Muutke küpsiste eelistusi

E-raamat: Media Studies: Texts, Production, Context

  • Formaat: 568 pages
  • Ilmumisaeg: 19-Aug-2021
  • Kirjastus: Routledge
  • Keel: eng
  • ISBN-13: 9781317428299
Teised raamatud teemal:
  • Formaat - EPUB+DRM
  • Hind: 58,49 €*
  • * hind on lõplik, st. muud allahindlused enam ei rakendu
  • Lisa ostukorvi
  • Lisa soovinimekirja
  • See e-raamat on mõeldud ainult isiklikuks kasutamiseks. E-raamatuid ei saa tagastada.
  • Formaat: 568 pages
  • Ilmumisaeg: 19-Aug-2021
  • Kirjastus: Routledge
  • Keel: eng
  • ISBN-13: 9781317428299
Teised raamatud teemal:

DRM piirangud

  • Kopeerimine (copy/paste):

    ei ole lubatud

  • Printimine:

    ei ole lubatud

  • Kasutamine:

    Digitaalõiguste kaitse (DRM)
    Kirjastus on väljastanud selle e-raamatu krüpteeritud kujul, mis tähendab, et selle lugemiseks peate installeerima spetsiaalse tarkvara. Samuti peate looma endale  Adobe ID Rohkem infot siin. E-raamatut saab lugeda 1 kasutaja ning alla laadida kuni 6'de seadmesse (kõik autoriseeritud sama Adobe ID-ga).

    Vajalik tarkvara
    Mobiilsetes seadmetes (telefon või tahvelarvuti) lugemiseks peate installeerima selle tasuta rakenduse: PocketBook Reader (iOS / Android)

    PC või Mac seadmes lugemiseks peate installima Adobe Digital Editionsi (Seeon tasuta rakendus spetsiaalselt e-raamatute lugemiseks. Seda ei tohi segamini ajada Adober Reader'iga, mis tõenäoliselt on juba teie arvutisse installeeritud )

    Seda e-raamatut ei saa lugeda Amazon Kindle's. 

"This thoroughly revised and updated third edition provides a comprehensive introduction to the various approaches to the field, explaining why media messages matter, how media businesses prosper and why media is integral to defining contemporary life. The text is divided into three parts - Media Texts and Meanings; Producing Media; and Media and Social Contexts - exploring the ways in which various media forms make meaning; are produced and regulated; and how society, culture and history are defined by such forms. Encouraging students to actively engage in media research and analysis, each chapter seeks to guide readers through key questions and ideas in order to empower them to develop their own scholarship, expertise and investigations of the media worlds in which we live. Fully updated to reflect the contemporary media environment, the third edition includes new case studies covering topics such as Brexit, podcasts, Love Island, Captain Marvel, Black Lives Matter, Netflix, data politics, the Kardashians, President Trump, 'fake news', the post-Covid world and perspectives on global media forms. This is an essential introduction for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media and popular culture"--

This thoroughly revised and updated third edition provides a comprehensive introduction to the various approaches to the field, explaining why media messages matter, how media businesses prosper and why media is integral to defining contemporary life.

The text is divided into three parts – Media Texts and Meanings; Producing Media; and Media and Social Contexts – exploring the ways in which various media forms make meaning; are produced and regulated; and how society, culture and history are defined by such forms. Encouraging students to actively engage in media research and analysis, each chapter seeks to guide readers through key questions and ideas in order to empower them to develop their own scholarship, expertise and investigations of the media worlds in which we live.

Fully updated to reflect the contemporary media environment, the third edition includes new case studies covering topics such as Brexit, podcasts, Love Island, Captain Marvel, Black Lives Matter, Netflix, data politics, the Kardashians, President Trump, ‘fake news’, the post-Covid world and perspectives on global media forms.

This is an essential introduction for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media and popular culture.

Arvustused

In our deeply mediatised societies, Media Studies has never been more vital or more complex. The authors provide us with an updated, detailed, and decolonised, road-map to lead us through the fast-paced terrain of media change whilst also giving us the tools to respond with finely tuned critical analyses. Read this text to really get a grip of Media Studies as an evolving and exciting field of inquiry and practice.

Helen Wood, Lancaster University, UK

This is a great textbook. The breadth and range of chapters is incredibly impressive, proceeding accessibly and logically through the debates, with helpful and interesting contextual and biographical information about the key thinkers which bring their lives into relief for students. The book continues to serve as an extremely valuable teaching resource.

Lisa Taylor, Leeds Beckett University, UK

This new, expanded, and enhanced edition of Media Studies is designed to give its readers the conceptual tools and encouragement to create their own vibrant practice of media analysis. Through its focus on the complex ways in which media makes meaning, its detailed attention to theoretical approaches to media studies, and its exploration of a wonderfully wide range of themes and topics, it is a volume from which instructors will learn as much as their students. Highly recommended.

