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Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation to Customers [Kõva köide]

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  • Formaat: Hardback, 315 pages, kõrgus x laius: 254x178 mm, kaal: 748 g, 139 Illustrations, black and white
  • Ilmumisaeg: 19-Aug-2013
  • Kirjastus: Apple Academic Press Inc.
  • ISBN-10: 1482203901
  • ISBN-13: 9781482203905
Teised raamatud teemal:
Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation to CustomersSuurem pilt
  • Formaat: Hardback, 315 pages, kõrgus x laius: 254x178 mm, kaal: 748 g, 139 Illustrations, black and white
  • Ilmumisaeg: 19-Aug-2013
  • Kirjastus: Apple Academic Press Inc.
  • ISBN-10: 1482203901
  • ISBN-13: 9781482203905
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781482203905.html
Märksõnad:

Explaining how to use Lean principles to drive innovation and strategic portfolio planning, The Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation to Customers outlines simple, yet powerful, visual Lean tools that can enhance idea generation and product development. It starts with a discussion of Lean principles and then identifies the applicable portions of Lean that can drive customer value.

The book discusses customer value in the form of the benefits your customers desire. It walks you through the processes of using Lean techniques to effectively evaluate the quality of any prospective marketing opportunity and includes examples from a variety of industries, including healthcare.

The text discusses value creation, reduction of waste, entrepreneurial system designer, set-based concurrent engineering, and Lean project management. It also includes numerous examples of visual management tools as they apply to innovation to help you develop the understanding required to achieve a competitive advantage for your brand, division, or company through Lean.

Arvustused

Tony Sgroi has developed an innovative approach to making marketing decisions on a lean basis. Everything is done to create value and eliminate waste. He includes an interesting visual system for assessing and communicating the quality of any prospective marketing opportunity.Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

The Innovative Lean Enterprise is an interesting perspective on the planning process. Its approach is both easy to apply and beneficial. A should-read for anyone in any field of business.Chris Mills, President, North America Consumer Products, BIC USA Inc.

Very rarely does a book get published that can make a huge difference to a Business. The Innovative Lean Enterprise is such a book. The information within this book is a road map to success. Every business reaches a point where they have to innovate or perish. Tony Sgroi has given you the secret to succeed. By implementing each step Tony Sgroi has outlined in each chapter, you will create a building block for success. I really wish I had this book when I was developing my 35 companies.Ken Varga, author of How To Get Customers To Call, Buy & Beg for More!

The topic of the book from Tony Sgroi is not only for people who are interested in starting a business, but also for any person involved in management of a business or government agency. The composition is very clear, and his step-by-step of how-to-do portrayal assists the readers' comprehension. In addition, the numerous diagrams and graphs add to or enhance the meaning and provide a clear and attractive presentation to the reader. In today's economic and global downturn, Tony's view on maximizing value while minimizing waste is essential to business and daily life.Dr. Henry C. Lee, Distinguished Chaired Professor, Forensic Science, The Henry C. Lee Institute of Forensic Science

Tony Sgroi has made an important contribution to the discipline of strategic planning. By adapting the visual management tools of 'Lean' to both define the now AND envision new and innovative strategic futures. The Innovative Lean Enterprise makes it easy to discover and exploit unique competitive advantage for a brand, a division, or a company!Bryan Mattimore, Co-founder of The Growth Engine Company and Author of Idea Stormers: How to Lead and Inspire Creative Breakthroughs... a great resource for business and technical leaders and entrepreneurs! Tony has laid out his thoughtful insight in a manner that brings the full force of his over 20 years experience as an engineer, manager, and patent agent registered to practice before the United States Patent and Trademark Office to bear on the complex topic of developing a winning strategy. As an intellectual property attorney and instructor on business and legal topics, it is my opinion that Tony masterfully melded together these components to help ensure the alignment of the strategies that support your business.Ned McMahon, Partner at Ohlandt, Greeley, Ruggiero & Perle, LLP I found Tony Sgrois book very educational with graphic examples of how to move projects forward. He explains how complicated decisions can be made by breaking them down into basic elements. A must-read for entrepreneurs of every field. Don Gringer, Chairman Allway Tools

The Innovative Lean Enterprise is a vital resource for employees at all levels of your business. It presents a unique strategy framework highlighted with engaging examples to demonstrate successful implementation and execution of your business plan. Evan Anderson, President Allway Tools

After reading Mr. Tony Sgrois book The Innovative Lean Enterprise I was struck by the depth of information and knowledge Tony was able to deliver. The book ties together marketing strategy, innovation and lean product development concepts very nicely. The information in the book is powerful and will be important reading for most types of business professionals including General Managers, Brand Marketing Executives, and R&D professionals. I highly recommend reading The Innovative Lean Enterprise and believe it will be an important addition to the any company training effort focused on delivering customer value and innovation in the marketplace.Steve OBrien , Director, Global Human Resources, Unger Global Companies

