1 Introduction |
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13 | (4) |
2 Why this book? Who is it for? |
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17 | (4) |
3 Introduction to the 6D model |
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21 | (6) |
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3.1 Power Distance Index (PDI) or attitude towards hierarchy |
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22 | (1) |
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3.2 Individualism versus Collectivism (IDV) or attitude towards groups |
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23 | (1) |
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3.3 Masculinity versus Femininity (MAS) or attitude towards motivation |
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23 | (1) |
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3.4 Uncertainty Avoidance Index (UAI) or attitude towards uncertainty |
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24 | (1) |
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3.5 Long Term Orientation (LTO) or attitude towards time |
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24 | (1) |
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3.6 Indulgence versus Restraint (IDV) or attitude towards happiness |
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25 | (2) |
4 The 6 Steps of the Sales Process |
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27 | (8) |
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28 | (1) |
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29 | (1) |
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4.3 Identifying the needs |
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29 | (1) |
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4.4 Presenting the commercial proposal |
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30 | (2) |
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4.5 Negotiating the price |
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32 | (1) |
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33 | (2) |
5 The 7 Mindsets of International Negotiation |
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35 | (12) |
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Measure your personal cultural preferences using Hofstede Insights' Culture Compass™ |
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38 | (2) |
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5.1 Negotiation is a contest (chapter 6) |
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40 | (1) |
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5.2 Negotiation is a process (chapter 7) |
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40 | (1) |
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5.3 Negotiation is a search for win-win (chapter 8) |
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41 | (1) |
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5.4 Negotiation is a diplomatic ballet (chapter 9) |
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42 | (1) |
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5.5 Negotiation is an exchange of favours (chapter 10) |
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43 | (1) |
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5.6 Negotiation is a marathon (chapter 11) |
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44 | (1) |
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5.7 Negotiation is a search for perfection (chapter 12) |
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45 | (2) |
Mindset 1: Negotiating with the 'Competitor' |
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47 | (18) |
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6.1 Why do we call them the Competitors? |
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48 | (8) |
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6.1.1 The negotiation is a contest |
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49 | (1) |
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6.1.2 The use of first names |
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49 | (1) |
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6.1.3 'We are not the company' |
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50 | (1) |
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6.1.4 Emotion is a sign of weakness |
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50 | (1) |
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6.1.5 Comfortable with uncertainty |
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51 | (2) |
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6.1.6 Short term orientation |
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53 | (1) |
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53 | (3) |
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6.2 The 6 steps of the sales process with the Competitor |
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56 | (9) |
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6.2.1 Establishing contact |
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56 | (1) |
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57 | (1) |
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6.2.3 Identifying the needs |
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58 | (1) |
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6.2.4 Presenting the commercial proposal |
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59 | (1) |
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6.2.5 Negotiating the price |
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60 | (1) |
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61 | (4) |
Mindset 2: Negotiating with the 'Organiser' |
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65 | (12) |
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7.1 Why do we call them the Organisers? |
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66 | (4) |
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7.1.1 The Organiser is very process-minded |
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66 | (1) |
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7.1.2 The perception of the organisation |
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67 | (1) |
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7.1.3 Functional hierarchy |
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67 | (1) |
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7.1.4 Avoidance of uncertainty |
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67 | (1) |
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68 | (1) |
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7.1.6 Invest today for a better tomorrow |
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68 | (2) |
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7.2 The 6 steps of the sales process with the Organisers |
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70 | (7) |
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7.2.1 Establishing contact |
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70 | (1) |
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70 | (1) |
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7.2.3 Identifying the needs |
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71 | (1) |
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7.2.4 Presenting the commercial proposal |
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72 | (1) |
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7.2.5 Negotiating the price |
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73 | (1) |
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74 | (3) |
Mindset 3: Negotiating with the 'Connected' |
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77 | (10) |
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8.1 Why do we call them the Connected? |
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78 | (3) |
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8.1.1 The quest for balance and consensus |
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78 | (1) |
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8.1.2 The perception of the organisation |
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79 | (1) |
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79 | (1) |
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8.1.4 Reputation and size of your company |
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79 | (2) |
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8.2 The 6 steps of the sales process with the Connected |
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81 | (6) |
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8.2.1 Establishing contact |
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81 | (1) |
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81 | (2) |
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8.2.3 Identifying the needs |
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83 | (1) |
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8.2.4 Presenting the commercial proposal |
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83 | (1) |
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8.2.5 Negotiating the price |
