List of figures. List of tables.
Chapter
1. This Is Media Studies
Chapter
2. Media Language: Analysing a Media Product: An Introduction to Semiotics
Chapter
3. Fictions and Realities: A Television Case Study
Chapter
4. Media in a Historical Context
Chapter
5. Theory and Debates: The Media Audience
Chapter
6. Media Language and Representations: Inequality and Difference
Chapter
7. Social and Cultural Contexts
Chapter
8. Persuasion: Advertising, Marketing and Propaganda
Chapter
9. Media in an Economic Context
Chapter
10. Theory and Debates in Hypermodern Times: Where Does Meaning Come From?
Chapter
11. Media in a Political Context
Chapter
12. Media Shorts: A Collection of Readings Index