Introducing Communication Research: Paths of Inquiry 4th ed. [Pehme köide]

"Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, this text introduces both quantitative and qualitative methods."--

This textbook explains the basics of communication research design. It covers the basic assumptions and disagreements about human communication, how to understand it, and the ethical implications of researching human participants; bibliographic research and the literature review; measurement, sampling, statistics, and research methods; and writing and presentation using traditional and social media for scholarly and other publics. This edition has new vignettes that introduce chapter content; new and updated content, including expanded discussion of basic research perspectives and assumptions, online consent and permissions, statistical significance, and writing and presenting research through social media, as well as new content on big data; and an emphasis on social media and the internet as tools in communication research. Annotation ©2020 Ringgold, Inc., Portland, OR (protoview.com)

Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, Donald Treadwell and Andrea Davis introduce both quantitative and qualitative methods.