from plan to implementation
123(2)
7 Implementing the BVI Framework
125(28)
Introducing the BVI Framework
125(4)
BVI Model Stage 2: Design the Framework
129(20)
BVI Model Stage 3: Implement the Framework
149(4)
8 European case study implementing the BVI Model
153(14)
Introduction
153(14)
9 Using the outcomes of the BVI Model
167(30)
Transitioning from outputs to outcomes to impact
167(2)
BVI Model Stage 4: Narrate the outcomes and results
169(8)
Communicating the results
177(20)
10 Impact as a call to action
197(18)
BVI Model Stage 5: Review and respond
197(8)
Bringing the threads together
205(5)
Concluding thoughts
210(5)
References 215(18)
Index 233
Simon Tanner is Professor of Digital Cultural Heritage in the Department of Digital Humanities at Kings College London. He is a digital humanities scholar with a wide-ranging interest in cross-disciplinary thinking and collaborative approaches that reflect a fascination with interactions between memory institution collections (libraries, museum, archives, media and publishing) and the digital domain. He is a member of the Europeana Impact Taskforce that developed the Impact Playbook. He teaches on the Masters in Digital Asset and Media Management and the BA in Digital Culture.
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