This book offers a comprehensive account of social media as a tool for connecting the world, and how its ameboid growth pattern has led it to where it is today. Fuelled by rapid advances in communication technologies, Social Media platforms are gradually revolutionizing the way billions of users communicate and share content worldwide on the web. They have become the fulcrum of the interconnected world in the present century. The book articulates a specific theme, beginning with foundational concepts, followed by an in-depth analysis of the current scenario and its associated challenges.
This book explores both the promise and pitfalls of social media. From its role in participatory politics, crowd-sourced crisis response, and cultural promotion to its misuse in everyday life, it examines the expanding impact of social platforms. Through a thought-provoking analysis, it asks: How do we channel this power meaningfully in the age of relentless digital integration? It suggests that the solution is not to disconnect, but to reimagine connection—with responsibility, awareness, and purpose.
The book will be specifically valuable for students and teachers of Communication and Media, Public Policy practitioners, Public Administration, Sociology and General Management.,
This book offers a comprehensive account of social media as a tool for connecting the world, and how its ameboid growth pattern has led it to where it is today. It articulates a specific theme, beginning with foundational concepts, followed by an in-depth analysis of the current scenario and its associated challenges.
1. Social Media and the New Social Contract
2. Taming the Leviathan: The
Complexities of Regulation
3. Challenges to the Right to Privacy
4. Connecting Jokes and Memes with
Politics
5. Rising Mistrust in Information Age
6. Socio-Political Networking
for Festivals
7. Crisis Communication and Response Through Social Media
During Disaster
8. New Currency of Life
9. Empowering Governance Through
Social Media
10. Infinite Web, Limited Education
11. Lost Connections in an
Interconnected World
12. The Complex World of Social Media: A Way Forward
Annexure
Sanjeev Kumar Mahajan was a Professor of Public Administration at Himachal Pradesh University, Shimla, India. He was also awarded the Panjab University gold medal for standing first in MA and M.Phil. along with the Best Teacher Award - 2021 by Himachal Pradesh University.
Vinay Sharma is a Professor at Indian Institute of Technology (IIT) Roorkee. Awarded with National Teacher's Award 2024 conferred by the Hon'ble President of India on 5th September 2024, the Academy of Marketing Science has acknowledged one of his theories.
Rabindranath Bhattacharyya is the Professor of Political Science at the University of Burdwan. He was appointed Australia Awards Ambassador for 2014-15 by the Australian High Commissioner to India
Himanshu Shekhar Mishra is a Senior Editor in NDTV India. He has covered key diplomatic visits, including Prime Ministers official visits to the UNGA (New York, 2003), the Indo-Turkish Summit (Ankara and Istanbul, 2003), Pakistan (January, 2004), and Afghanistan (August, 2005).
