Discusses issues facing entrepreneurs and businesses in high-growth economies, focusing the integration of entrepreneurship and sustainable business that represents a proactive approach to addressing global challenges and ensuring the long-term viability of businesses.
This new volume discusses contemporary issues facing entrepreneurs and businesses in high-growth
economies in the digital age, focusing on the integration of entrepreneurship and sustainability, offering a
proactive approach to addressing global challenges, creating value for society, and ensuring the long-term
viability of businesses. The authors contend that entrepreneurs who embrace sustainability contribute to a
more resilient and responsible economic landscape. With this in mind, the book focuses on sustainable
development in marketing, finance, human resource management, operations, family business, and other
cross-functional areas for business excellence. Each chapter delves into distinct dimensions of this
transformative journey, shedding light on the innovation, entrepreneurship, emerging ecosystem, and
ethical considerations that accompany the widespread insights on sustainable business development.
