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Green Policies and Augmented Reality in InsurTech: Catalysts for Sustainability and Innovation [Kõva köide]

Edited by (Manav Rachna University, India), Edited by (Amity University Kolkata, India), Edited by (Rushford Business School, Switzerland), Edited by (Samarkand State University, Uzbekistan)
  • Formaat: Hardback, 232 pages, kõrgus x laius x paksus: 229x152x16 mm, kaal: 414 g
  • Ilmumisaeg: 16-Mar-2026
  • Kirjastus: Emerald Publishing Limited
  • ISBN-10: 1805925520
  • ISBN-13: 9781805925521
  • Formaat: Hardback, 232 pages, kõrgus x laius x paksus: 229x152x16 mm, kaal: 414 g
  • Ilmumisaeg: 16-Mar-2026
  • Kirjastus: Emerald Publishing Limited
  • ISBN-10: 1805925520
  • ISBN-13: 9781805925521

Green Policies and Augmented Reality in InsurTech: Catalysts for Sustainability and Innovation offers a timely and in-depth exploration of the convergence between environmental sustainability and advanced technologies within the insurance sector.



Green Policies and Augmented Reality in InsurTech: Catalysts for Sustainability and Innovation offers a timely and in-depth exploration of the convergence between environmental sustainability and advanced technologies within the insurance sector. As the industry responds to the dual pressures of climate change and rapid digital transformation, this contributed work examines how green policies and augmented reality (AR) are reshaping insurance practices, unlocking new market opportunities, and driving innovation. Through detailed case studies and practical insights, it provides professionals, researchers, and policymakers with the knowledge needed to adapt and thrive in a changing landscape.

By addressing the intersection of sustainability and InsurTech—areas typically treated separately—this book fills a critical gap in current academic and professional literature. It offers a comprehensive overview of sustainable insurance products, implementation strategies for AR and VR technologies, and a forward-looking analysis of regulatory and market trends. With an interdisciplinary perspective that connects environmental science, financial services, and emerging technologies, the book presents a clear framework for developing future-ready, responsible insurance solutions that align with both business goals and global sustainability imperatives.

Chapter
1. Augmented Reality in InsurTech: UTAUT Insights for Green and
Digital Transformation; ehnaz Okkiran, Burak Yaprak, and Daniel Magueta

Chapter
2. Navigating Augmented Reality and Green Policies Prospects in the
Insurance Industry; Wasswa Shafik

Chapter
3. Understanding the Influence of Technology Risks on Insurance
Companies Performance through InsurTech Innovation: An Empirical Study of
Jordanian Insurance Companies; Jamil J. Jaber, Asma S. Alzwi, Sami Nasser
Mohammad Alhjahja, and Rania Al Omari

Chapter
4. Integrating the E-Servqual Model with AI-Driven Chatbots in
Insurance Services to Enhance Millennial Satisfaction in Malaysia: PLS-SEM
Approach; Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kiflee, Geetha
Muthusamy, K.K. Ramachandran, and Saiful Anwar

Chapter
5. Understanding the Power of Augmented Reality in Insurance: A
Survey-Based Approach to Customer Engagement; Mrigya Tewari, Arif Hasan,
Vikas Kumar Khare, and Mohammad Suhail

Chapter
6. Case Studies on Green Policies and Augmented Reality in InsurTech:
Catalysts for Sustainability and Innovation; Amitava Pal, Pallavi Kumari,
Sonal Trivedi, Ewelina Idziak, Kavita Mathad, and Amruta Deshpande

Chapter
7. Augmented Reality in Risk Assessment and Claim Processing:
Transforming Decision-Making in Insurance; Ankur Roy, Priyanka Jain, and Anuj
Kumar

Chapter
8. Innovating InsurTech with AR: A Human-Centered Conceptual Model
for Managing Occupational Risk through Dynamic Digital Solutions; Ashwani
Panesar, Rohit Sood, and Fat-hiya Brek Mohamed

Chapter
9. Legal Challenges in the Adoption of Augmented Reality in Insurance
Claims Processing: A Multidisciplinary Exploration; Ritam Rajak, Indrajit
Ghosal, Zareen Hossain, and Ismail A. Mageed

Chapter
10. Ethical and Psychological Dimensions of Human-AI Collaboration in
Insurance: Implications for Workforce Well-Being; Richa Mishra, Jolly Masih,
and Chahat Masih

Chapter
11. Leveraging InsurTech for Public Health Delivery: A Study of
Ayushman Bharat Scheme and Its Efficacy in Select Districts of Telangana,
India; R. Bindu and P. Vijaya

Chapter
12. The Future of Augmented Reality in the Insurance Industry: HR as
a Strategic Enabler of Innovation and Sustainability; Revati Ramrao Rautrao,
Sanjayan T.S., Inna Koblianska, Amol Gawande, Atul Kumar, and Manjiri Joshi

Chapter
13. Future of AI in the Insurance Industry: Leveraging Augmented
Reality to Transform Claims, Policies, and Customer Experience; Vijay Prakash
Gupta, Deepali Singh, Chandra Shekhar Singh, and Anmol Sharma
Sonal Trivedi, Associate Professor, School of Management & Commerce, Manav Rachna University, India.



Pushan Kumar Dutta, Associate Professor, Amity School of Engineering and Technology, Amity University Kolkata, India.



Christo Ananth, Professor, Faculty of Intelligent Systems and Computer Technologies, Samarkand State University, Uzbekistan.



Anuj Kumar, Head of Research, Rushford Business School, Switzerland, and INTI International University, Malaysia.