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Information Technology for Retail [Pehme köide]

3.67/5 (6 hinnangut Goodreads-ist)
(Visiting Faculty at Indian Retail School, New Delhi)
  • Formaat: Paperback / softback, 436 pages, kõrgus x laius x paksus: 242x184x21 mm, kaal: 599 g
  • Ilmumisaeg: 12-Mar-2009
  • Kirjastus: OUP India
  • ISBN-10: 0195697960
  • ISBN-13: 9780195697964
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Information Technology for RetailSuurem pilt
  • Formaat: Paperback / softback, 436 pages, kõrgus x laius x paksus: 242x184x21 mm, kaal: 599 g
  • Ilmumisaeg: 12-Mar-2009
  • Kirjastus: OUP India
  • ISBN-10: 0195697960
  • ISBN-13: 9780195697964
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9780195697964.html
Märksõnad:
Information Technology for Retail is a concise yet comprehensive book for students pursuing post- and under-graduate courses in retail management.
The book elaborates functions and sub functions of retailing. These form the main part of retail operations and are being facilitated by IT these days. Beginning with the basics of information technology and information systems, the book goes on to elaborate on the hardware and software of e-point of sales, automatic identification and data capture, database management systems, network and telecommunication. It discusses retail servicescape and types of retailers, modern electronic payment systems, enterprise resource planning systems and their functions and features in the retail context. It also covers applications of supply chain management and customer relationship management, electronic commerce--e-tailing, emerging technologies like mobile computing, m-commerce, global positioning systems, and also various retail IT products and vendors. The book illustrates the theories with practical retail scenario examples.
This book will be useful for retail students and also for professionals working in retail businesses.
Preface v
1. Introduction to Information Technology
1
Brief History of Computers
1
PC—the Personal Computer
3
Basic Computer Architecture
5
Computer Hardware
7
Software
8
Programming Languages and Tools
13
Modern Businesses and Information Technology
15
Case Study Haldia Dock Complex: Laying its Own Linux
17
2. Basics of Information Systems
22
Information Systems
23
Significance of Information Systems in a Modern Organization
25
Types of Information Systems
28
Information Systems Structure from Functional Viewpoint
34
Components of Retail Information Systems
43
Case Study Greeting Customers with Information Systems
50
3. Electronic Point of Sales—Hardware
53
Electronic Cash Registers
54
Electronic Point of Sales
58
Vending Machines
67
Case Study Retail Cooperatives: Cooperating with Technology
71
4. Automatic Identification and Data Capture (AID C)
74
Product Marking
74
Price Labels
75
Magnetic Stripe
76
Bar Code Technology
76
Radio Frequency Identification Technology
86
Electronic Shelf Signages
95
Case Study BookWorm: Working on RFID
97
5. Database Management Systems
100
Data
100
Concept of Database
101
Disadvantages of Traditional Files
103
Database Management Systems
104
Designing a Database
110
Types of Database Management Systems
114
Database Administration
117
Latest Trends in Database Management
118
Case Study Luxor: Writing Retail Success Stories
123
6. Networks and Telecommunications
126
Telecom Revolution—Convergence of Information and Communication Technologies
126
Network Architectures
129
Types of Networks
130
Communication Media
134
Communication Protocols
137
Networking Devices
139
Internet Communications
140
Case Study Thiruvarur, The First E-district: Twenty Years Ahead of Others
143
7. Electronic Point-of-Sales Software
145
Point-of-Sales Software
145
Advantages of Best-of-Breed Software
147
Core Areas of POS Software
149
Features of POS Software
152
Case Study SAP Comes Up with Solutions for Retail Verticals
161
8. Modern Electronic Payment Methods
164
Traditional Payment Systems
164
Digital Token Based System
166
Credit Cards
169
Smart Cards
170
Biometrics
174
Proximity Technology
175
Short Messaging Services (SMS)
178
People-to-People (P2P) Payment System
180
Case Study Contactless Cards: Future of Payment Systems
183
9. Retail Servicescape and Types of Retailers
187
Concept of Retail Servicescape
188
Technological Components of Retail Servicescape
188
Types of Retailers
191
Case Study Studio Apparels: Garments Fitting All
208
10. Enterprise Resource Planning (ERP) 212
Enterprise Systems
213
Advantages and Challenges of ERP Systems
213
Core Areas of ERP
217
Implementing ERP Systems
218
ERP Implementation: Methodologies and Approaches
224
Implementation Stages
225
Case Study ERP Success Stories: Making ROI Happen
230
11. Retail ERP: Functions and Features 234
ERP Deployment Architecture
235
Common Features of ERP Systems
236
Finance and Accounts (FA)
239
Human Resource Management
253
Information Systems Management and ERP Administration
258
Case Study Custom-built ERP for Finance, Manufacturing, and Order Processing
263
12. Information Systems for Supply Chain Management 266
Supply Chain Management
266
IT Tools for Supply Chain Management
270
Case Study Making Goods Available Where They Are Needed
284
13. Customer Relationship Management (CRM) Applications 287
Customer Relationship
288
Relationship Marketing Strategies
289
Advantages of CRM Deployment
291
E-CRM Tools and Their Applications
295
Marketing Automation
296
Sales Cycle Automation
298
Customer Service and Support Automation
301
Customer Loyalty Programmes
303
Case Study CRM: Let the Music Play
306
14. E-commerce and E-tailing 309
Electronic Commerce
310
Electronic Shopping
311
World Wide Web
312
E-commerce Infrastructure
315
Essentials of E-tailing
319
Support Services in E-tailing
322
Advantages of E-tailing
325
Challenges of E-tailing
326
Comparison of Brick-n-Mortar Stores with Virtual Stores
328
Internet Retailing Scene In India
328
Case Study Success Story of eBay: Where Complete Strangers Deal with Each Other
334
15. Emerging Retail Technologies 337
Mobile Computing and M-commerce
338
Applications of Mobile Computing
340
Business Applications
341
Global Positioning System and Geographic Information System
346
Web 2.0
348
Software as a Service
353
Case Study Harsh Express Couriers Implements Wireless Devices
358
16. Retail IT Products and Vendors 361
Purchasing Retail IT Products
361
Electronic Cash Registers
365
Electronic Point of Sales (EPOS)
365
Retail Software Solutions
366
International ERP, SCM, and CRM Systems
373
Automatic Identification and Data-capture Products
377
EAS and RFID Products
380
Mobile Computing Devices
380
Glossary 383
Index 395