As scholars of learning we need to constantly challenge our assumptions, take a learning brain perspective, and see beyond the obvious when things change or are used in different contexts. Joness journey of thinking does this. Supported by extensive research insights, this is a book that challenges, informs, and illuminates. -- Andy Penaluna, University of Wales Trinity Saint David, UK Professor Jones has again managed to challenge our taken for granted assumptions on how to approach entrepreneurial education. He does so by provoking a critical reflection on our practices and how to envision an unknown future. The book provides a fresh perspective and call for introspection on why we teach, how we teach, and what we teach. -- Gustav Hägg, Malmö University, Sweden