Acknowledgments xiii
Introduction xv
1 Visual Strategy
1(20)
First Parameter of Strategy
2(2)
Utility
3(1)
Emotion
3(1)
Second Parameter of Strategy
4(1)
Third Parameter of Strategy
4(1)
Fourth Parameter of Strategy
5(2)
Strategy Icon
7(9)
Conclusion
16(1)
Chapter Overviews
16(5)
Chapter 2 Understanding the Current State
16(1)
Chapter 3 Opportunity Identification
17(1)
Chapter 4 Idea Generation
17(1)
Chapter 5 Delivering Profitable Innovation to Targeted Customers
17(1)
Chapter 6 Barriers to Imitation
17(1)
Chapter 7 Applications of Graphical Strategy Tools
18(1)
Chapter 8 Ranking Offerings
18(1)
Chapter 9 Strategy Transformation Process
18(1)
Chapter 10 Strategy Transformation Example
18(1)
Chapter 11 Alignment and Position Statements
19(2)
2 Understanding the Current State
21(20)
2-D Perceptual Map
22(2)
2-D Map
24(3)
Utility Knife Industry
27(12)
First Innovation: The Retractable Utility Knife
27(1)
Second Innovation: Quick Blade Change
28(1)
Third Innovation: Folding Utility Knives
28(1)
Switchback Knife
29(1)
Product Features: Lock-Back-Style Folding Utility Knives
30(1)
Product Features: Folding Retractable Utility Knife with Blade Storage
31(1)
Product Features: Fast-Open Gravity Utility Knife
31(8)
Conclusion
39(2)
3 Opportunity Identification
41(22)
Must-Be Requirements
43(1)
One-Dimensional Requirements
43(1)
Attractive Requirements
44(3)
Top Portion of Product Fulfillment Map
47(2)
Acquisition
47(1)
Product Use
47(1)
Barriers to Use
48(1)
Product Robustness
48(1)
End of Life
49(1)
Left-Side Portion of Product Fulfillment Map
49(3)
Utility: Product Function Category
49(1)
Risk: Category in Which Customers Seek Risk Avoidance
50(1)
Simplicity or Convenience
50(1)
Emotional Well-Being or Social Well-Being
51(1)
Supports the Green Movement
51(1)
Financial
52(1)
Product Fulfillment Map Example
52(4)
Opportunity Scores
56(5)
Conclusion
61(2)
4 Idea Generation
63(30)
Internal Perspective Techniques
64(6)
Surveys
65(1)
Focus Groups
65(1)
One-on-One Interview
66(1)
Intercepts
66(1)
Product User Testing
66(1)
Customer Feedback and Complaints
67(1)
Ethnographic Research
67(1)
Idea Generation
67(1)
Problem Solution Statement
68(1)
Job Mapping
68(2)
Internal Ideation Methods
70(2)
Brain Writing
70(1)
Brain Walking
70(1)
Worst Idea
71(1)
Patent Prompts
71(1)
Picture Prompts
71(1)
White Board Technique
72(1)
External Perspective Techniques
72(20)
Looking to Alternative Industries
73(3)
Looking to Alternate Strategic Groups
76(2)
Looking at Different Buyer Groups
78(5)
Looking to Complementary Product and Service Offerings
83(2)
Adding or Removing Functional or Emotional Characteristics
85(4)
Identifying New Trends
89(3)
Conclusion
92(1)
5 Delivering Profitable Innovation to Targeted Customers
93(22)
Utility
95(1)
Emotion
95(18)
Conclusion
113(2)
6 Barriers to Imitation
115(22)
Brand Power
116(1)
Firm's Knowledge
117(1)
Customer Relationships
117(1)
Supplier Relationships
118(1)
High-Efficiency Operations
118(1)
Skill of People
118(1)
Processes
118(1)
Technology and Money
119(1)
Regulatory Pioneering
119(1)
Economies of Scale
119(1)
Switching Cost of the Consumer
120(1)
Intellectual Property
121(2)
Patents
121(2)
Types of Patents
123(11)
Patent Claims
125(4)
The Power of Patent Pending (a defensive tool)
129(3)
Trademarks
132(1)
Trade Dress as an IP Tool
132(1)
Copyrights as an IP Tool
133(1)
Trade Secrets as an IP Tool
133(1)
Conclusion
134(3)
7 Applications of Graphical Strategy Tools
137(24)
SWOT Analysis
145(4)
Strength
146(1)
Weakness
146(1)
Opportunities
146(1)
Threats
147(2)
Balanced Scorecard Approach
149(3)
Learning and Growth Perspective
149(1)
Business Process Perspective
150(1)
Customer Perspective
150(1)
Financial Perspective
151(1)
Disruptive Innovation
152(7)
New Market Disruptions
153(1)
Low-End Disruptions
154(5)
Conclusion
159(2)
8 Ranking Offerings
161(16)
Conclusion
175(2)
9 Strategy Transformation Process
177(16)
10 Strategy Transformation Example
193(34)
Conclusion
226(1)
11 Alignment and Position Statements
227(12)
Conclusion
237(2)
12 Epilogue
239(4)
Bibliography 243(4)
Appendix 1 247(4)
Appendix 2 251(10)
Appendix 3 261(10)
Notes 271(4)
Index 275(16)
About the Author 291
Anthony Sgroi Jr. is a broadly experienced innovative thinker with a rare combination and proven track record in the disciplines related to customer fulfillment. Mr. Sgroi is highly experienced in the fields of engineering, manufacturing, and law, with a strong understanding of marketing and business strategy. He has considerable experience in defining value-added customer offerings utilizing the principles of Lean product development.

Mr. Sgroi has worked for many well-known companies in the areas of product development. Mr. Sgroi has developed a multitude of products that are currently on the market today. Mr. Sgroi began his career in the areas of product design and procurement. After successfully launching several products, Mr. Sgroi decided to broaden his skill set by studying business, where he acquired a strong interest in marketing and strategy. This understanding allowed him to better contribute across the various disciplines of business. Understanding the level of importance and to further differentiate himself, Mr. Sgroi successfully passed the patent bar, where he is admitted to practice before the U.S. Patent and Trademark Office regarding patent matters. Mr. Sgroi is the holder of 40 patents with more than 30 more pending in the areas of compressed butane lighters, hydrogen generating devices for fuel cells, and various inventions related to cleaning tools.

Mr. Sgroi has several forms of hands-on experience and multiple degrees. His degrees are in physics, and mechanical engineering, where he graduated magna cum laude. He also has a masters in business administration.