Ive always been baffled that more ties between sports and health communication havent been made. Apparently, Jimmy Sanderson and Melinda Weathers share this sentiment as well. Assembling a diverse set of authors, perspectives, and concepts, this volume does not merely make highlight areas where the linkage of sport and health research can be fruitfulit creates an educational imperative for doing so. -- Andrew C. Billings, The University of Alabama "A timely and comprehensive text, Health Communication and Sport: Connections, Applications, and Opportunities is essential reading for postgraduate students and scholars in the fields of sport sociology, sport psychology, sport theory, and other related sport science disciplines. Jimmy Sanderson and Melinda Weathers bring together an excellent group of experts and bring to life cutting-edge topics. A must read." -- Emma Kavanagh, Bournemouth University