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xii | |
Guided tour |
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xiv | |
Acknowledgements |
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xvi | |
Introduction: Getting started: `doing' media studies |
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1 | (31) |
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1 | (1) |
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1 | (3) |
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Defining media: what are the media of media studies? |
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4 | (5) |
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The context of media and media studies |
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9 | (1) |
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Validating the field: why study media? |
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9 | (3) |
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Evidence: the argument against media studies? |
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12 | (2) |
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Studying media: becoming a scholar and theorist |
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14 | (2) |
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16 | (2) |
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Using the tools of the trade |
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18 | (1) |
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18 | (1) |
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19 | (3) |
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What then will this book enable you to do? |
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22 | (1) |
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Getting started - just do it! |
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23 | (1) |
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Suggested reading sources |
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23 | (7) |
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30 | (2) |
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Part One Media texts and meanings |
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32 | (166) |
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Chapter 1 How do media make meaning? |
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34 | (50) |
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Thinking about media meanings |
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34 | (3) |
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Thinking about media as texts |
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37 | (1) |
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Making sense of textual meaning |
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38 | (1) |
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39 | (1) |
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Tools for analysing media texts |
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40 | (1) |
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Analytical tools: rhetoric |
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41 | (1) |
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Rhetoric, language and meaning |
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42 | (3) |
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Rhetorical conventions and media |
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45 | (15) |
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Laenurying mezoncai meaia zoois ana zecnmques to Analysis and the individual perspective |
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60 | (3) |
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Analytical tools: semiology |
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63 | (1) |
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64 | (2) |
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Semiology in textual analysis: sign, signifier and signified |
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66 | (2) |
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Identifying semiological tools and techniques |
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68 | (6) |
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Organisation of signs in texts: media rhetoric and signification |
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74 | (3) |
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Uses and limits of semiology |
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77 | (3) |
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Summary: conducting textual analyses |
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80 | (2) |
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82 | (2) |
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Chapter 2 Organising meaning in media texts: genre and narrative |
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84 | (34) |
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What are genre and narrative? |
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84 | (3) |
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87 | (1) |
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87 | (2) |
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Genre: dynamism and exhaustion |
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89 | (4) |
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Genre in context: production and consumption |
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93 | (3) |
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Genre and limiting the horizon of expectations |
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96 | (3) |
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99 | (1) |
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Narrative, narratology and genre study |
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100 | (1) |
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100 | (3) |
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Stability - disruption - enigma - resolution |
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103 | (5) |
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Narration: point of view (POV), perspective and closure |
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108 | (2) |
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What about other media forms? |
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110 | (5) |
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Bringing genre and narrative together |
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115 | (1) |
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Summary: exploring genre and narrative |
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115 | (2) |
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117 | (1) |
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Chapter 3 Media representations |
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118 | (40) |
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Asking questions about representations |
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118 | (3) |
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Conceptualising and defining representation |
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121 | (2) |
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Representation in particular: individuals and groups |
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123 | (3) |
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Typing: archetype and stereotype |
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126 | (1) |
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Stereotypes: nature and function |
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127 | (5) |
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Gender and representation |
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132 | (1) |
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Sexuality and representation |
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133 | (6) |
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Media professionals and the `politics' of representation |
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139 | (5) |
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144 | (5) |
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Representations of individuality: stars, personalities, celebrities |
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149 | (1) |
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149 | (1) |
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150 | (1) |
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Construction of the image |
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151 | (3) |
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154 | (1) |
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Summary: researching representation |
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155 | (2) |
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157 | (1) |
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158 | (40) |
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What are `reality media'? |
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158 | (3) |
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Conceptualising reality and realism |
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161 | (2) |
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163 | (1) |
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164 | (6) |
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170 | (1) |
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Dominant practices and forms of reality media |
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171 | (2) |
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Truth, honesty and documenting the real |
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173 | (7) |
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Reality media, democracy and ordinary people |
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180 | (3) |
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183 | (2) |
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Reality, truth, freedom, ethics and responsibility |
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185 | (3) |
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Summary: investigating reality media |
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188 | (2) |
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190 | (1) |
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Appendix: analysing texts |
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191 | (7) |
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198 | (310) |
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Chapter 5 The business of media |
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200 | (50) |
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Thinking about media businesses |
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200 | (4) |
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Investigating media businesses |
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204 | (3) |
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Political economy of media |
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207 | (2) |
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Media organisations in the free market |
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209 | (4) |
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213 | (3) |
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216 | (1) |
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216 | (1) |
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217 | (1) |
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218 | (2) |
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Cost structure and managing risk |
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220 | (2) |
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Size, concentration and media corporations |
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222 | (3) |
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Television and globalisation |
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225 | (1) |
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Global media, free markets and regulation |
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225 | (2) |
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227 | (3) |
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230 | (1) |
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Mapping divisions, departments and executive control |
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230 | (1) |
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Mapping worker's roles and functions |
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231 | (4) |
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Mapping production processes, gatekeeping points and transformations |
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235 | (1) |
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Gatekeeping and routine in production |
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236 | (1) |
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The culture of production: media professionals, creative workers |
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237 | (3) |
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240 | (2) |
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242 | (3) |
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Summary: studying the business of media |
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245 | (3) |
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248 | (2) |
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Chapter 6 Media regulation and policy |
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250 | (54) |
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Thinking about media regulation and policy |
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250 | (4) |
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Regulation and public policy |
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254 | (1) |
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Why do we have regulation? |
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254 | (1) |
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Defining policy and regulation |
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255 | (6) |
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Policy and regulation analysis |
