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Designing mLearning: Tapping into the Mobile Revolution for Organizational Performance [Kõva köide]

(Executive Director of OtterSurf Labs.)
  • Formaat: Hardback, 256 pages, kõrgus x laius x paksus: 231x158x25 mm, kaal: 476 g
  • Ilmumisaeg: 18-Mar-2011
  • Kirjastus: Pfeiffer
  • ISBN-10: 0470604484
  • ISBN-13: 9780470604489
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  • Formaat: Hardback, 256 pages, kõrgus x laius x paksus: 231x158x25 mm, kaal: 476 g
  • Ilmumisaeg: 18-Mar-2011
  • Kirjastus: Pfeiffer
  • ISBN-10: 0470604484
  • ISBN-13: 9780470604489
Mobile is a powerful new tool for supporting organizational performance, including a wide-variety of learning opportunities including innovation, collaboration, research, and design. Mobile generates new products, services, and helps solve problems. Whether providing needed tools, augmenting learning, or connecting individuals, mobile devices are empowering individuals and organizations.

Designing mLearning is a hands-on resource that presents step-by-step guidance for designing, delivering, and deploying mobile solutions, covering both the background model and pragmatic considerations for successfully navigating mobile projects. The book takes an integrated approach to mobile learning regardless of the device used. Written by Dr. Clark Quinn, a noted leader in the mLearning revolution, Designing mLearning debunks commonly held myths about mLearning, defines the myriad opportunities for mobile, contains real-world, illustrative examples, includes implementation concerns, and places mobile learning in an overall strategic plan.

Designing mLearning is written for instructional designers, developers, media experts, managers, and anyone with responsibility for supporting performance in organizations. While the focus is on the design of solutions, the book addresses the critical organizational issues to assist the larger agenda of mobilizing the organization.

The information outlined in this groundbreaking guide can be applied across the mobile device spectrum and provides a systematic and integrated suite of conceptual frameworks to guide designers to pragmatic and effective solutions.

"Quinn takes you by the hand and leads you carefully and comprehensively through the m-learning maze of devices, models, examples, and designs, at the same time demonstrating that mobile learning is more than being about learning, but is also about performance." --Jane Hart, founder & CEO, Centre for Learning and Performance Technologies

"Stop thinking mLearning is miniaturized eLearning. Just as digital video has enabled entirely new forms of entertainment and communication, mLearning enables powerful new (and old) performance solutions at very low costs. Clark omits the deafening hyperbole and delivers today's best source of clear, complete, and useful mLearning guidance for us all." --Michael Allen, CEO, Allen Interactions

"The future is mobile. It will rock you more than the web did. And Clark Quinn has written the missing manual." --Jay Cross, CEO, Internet Time, and author, Informal Learning

"Those of us in learning and development know we spend a disproportionate amount of time on formal training, missing opportunities to support workers where real learning occurs: in work, every day. With a wealth of examples, Clark Quinn provides a clear, useful guidebook for using 21st-century tools to support our performers as they enact their work and apply new learning." --Jane Bozarth, Ed.D., author, Social Media for Trainers and Better Than Bullet Points

"Yes, this is a handy book about mobile learning and support. But it's also a thoughtful nudge towards rethinking what we mean when we say we are educators." --Allison Rossett, San Diego State University

"Clark Quinn sets the pace for a swift race toward mobile everything. His thought-leadership and focus on solutions that work make him the one to watch, to read, and to learn from now!" --Marcia Conner, advisor in business culture and collaboration, co-author of The New Social Learning: A Guide to Transforming Organization Through Social Media
Figures and Tables
xv
Foreword xix
Preface xxiii
Acknowledgements xxv
SECTION I WHY MLEARNING
Chapter One Overview
3(4)
Chapter Two The Details
7(8)
Misconceptions
8(2)
The Business Case
10(2)
Questions to Ask
12(3)
SECTION II FOUNDATIONS
Chapter Three A Brief History of Learning and Cognition
15(14)
Formal Learning
19(4)
Media Psychology
23(1)
Beyond Cognition
24(1)
Informal Learning
25(2)
Social Learning
27(1)
Questions to Ask
28(1)
Chapter Four The Technology It's not About
29(22)
From the Calculator to the Smartphone
30(11)
The Convergent Model
41(8)
Come Together
49(1)
Questions to Ask
50(1)
Chapter Five Getting Contextual
51(12)
K12
52(3)
Higher Ed
55(1)
Organizational
56(1)
Nonformal
57(1)
The Global Perspective
58(1)
Questions to Ask
59(2)
An Interview with Mobile Learning Leader Judy Brown
61(2)
Chapter Six Getting Concrete
63(34)
Learning Augment
64(1)
Pharmaceutical Sales
65(5)
Flexible Delivery
70(4)
Multiplatform Mobile Simulation/Game Templates
74(2)
Addressing STEM via Mobile
76(5)
Making Mobile at St. Marys
81(4)
Learning WWW (Wherever Whenever and Whatever)
85(3)
Ubiquitous Games
88(5)
Summary
93(2)
An Interview with Mobile Learning Leader David Metcalf
95(2)
Chapter Seven Mobile Models
97(32)
The Four C's of Mobile Capability
98(6)
Being Opportunistic
104(4)
Spaced Practice
108(1)
Frameworks
108(7)
Supporting Performers
115(2)
Data Delivery
117(3)
Let Me Elaborate
120(2)
Distributed Cognition
122(1)
Augmented Reality
123(1)
Let's Get Informal
123(1)
Push Versus Pull
124(1)
Least Assistance Principle
125(1)
Zen of Palm
125(1)
Questions to Ask
126(3)
SECTION III BRASS TACKS
Chapter Eight A Platform to Stand On
129(4)
Principles
129(1)
Pragmatics
130(2)
Questions to Ask
132(1)
Chapter Nine Mobile Design
133(20)
Analysis
134(3)
Design Generalities
137(6)
Design Specifics
143(7)
Get Your Hands Dirty
150(1)
Questions to Ask
151(2)
Chapter Ten The Development It's not About
153(8)
The Good, the Bad, and the Ugly
153(3)
Delivering Capability
156(4)
Questions to Ask
160(1)
Chapter Eleven Implementation and Evaluation
161(14)
Implementation Planning
161(1)
Organizational Change
162(1)
Management and Governance
163(1)
Evaluation
164(3)
We Have Issues Here!
167(4)
Questions to Ask
171(4)
SECTION IV LOOKING FORWARD
Chapter Twelve Being Strategic
175(8)
The Performance Ecosystem
175(1)
eLearning, Strategically
176(2)
Being Opportunistic
178(3)
Questions to Ask
181(2)
Chapter Thirteen Trends and Directions
183(10)
Mobile Extensions
183(1)
The "Cloud"
184(1)
Impact
185(1)
Sensor Nets
186(1)
Gaming to Go
186(2)
Blurring Boundaries
188(1)
Smart "Push"
188(2)
Slow Learning
190(1)
Meta-Cognitive Mobile
191(1)
Questions to Ask
192(1)
Chapter Fourteen Get Going (Mobile)
193(4)
Mobilize!
194(3)
APPENDICES
Bibliography
197(2)
Glossary
199(4)
Tools
203(4)
Checklists
207(4)
About the Author 211(2)
Index 213
Clark Quinn, Ph.D., leads learning system design through Quinnovation, providing strategic solutions to Fortune 500, education, government, and not-for-profit organizations. An in-demand consultant and speaker, he has previously held management and academic positions. He is the author of Engaging Learning, Designing e-Learning Simulation Games.