Imre Szeman, University of Waterloo, Canada

Media Studies is a comprehensive and up-to-date textbook on media studies for Anglophone readers. With intriguing examples and cases as well as clear explanations of key terms and theories, the authors expertly guide readers through getting involved in media text, production, consumption, and media in context. The best virtue of this book is how it makes the study of media come alive by encouraging readers to try out research strategies for themselves, e.g., thinking aloud, posing questions, conducting your own analyses and even developing your own theories.

Younghan Cho, Hankuk University of Foreign Studies, South Korea

With a fine critical eye, this new edition of Media Studies by Paul Long, Beth Johnson, Schem Rogerson Bader, Shana MacDonald and Tim Wall produces the sharpest analysis, and clearest explanations of this growing field of study. Their book will inspire and enable many researchers and practitioners to determine a more subtle understanding of how our interactions with media forms and industries are shaping the world. This new edition is as rich and dynamic as the media the authors invoke.

Toija Cinque, Deakin University, Australia

Media Studies is aimed at inspiring students to become curious about something that is ubiquitous in their life. Building on a rich set of case studies, the authors show the breadth and depth of what we can call the field of media studies. By drawing on examples that may be considered at the periphery of the field as well as canonical work, it guides students to find their own scholarly path rather than suggesting there is only one right way of doing media studies.

Tamara Witschge, Amsterdam University of Applied Sciences, the Netherlands

Now in its third edition and thoroughly updated, Media Studies covers a far-reaching range of theoretical foundations and key debates. The chapter summaries, thought-provoking activities, further reading suggestions, historic and contemporary case studies, comprehensive glossary and accessible writing style make this an invaluable text for students and lecturers alike.

Michael Bailey, University of Essex, UK 'In our deeply mediatised societies, Media Studies has never been more vital or more complex. The authors provide us with an updated, detailed, and decolonised, road-map to lead us through the fast-paced terrain of media change whilst also giving us the tools to respond with finely tuned critical analyses. Read this text to really get a grip of Media Studies as an evolving and exciting field of inquiry and practice.'

Helen Wood, Lancaster University, UK

'This is a great textbook. The breadth and range of chapters is incredibly impressive, proceeding accessibly and logically through the debates, with helpful and interesting contextual and biographical information about the key thinkers which bring their lives into relief for students. The book continues to serve as an extremely valuable teaching resource.'

Lisa Taylor, Leeds Beckett University, UK

'This new, expanded, and enhanced edition of Media Studies is designed to give its readers the conceptual tools and encouragement to create their own vibrant practice of media analysis. Through its focus on the complex ways in which media makes meaning, its detailed attention to theoretical approaches to media studies, and its exploration of a wonderfully wide range of themes and topics, it is a volume from which instructors will learn as much as their students. Highly recommended.'

Imre Szeman, University of Waterloo, Canada

'Media Studies is a comprehensive and up-to-date textbook on media studies for Anglophone readers. With intriguing examples and cases as well as clear explanations of key terms and theories, the authors expertly guide readers through getting involved in media text, production, consumption, and media in context. The best virtue of this book is how it makes the study of media come alive by encouraging readers to try out research strategies for themselves, e.g., thinking aloud, posing questions, conducting your own analyses and even developing your own theories.'

Younghan Cho, Hankuk University of Foreign Studies, South Korea

'With a fine critical eye, this new edition of Media Studies by Paul Long, Beth Johnson, Schem Rogerson Bader, Shana MacDonald and Tim Wall produces the sharpest analysis, and clearest explanations of this growing field of study. Their book will inspire and enable many researchers and practitioners to determine a more subtle understanding of how our interactions with media forms and industries are shaping the world. This new edition is as rich and dynamic as the media the authors invoke.'

Toija Cinque, Deakin University, Australia

'Media Studies is aimed at inspiring students to become curious about something that is ubiquitous in their life. Building on a rich set of case studies, the authors show the breadth and depth of what we can call the field of media studies. By drawing on examples that may be considered at the periphery of the field as well as canonical work, it guides students to find their own scholarly path rather than suggesting there is only one right way of doing media studies.'

Tamara Witschge, Amsterdam University of Applied Sciences, the Netherlands

'Now in its third edition and thoroughly updated, Media Studies covers a far-reaching range of theoretical foundations and key debates. The chapter summaries, thought-provoking activities, further reading suggestions, historic and contemporary case studies, comprehensive glossary and accessible writing style make this an invaluable text for students and lecturers alike.'

