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Firkin Saga: Brewing up entrepreneurial adventures and pioneering tales with the Prince of Ales [Kõva köide]

  • Formaat: Hardback, 288 pages, kõrgus x laius: 234x156 mm, kaal: 425 g
  • Ilmumisaeg: 03-Jul-2025
  • Kirjastus: Right Book Press
  • ISBN-10: 1915483972
  • ISBN-13: 9781915483973
Teised raamatud teemal:
Firkin Saga: Brewing up entrepreneurial adventures and pioneering tales with the Prince of AlesSuurem pilt
  • Formaat: Hardback, 288 pages, kõrgus x laius: 234x156 mm, kaal: 425 g
  • Ilmumisaeg: 03-Jul-2025
  • Kirjastus: Right Book Press
  • ISBN-10: 1915483972
  • ISBN-13: 9781915483973
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781915483973.html
Ready to raise a glass to an entrepreneurial adventure like no other?





Step into the wildly entertaining world of David Bruce OBE, an unconventional entrepreneur, and legendary founder of Bruces Brewery and the Firkin pubs brand, who took the brewing industry by storm. In The Firkin Saga, he shares nearly 60 years of beer, business and bold decisions.





In 1979, David defied the odds, opening Londons first pub in a century to brew its own beer The Goose & Firkin and proving his doubters wrong. What followed was a whirlwind of international ventures, charitable endeavours and a fair share of triumphs and setbacks.





From pub brawls to boardroom battles, this memoir is packed with incredible stories that shine a light onto the brewing industry and the remarkable career of a highly successful entrepreneur. Along the way, David shares invaluable business lessons, many learned the hard way, from trusting your instincts to mastering the art of delegation. And its all told with the same wit, irreverence and generous splash of humour that made his pubs and beers unforgettable.





If you love a great business adventure or a good pint this book is a real eye-opener. So, grab a drink, settle in and say cheers! to a story that proves how success is best served with a small side of fun and mischief.

Arvustused

'One of the best books on beer, and on being an entrepreneur, ever! I devoured the whole thing in one sitting.'







John Hickenlooper, founder of the Wynkoop Brewery and United States Senator for Colorado 'A fast-paced and instructive account of how David Bruce earned his title of The Prince of Ales and played a key role in the global craft beer revolution.'





Steve Hindy, cofounder of the Brooklyn Brewery and author 'This is a memoir of how to make the impossible happen.'





Sir Simon Jenkins, former editor of The Times and former Chairman of the National Trust David Bruce reached a generation and inspired a mood, and this book explains how he did it: imagination, determination and sheer hard work.





Rob Dean, CMG President, Kennet & Avon Canal Trust Not only an entertaining book but also a useful guide for the budding entrepreneur.







Dominic Walsh, former business editor for the leisure and drinks industry at The Times So much more than a memoir - this book draws out the essence of what it means to live life to the full.





Laura Farris, former Member of Parliament for Newbury Always interesting. Always fun. Never dull. This is a really good read.





Rt Hon the Lord Benyon, GCVO Lord Chamberlain 'One of the best books on beer, and on being an entrepreneur, ever! I devoured the whole thing in one sitting.'





-John Hickenlooper, founder of the Wynkoop Brewery and United States Senator for Colorado 'A fast-paced and instructive account of how David Bruce earned his title of The Prince of Ales and played a key role in the global craft beer revolution.'





-Steve Hindy, cofounder of the Brooklyn Brewery and author 'This is a memoir of how to make the impossible happen.'





-Sir Simon Jenkins, former editor of The Times and former Chairman of the National Trust 'David Bruce reached a generation and inspired a mood, and this book explains how he did it: imagination, determination and sheer hard work.'





-Rob Dean, CMG President, Kennet & Avon Canal Trust 'Not only an entertaining book but also a useful guide for the budding entrepreneur.'





-Dominic Walsh, former business editor for the leisure and drinks industry at The Times 'So much more than a memoir - this book draws out the essence of what it means to live life to the full.'





-Laura Farris, former Member of Parliament for Newbury 'Always interesting. Always fun. Never dull. This is a really good read.'





-Rt Hon the Lord Benyon, GCVO Lord Chamberlain

Introduction



My ten key business lessons



Part 1



Foreword by Roger Protz



1. My first Firkin



2. How the Duke of York became a Goose



3. From early days to Old Peculier



4. Learning the hard way with punch-ups and pythons



5. The Goose spreads its wings



6. A Fox, a Frog and battles with bureaucracy



7. Fun runs, a busted nose and seeing red in Bristol



8. Booming pubs, a tax threat and brewing a Barbarian



9. Making tracks at Denmark Hill while the Balloon is going up



10. Battles with bureaucrats and other lowlifes



11. Skirmishes with squatters, losing directors and becoming a dad



12. Avoiding trains and finding a helpful bank



13. Fishy work in Highbury and finding out the Queen is my Hackney landlord



14. A Falcon, a Phantom, a Fuzzock and a Flamingo all join the Firkin
menagerie



15. A Firkin farewell



Part 2



Foreword by Charlie Papazian



16. From Firkins to philanthropy



17. Back to brewing and pubs



18. Off to the Big Apple in the Land of the Free



19. Honeypot buzzes along to a sticky end



20. Brewing up some capital ideas



21. From pubs to farm shops and a vineyard



22. Success breeds success



Epilogue
David Bruce has enjoyed an extraordinary career as both an international entrepreneur and a philanthropist. After his early days in the world of beer at Courage and Theakston breweries, David struck out on his own, founding the eponymous Bruces Brewery and the first of its Firkin pubs in 1979.





Following their sale in 1988, David not only co-founded and invested in several craft breweries across the globe, but also eleven new pub companies in the UK, as well as developing the Slug & Lettuce chain of bars.  He also created The Bruce Trust to provide canal holidays for disabled, disadvantaged, or elderly people, and was awarded an OBE in 2021 for his services to charity. 





He credits his wife, Louise, with supporting all his business and charitable ventures over fifty-two years of marriage, as well as during the writing of this book.