MediaMaking: Mass Media in a Popular Culture [Kõva köide]

Rather than looking at each medium or expression of popular culture independently (e.g. films, television, music), this more theoretically and analytically oriented textbook focuses on the interrelations among the media, as well as between the development of a media culture and the broader social context. The authors hold that media can only be understood in relation to their institutional, economic, social, cultural, and historical context. They also examine how the media are reproduced and consumed and what they produce in return. Annotation c. by Book News, Inc., Portland, Or. Broadly based and theoretically grounded, this introductory textbook provides a multidisciplinary introduction to the relationship between media, culture and society. MediaMaking brings together media theory and cultural studies to present the interrelations among various media, the overall development of a media culture and the broader social context in which media is located. Theoretically and analytically organized with sections on medias relation to behavior, politics, the public, globalization, organizations, meaning and ideology, this textbook offers students a comprehensive understanding of the nature of the media communication process - an essential part of understanding contemporary life.