Michael Bailey, University of Essex, UK

List of contributors
xii
Guided tour xiv
Acknowledgements xvi
Introduction: Getting started: `doing' media studies 1(31)
What is media studies?
1(1)
First steps
1(3)
Defining media: what are the media of media studies?
4(5)
The context of media and media studies
9(1)
Validating the field: why study media?
9(3)
Evidence: the argument against media studies?
12(2)
Studying media: becoming a scholar and theorist
14(2)
Producers as theorists
16(2)
Using the tools of the trade
18(1)
How to use this book
18(1)
Organisation of the book
19(3)
What then will this book enable you to do?
22(1)
Getting started - just do it!
23(1)
Suggested reading sources
23(7)
Further reading
30(2)
Part One Media texts and meanings
32(166)
Chapter 1 How do media make meaning?
34(50)
Thinking about media meanings
34(3)
Thinking about media as texts
37(1)
Making sense of textual meaning
38(1)
Why analyse media texts?
39(1)
Tools for analysing media texts
40(1)
Analytical tools: rhetoric
41(1)
Rhetoric, language and meaning
42(3)
Rhetorical conventions and media
45(15)
Laenurying mezoncai meaia zoois ana zecnmques to Analysis and the individual perspective
60(3)
Analytical tools: semiology
63(1)
Foundations of semiology
64(2)
Semiology in textual analysis: sign, signifier and signified
66(2)
Identifying semiological tools and techniques
68(6)
Organisation of signs in texts: media rhetoric and signification
74(3)
Uses and limits of semiology
77(3)
Summary: conducting textual analyses
80(2)
Further reading
82(2)
Chapter 2 Organising meaning in media texts: genre and narrative
84(34)
What are genre and narrative?
84(3)
Studying genre
87(1)
Problems of definition
87(2)
Genre: dynamism and exhaustion
89(4)
Genre in context: production and consumption
93(3)
Genre and limiting the horizon of expectations
96(3)
Interim summary
99(1)
Narrative, narratology and genre study
100(1)
Narrative as structure
100(3)
Stability - disruption - enigma - resolution
103(5)
Narration: point of view (POV), perspective and closure
108(2)
What about other media forms?
110(5)
Bringing genre and narrative together
115(1)
Summary: exploring genre and narrative
115(2)
Further reading
117(1)
Chapter 3 Media representations
118(40)
Asking questions about representations
118(3)
Conceptualising and defining representation
121(2)
Representation in particular: individuals and groups
123(3)
Typing: archetype and stereotype
126(1)
Stereotypes: nature and function
127(5)
Gender and representation
132(1)
Sexuality and representation
133(6)
Media professionals and the `politics' of representation
139(5)
Method: content analysis
144(5)
Representations of individuality: stars, personalities, celebrities
149(1)
Defining stars
149(1)
Stars as texts and signs
150(1)
Construction of the image
151(3)
What stardom represents
154(1)
Summary: researching representation
155(2)
Further reading
157(1)
Chapter 4 Reality media
158(40)
What are `reality media'?
158(3)
Conceptualising reality and realism
161(2)
Defining `reality media'
163(1)
Historical realisms
164(6)
Semiology and the real
170(1)
Dominant practices and forms of reality media
171(2)
Truth, honesty and documenting the real
173(7)
Reality media, democracy and ordinary people
180(3)
The sound of the real
183(2)
Reality, truth, freedom, ethics and responsibility
185(3)
Summary: investigating reality media
188(2)
Further reading
190(1)
Appendix: analysing texts
191(7)
Part Two Producing media
198(310)
Chapter 5 The business of media
200(50)
Thinking about media businesses
200(4)
Investigating media businesses
204(3)
Political economy of media
207(2)
Media organisations in the free market
209(4)
Commodity relations
213(3)
Audience as commodity
216(1)
Audience as producer
216(1)
Mass and niche audiences
217(1)
Controlling uncertainty
218(2)
Cost structure and managing risk
220(2)
Size, concentration and media corporations
222(3)
Television and globalisation
225(1)
Global media, free markets and regulation
225(2)
Distribution
227(3)
Media structures
230(1)
Mapping divisions, departments and executive control
230(1)
Mapping worker's roles and functions
231(4)
Mapping production processes, gatekeeping points and transformations
235(1)
Gatekeeping and routine in production
236(1)
The culture of production: media professionals, creative workers
237(3)
Participatory culture
240(2)
The death of scarcity
242(3)
Summary: studying the business of media
245(3)
Further reading
248(2)
Chapter 6 Media regulation and policy
250(54)
Thinking about media regulation and policy
250(4)
Regulation and public policy
254(1)
Why do we have regulation?
254(1)
Defining policy and regulation
255(6)
Policy and regulation analysis
261(1)
Policy analysis: identifying policy
261(3)
Getting the big picture: surveying government media and cultural policy
264(3)
Identifying regulatory practice
267(4)
The changing landscape of regulation
271(1)
Regulation and policy at a global level
271(1)
Policy issues surrounding global media production
