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Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value [Kõva köide]

  • Formaat: Hardback, 352 pages, kaal: 585 g
  • Ilmumisaeg: 07-Jan-2021
  • Kirjastus: McGraw-Hill Education
  • ISBN-10: 1260459144
  • ISBN-13: 9781260459142
Teised raamatud teemal:
  • Formaat: Hardback, 352 pages, kaal: 585 g
  • Ilmumisaeg: 07-Jan-2021
  • Kirjastus: McGraw-Hill Education
  • ISBN-10: 1260459144
  • ISBN-13: 9781260459142
Teised raamatud teemal:
"From the experts at Kellogg School of Management-an indispensable primer for leaders seeking to seize the competitive advantage using the newest data and AI tools and strategies Written for anyone in a leadership or management role-from C-level to unit/team leaders to rising talent-Leading with AI and Analytics helps you make real, measurable changes that launch your company to the top of your industry. Using illustrative case studies, it provides the knowledge and insight you need to make effective decisions, create a game plan for making use of analytics and AI in strategic ways, and boost the performance your organization. This comprehensive, easy-to-understand guide takes you through the process of: Developing a mastery of this all-important subjectLeading and scaling analytics and AI throughout your organization Improving decision-making and performance at every level Leading with AI and Analytics is for anyone who wants to move from best-guess decision-making to truly evidence-based decisions-thekind that create industry-dominating companies"--

Lead your organization to become evidence-driven

Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries.

The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories.

Inside, you’ll find the essential tools to help you:

  • Develop a strong data science intuition quotient
  • Lead and scale AI and analytics throughout your organization
  • Move from “best-guess” decision making to evidence-based decisions
  • Craft strategies and tactics to create real impact
Written for anyone in a leadership or management role—from C-level/unit team managers to rising talent—this powerful, hands-on guide meets today’s growing need for real-world tools to lead and succeed with data.



Preface v
SECTION 1 Introduction
Chapter 1 AI and Analytics Are a Leadership Problem
3(18)
Chapter 2 A Framework for Aland Analytics Success
21(26)
SECTION 2 Consuming AI and Analytics
Chapter 3 Exploratory Analytics: What Is Going on with My Data?
47(12)
Chapter 4 Distinguishing Good from Bad Analytics
59(30)
SECTION 3 Actively Participating in AI and Analytics
PREDICTIVE ANALYTICS
Chapter 5 Anatomy of a Crystal Ball
89(24)
Chapter 6 A Smarter Crystal Ball
113(30)
CAUSAL ANALYTICS
Chapter 7 Designing Your Data for Analytics: Experiments and Quasi-Experiments
143(28)
Chapter 8 Working with Data You Have Part 1: Using Opportunistic Data
171(22)
Chapter 9 Working with Data You Have Part 2: Learning from Natural Experiments
193(18)
MAKING DECISIONS
Chapter 10 Optimizing and Scaling Your Decisions
211(26)
SECTION 4 Executing on AI and Analytics
Chapter 11 Identifying Opportunities and Planning for AIA
237(20)
Chapter 12 Understanding Barriers to Success
257(16)
Chapter 13 Organizing for Success
273(22)
SECTION 5 Success Stories with AIA
Story 1 Allstate Builds Firmwide DSIQ
295(4)
Story 2 Vanguard Builds an Ecosystem of Analytics Excellence
299(4)
Story 3 Canadian Tire Creates an Enterprisewide Analytics System
303(7)
Story 4 Royal Caribbean Sets Sail for Continuous Analytics Improvement
310(7)
Story 5 Accenture Builds Analytics Capability for Competitive Advantage
317(10)
Acknowledgments 327(2)
Notes 329(6)
Index 335
Eric Anderson and Florian Zettelmeyer are tenured professors at Northwestern Universitys Kellogg School of Management. They are known across academic and business arenas as go-to experts in data analytics.