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261 | (1) |
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Policy analysis: identifying policy |
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261 | (3) |
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Getting the big picture: surveying government media and cultural policy |
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264 | (3) |
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Identifying regulatory practice |
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267 | (4) |
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The changing landscape of regulation |
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271 | (1) |
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Regulation and policy at a global level |
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271 | (1) |
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Policy issues surrounding global media production |
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271 | (2) |
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Studying the impact of global media |
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273 | (2) |
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Global information: roots of global media businesses and forms |
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275 | (6) |
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Media without regulation? |
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281 | (1) |
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Evaluating and resisting globalisation |
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282 | (2) |
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Focusing on issues in policy and regulation |
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284 | (10) |
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294 | (6) |
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Summary: investigating media regulation and policy |
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300 | (2) |
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302 | (2) |
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Chapter 7 Media audiences |
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304 | (58) |
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Producing audiences: what do media do to people? |
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307 | (1) |
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307 | (1) |
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308 | (2) |
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Media output and consumption |
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310 | (1) |
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Media audiences: artefact, commodity, text revisited |
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310 | (4) |
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Media organisations produce audiences |
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314 | (4) |
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Media scholars produce audiences |
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318 | (2) |
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Contextualising `media effects' research |
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320 | (1) |
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Propaganda and manipulating audiences |
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321 | (3) |
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Twenty-first century propaganda and Web 2.0 |
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324 | (2) |
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Media effects and moral panics |
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326 | (2) |
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From effects to influence |
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328 | (1) |
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Audiences as producers: what do people do with media? |
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329 | (2) |
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331 | (3) |
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Theorising audiences: encoding/decoding media meanings |
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334 | (8) |
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342 | (8) |
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Online audience activity: creating communities, meaning and identity |
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350 | (1) |
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What is a virtual community? |
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351 | (3) |
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354 | (2) |
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New virtual spaces, new audiences |
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356 | (1) |
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Summary: investigating media audiences |
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357 | (1) |
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358 | (2) |
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Part Three Media and social contexts |
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360 | (2) |
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362 | (28) |
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Thinking about media power |
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362 | (3) |
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365 | (1) |
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366 | (2) |
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368 | (1) |
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368 | (1) |
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Media make people powerful |
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369 | (1) |
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370 | (1) |
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370 | (2) |
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Unpacking ideology: the contribution of Marxism |
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372 | (3) |
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Antonio Gramsci and hegemony |
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375 | (4) |
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Louis Althusser and structuralism |
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379 | (3) |
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Discourse, power and media |
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382 | (1) |
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Michel Foucault and discourse |
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382 | (4) |
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Summary: investigating media power |
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386 | (2) |
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388 | (2) |
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Chapter 9 Mass society and media |
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390 | (24) |
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Asking questions about `mass society' and media |
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390 | (3) |
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Contexts: mass society, mass media and social change |
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393 | (1) |
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393 | (2) |
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The culture and society tradition |
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395 | (2) |
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397 | (2) |
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399 | (1) |
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Defining the culture industry |
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400 | (1) |
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400 | (1) |
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Features of the culture industry |
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401 | (3) |
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Assessing the culture industry |
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404 | (2) |
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406 | (1) |
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407 | (4) |
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Culture and multiculturalism |
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411 | (1) |
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Summary: conceptualising mass society |
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412 | (1) |
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413 | (1) |
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Chapter 10 Postmodernism and post-truth |
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414 | (28) |
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Asking questions about postmodernism and post-truth |
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414 | (2) |
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Conceptualising the modern |
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416 | (1) |
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417 | (7) |
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After the modern: postmodernism |
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424 | (3) |
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427 | (5) |
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432 | (3) |
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Critiquing postmodernism? |
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435 | (4) |
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Summary: exploring postmodernity and post-truth |
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439 | (1) |
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440 | (2) |
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Chapter 11 The consumer society and advertising |
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442 | (28) |
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Conceptualising consumer society |
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442 | (4) |
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Historical context of consumerism and advertising |
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446 | (1) |
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447 | (1) |
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Theorising the consumer society |
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448 | (5) |
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Branding, identity and consumption |
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453 | (2) |
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The organisation and practice of advertising in the digital age |
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455 | (6) |
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461 | (4) |
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The (continuing) changing face of advertising and marketing |
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465 | (1) |
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Summary: investigating the consumer society and advertising |
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466 | (3) |
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469 | (1) |
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Chapter 12 Media histories |
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470 | (38) |
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Exploring media and history |
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470 | (3) |
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Thinking about media history |
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473 | (1) |
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Defining the past, history and historiography |
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473 | (1) |
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473 | (3) |
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476 | (3) |
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479 | (3) |
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482 | (1) |
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Producing chronologies: a sense of time |
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482 | (5) |
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Sources and archives: distinguishing between primary and secondary sources |
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487 | (2) |
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Archives: collections of primary sources |
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489 | (5) |
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494 | (1) |
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495 | (1) |
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495 | (4) |
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Aesthetics: histories of rhetoric, form, text |
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499 | (2) |
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Political-economic histories of media |
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501 | (1) |
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502 | (1) |
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Social and cultural histories of media |
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503 | (2) |
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Summary: investigating and producing media history |
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505 | (1) |
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506 | (2) |
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Conclusion Doing your media studies |
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508 | (7) |
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509 | (2) |
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What you will need to cover |
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511 | (2) |
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513 | (2) |
Glossary |
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515 | (4) |
References |
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519 | (16) |
Index |
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535 | |