271(2)
Studying the impact of global media
273(2)
Global information: roots of global media businesses and forms
275(6)
Media without regulation?
281(1)
Evaluating and resisting globalisation
282(2)
Focusing on issues in policy and regulation
284(10)
Regulating popular music
294(6)
Summary: investigating media regulation and policy
300(2)
Further reading
302(2)
Chapter 7 Media audiences
304(58)
Producing audiences: what do media do to people?
307(1)
Thinking about audiences
307(1)
What is an audience?
308(2)
Media output and consumption
310(1)
Media audiences: artefact, commodity, text revisited
310(4)
Media organisations produce audiences
314(4)
Media scholars produce audiences
318(2)
Contextualising `media effects' research
320(1)
Propaganda and manipulating audiences
321(3)
Twenty-first century propaganda and Web 2.0
324(2)
Media effects and moral panics
326(2)
From effects to influence
328(1)
Audiences as producers: what do people do with media?
329(2)
Uses and gratifications
331(3)
Theorising audiences: encoding/decoding media meanings
334(8)
Subcultures and fandom
342(8)
Online audience activity: creating communities, meaning and identity
350(1)
What is a virtual community?
351(3)
Identity and deception
354(2)
New virtual spaces, new audiences
356(1)
Summary: investigating media audiences
357(1)
Further reading
358(2)
Part Three Media and social contexts
360(2)
Chapter 8 Media power
362(28)
Thinking about media power
362(3)
Conceptualising power
365(1)
Locating power
366(2)
Media and power
368(1)
Powerful media
368(1)
Media make people powerful
369(1)
Media as agents of power
370(1)
Ideology
370(2)
Unpacking ideology: the contribution of Marxism
372(3)
Antonio Gramsci and hegemony
375(4)
Louis Althusser and structuralism
379(3)
Discourse, power and media
382(1)
Michel Foucault and discourse
382(4)
Summary: investigating media power
386(2)
Further reading
388(2)
Chapter 9 Mass society and media
390(24)
Asking questions about `mass society' and media
390(3)
Contexts: mass society, mass media and social change
393(1)
Theories of mass society
393(2)
The culture and society tradition
395(2)
The American context
397(2)
The Frankfurt School
399(1)
Defining the culture industry
400(1)
Authentic culture
400(1)
Features of the culture industry
401(3)
Assessing the culture industry
404(2)
Who are the masses'?
406(1)
Culture is ordinary
407(4)
Culture and multiculturalism
411(1)
Summary: conceptualising mass society
412(1)
Further reading
413(1)
Chapter 10 Postmodernism and post-truth
414(28)
Asking questions about postmodernism and post-truth
414(2)
Conceptualising the modern
416(1)
Modernity and media
417(7)
After the modern: postmodernism
424(3)
Themes of postmodernism
427(5)
Postmodern media texts
432(3)
Critiquing postmodernism?
435(4)
Summary: exploring postmodernity and post-truth
439(1)
Further reading
440(2)
Chapter 11 The consumer society and advertising
442(28)
Conceptualising consumer society
442(4)
Historical context of consumerism and advertising
446(1)
Cultures of consumption
447(1)
Theorising the consumer society
448(5)
Branding, identity and consumption
453(2)
The organisation and practice of advertising in the digital age
455(6)
Data mining
461(4)
The (continuing) changing face of advertising and marketing
465(1)
Summary: investigating the consumer society and advertising
466(3)
Further reading
469(1)
Chapter 12 Media histories
470(38)
Exploring media and history
470(3)
Thinking about media history
473(1)
Defining the past, history and historiography
473(1)
Thinking about the past
473(3)
What is media history?
476(3)
Media as history
479(3)
Doing historiography
482(1)
Producing chronologies: a sense of time
482(5)
Sources and archives: distinguishing between primary and secondary sources
487(2)
Archives: collections of primary sources
489(5)
Oral histories
494(1)
Evaluating sources
495(1)
Writing media history
495(4)
Aesthetics: histories of rhetoric, form, text
499(2)
Political-economic histories of media
501(1)
Technological history
502(1)
Social and cultural histories of media
503(2)
Summary: investigating and producing media history
505(1)
Further reading
506(2)
Conclusion Doing your media studies
508(7)
What you will need to do
509(2)
What you will need to cover
511(2)
What to do next
513(2)
Glossary 515(4)
References 519(16)
Index 535
Paul Long is Professor in Creative and Cultural Industries in the School of Media, Film and Journalism, Monash University, Australia.

Beth Johnson is Associate Professor of Film and Media Studies at the University of Leeds, UK.

Shana MacDonald is Associate Professor in Communication Arts at the University of Waterloo, Canada and is the current President of the Film Studies Association of Canada.

Schem Rogerson Bader completed a PhD in Communication and Culture at Ryerson University, Toronto after studying photography at the School of Visual Arts, New York.

Tim Wall is the Associate Dean for Research in the Faculty of Arts, Design and Media, Birmingham City University, UK.