In the dynamic landscape of contemporary finance, the emergence and growth of ESG investing signifies a paradigm shift, redefining the foundational tenets of portfolio analysis and management. This book provides a comprehensive examination of ESG...Loe edasi...
Auditing has been a subject of some controversy, and there have been repeated attempts at reforming its practice globally. This comprehensive companion surveys the state of the discipline, including emerging and cutting-edge trends. It covers the...Loe edasi...
This book presents a timely narrative of the concepts of Islamic economics in the context of Islamic culture. Its aim is to guide individuals and organizations towards a Shariah-based Islamic Economic System and aid those seeking to navigate the com...Loe edasi...
Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. This book fills this gap, providing a chronological presentation of changes in retail businesse...Loe edasi...
Green Innovation in Central and Eastern Europe aims to explore the crucial role of green innovation in guiding organizations towards sustainable development amidst contemporary environmental challenges....Loe edasi...
This is the first book to examine the critically important topic of sustainability in sport through the lens of integrity. Adopting a holistic view on sustainability, it argues that integrity is the foundation on which sustainable sports organisatio...Loe edasi...
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics....Loe edasi...
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing....Loe edasi...
This book provides an analysis of the impact of the climate crisis on corporate law and theory in the coming decades as the world seeks to meet the target of net zero carbon emissions by 2050. It will be of interest to students and researchers in th...Loe edasi...
The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and mu...Loe edasi...
This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers. In our hyper-connected world, where every interaction generates v...Loe edasi...
In our hyper-connected world, where every interaction generates valuable data, artificial intelligence (AI) is having a profound impact on marketing, marketing research, and customer data analytics.This book sheds light on the untapped pote...Loe edasi...
(Ilmumisaeg: 19-May-2026, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035329809)
This timely book examines the opportunities and challenges of teaching marketing analytics, providing a practical toolkit for educators in a rapidly developing field. Expert contributors review how marketing research has evolved, surveying the overla...Loe edasi...
(Ilmumisaeg: 18-May-2026, Hardback, Kirjastus: De Gruyter, ISBN-13: 9783112232729)
Business and the Metaverse: Opportunities and Challenges in Management, Economics and Finance offers a comprehensive, evidence-based exploration of the metaverse as a disruptive environment for economic, managerial, and financial activity. Drawing o...Loe edasi...
Today’s business leaders know that creating social impact, while leveraging updated technology and effective leadership, is critical for success; their challenge is how to strike this balance. Today’s business leaders know that crea...Loe edasi...
Today’s business leaders know that creating social impact, while leveraging updated technology and effective leadership, is critical for success; their challenge is how to strike this balance. Today’s business leaders know that crea...Loe edasi...
(Ilmumisaeg: 12-May-2026, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035308965)
This thoroughly revised second edition showcases analytical marketing methods and their real-life applications. Chapters describe the methods in detail while 22 new and updated case studies outline detailed examples of their uses in marketing managem...Loe edasi...
Modern Political Marketing and Relational Capital explores the evolving landscape of political engagement, emphasising the role of digital relational capitaltrust, loyalty, and connections between political actors and their audiences....Loe edasi...
Imagine walking into every sales conversation with total confidence—knowing exactly what to say, when to say it, and how to turn hesitant prospects into eager, lifelong customers. In Close That Sale, world-renowned sales expert B...Loe edasi...
The book explores the intersection of digital technologies with green finance and ESG principles, providing insights into transitioning finance to sustainability, leveraging operational benefits, economic viability, and navigating the future of re...Loe edasi...
