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Digital Communication Management: Theories and Practices for a Global and Volatile World [Kõva köide]

(University of Jyväskylä, FInland), (Leeds Beckett University, UK)
  • Formaat: Hardback, 344 pages, kõrgus x laius: 254x178 mm, kaal: 453 g, 3 Tables, black and white; 24 Line drawings, black and white; 45 Halftones, black and white; 69 Illustrations, black and white
  • Ilmumisaeg: 22-Sep-2025
  • Kirjastus: Routledge
  • ISBN-10: 1032671459
  • ISBN-13: 9781032671451
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Digital Communication Management: Theories and Practices for a Global and Volatile WorldSuurem pilt
  • Formaat: Hardback, 344 pages, kõrgus x laius: 254x178 mm, kaal: 453 g, 3 Tables, black and white; 24 Line drawings, black and white; 45 Halftones, black and white; 69 Illustrations, black and white
  • Ilmumisaeg: 22-Sep-2025
  • Kirjastus: Routledge
  • ISBN-10: 1032671459
  • ISBN-13: 9781032671451
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781032671451.html

This state-of-the-art textbook provides a wide-ranging foundation to communication management from an exclusively digital and global perspective. It is designed for courses or modules that cover an introduction to Communication Management, Corporate Communication, Public Relations, and more.



This state-of-the-art textbook provides a wide-ranging foundation to communication management - including corporate communication, public relations, and strategic communication - from an exclusively digital and global perspective.

The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. To help bring theories, concepts and challenges to life, it features captivating real-life stories, case examples and studies, and insightful Q&As with senior practitioners - collectively representing almost 40 organizations (of various types and sizes) from 20 countries across the world. Thought-provoking exercises and critical and reflective questions contribute to a deeper level of understanding of each chapter's topics. These and other pedagogical tools - as well as the newly emerging Digital Media-Arena (DMA) Framework - orient readers with the fast-changing, global, and volatile world of digital communication management. Additionally, the book extensively incorporates emerging topics and future trends in communication management (e.g., digital communication hijacking, misinformation, virtual influencers, and AI-enabled predictive modelling).

This book is designed for courses or modules that cover an introduction to Communication Management, Corporate Communication, Public Relations, and/or Strategic Communication in communications and business schools. Online resources also accompany the text: an author-created podcast, PowerPoint lecture slides, tutorial/workshop exercises, reading reflection forms, and instructions for a case study assignment. Please visit www.routledge.com/9781032671307.

Arvustused

In an era where the future is undeniably digital, this text is critical for both emerging and seasoned professionals in public relations to navigate and manage an ever-evolving communication landscape. The authors combine theory with practical applications through vignettes, reflective questions, and case studies that illuminate real-world challenges. Both academics and practitioners should draw on this global text as an essential guide for advancing our industry and practice.

Tina McCorkindale, President and CEO, Institute for Public Relations

This book comprises cutting-edge content that addresses digital communication management issues and challenges. The book is also innovative in how it is structured: Concepts are developed first, followed by how they are evident in practice through practitioner interviews and reflections. Case studies are presented and readers are afforded the opportunity to consolidate their learnings through exercises. It is a great example of how theory is integrated with practice.

Augustine Pang, Singapore Management University, Singapore

"The geopolitical, economic and technological conditions for communication management are changing dramatically. Digitalization is both a driver and a solution for this. This book provides a comprehensive overview of how companies can approach these challenges.

Ansgar Zerfass, Leipzig University, Germany

Communication management is an inter-disciplinary field that is heavily reliant on digital communication technologies to achieve corporate goals and engage stakeholders in meaningful, multi-way conversation. This book shines a light on the theories, processes and practices used by senior practitioners across the globe to stay ahead of the game.

Izzy Crawford, Robert Gordon University, Scotland

Foreword
1. Introduction
2. Digital Stakeholder Relations and Issues
Management
3. Digital Campaigns and Strategic Communication Planning
4.
Digital Reputation and Expectation Management
5. Digital Media and Influencer
Relations
6. Digital Marketing Communication and Branding 7.Digital Content
Management
8. Digital Crisis and Risk Communication
9. Disinformation and
Communication Hijacking
10. Digital Investor Relations
11. Digital Internal
Communication
12. Digital Social Responsibility and Sustainability
Communication
13. Behavioral Economics, Data Analytics and Communication
Evaluation
14. Conclusion
Mark Badham is Senior Lecturer in Public Relations at Leeds Beckett University, UK.

Vilma Luoma-aho is Professor of Corporate Communication and Vice Dean of Education at the Jyväskylä School of Business and Economics at the University of Jyväskylä, Finland.