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84 | (1) |
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84 | (3) |
Mindset 4: Negotiating with the 'Diplomat' |
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87 | (14) |
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9.1 Why do we call them the Diplomats? |
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88 | (5) |
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9.1.1 The perception of the organisation and relationship with authority |
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88 | (1) |
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89 | (1) |
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9.1.3 Deductive reasoning |
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89 | (1) |
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9.1.4 The quest for elegance |
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89 | (1) |
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9.1.5 Fear of uncertainty |
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90 | (1) |
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9.1.6 The perception of French arrogance |
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91 | (1) |
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91 | (1) |
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9.1.8 Pragmatism nevertheless |
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92 | (1) |
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9.2 The 6 steps of the sales process with the Diplomats |
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93 | (8) |
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9.2.1 Establishing contact |
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93 | (1) |
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94 | (1) |
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9.2.3 Identifying the needs |
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95 | (1) |
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9.2.4 Presenting the proposal |
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96 | (1) |
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9.2.5 Negotiating the price |
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97 | (1) |
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9.2.6 Finalising the deal |
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98 | (3) |
Mindset 5: Negotiating with the 'Reciprocator' |
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101 | (12) |
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10.1 Why do we call them the Reciprocators? |
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102 | (3) |
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10.1.1 It's all about exchanging favours |
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102 | (1) |
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10.1.2 The rituals and customs |
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103 | (1) |
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10.1.3 Hierarchy and decision making |
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103 | (1) |
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103 | (2) |
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10.2 The 6 steps of the sales process with the Reciprocators |
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105 | (8) |
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10.2.1 Establishing contact |
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105 | (1) |
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10.2.2 Establishing trust |
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106 | (1) |
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10.2.3 Identifying the needs, presenting the commercial proposal and negotiating the price |
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107 | (2) |
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109 | (4) |
Mindset 6: Negotiating with the 'Marathonian' |
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113 | (16) |
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11.1 Why do we call them the Marathonians? |
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114 | (5) |
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11.1.1 Intellectual property |
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114 | (1) |
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11.1.2 Reciprocating favours |
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115 | (1) |
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116 | (1) |
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11.1.4 Chinese consumers and their relationship with the rest of the world |
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116 | (1) |
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11.1.5 The age of the little emperors |
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117 | (2) |
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11.2 The 6 steps of the sales process with the Marathonians |
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119 | (10) |
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11.2.1 Establishing contact |
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119 | (1) |
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11.2.2 Establishing trust |
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120 | (2) |
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11.2.3 Identifying the needs, presenting the offer, negotiating the price and concluding the deal |
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122 | (7) |
Mindset 7: Negotiating with the 'Craftsman' |
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129 | (35) |
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12.1 Why do we call them the Craftsmen? |
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130 | (3) |
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12.1.1 Unique yet somewhat familiar |
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130 | (1) |
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12.1.2 Hierarchical or not really? |
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131 | (1) |
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12.1.3 The Nemawashi process |
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131 | (1) |
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131 | (1) |
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12.1.5 History versus future |
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132 | (1) |
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12.2 The 6 steps of the sales process with the Craftsmen |
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133 | (12) |
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12.2.1 Establishing contact |
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133 | (2) |
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12.2.2 Establishing trust |
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135 | (1) |
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12.2.3 Identifying the needs |
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136 | (1) |
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12.2.4 Presenting the proposal |
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136 | (1) |
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12.2.5 Negotiating the price |
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137 | (1) |
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138 | (7) |
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141 | (4) |
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13.1 The 6D model explained |
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145 | (9) |
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13.1.1 Power Distance Index (PDI) or attitude towards hierarchy |
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146 | (1) |
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13.1.2 Individualism versus Collectivism (IDV) or attitude towards groups |
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147 | (1) |
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13.1.3 Masculinity versus Femininity (MAS) or attitude towards motivation |
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148 | (1) |
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13.1.4 Uncertainty Avoidance Index (UAI) or attitude towards uncertainty |
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149 | (1) |
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13.1.5 Long Term Orientation (LTO) or attitude towards time |
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150 | (1) |
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13.1.6 Indulgence versus Restraint (IND) or attitude towards happiness |
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151 | (1) |
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13.1.7 Huib Wursten's Culture Clusters™ |
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152 | (2) |
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13.2 Deductive versus Inductive reasoning |
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154 | (2) |
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13.3 Key differences in negotiation styles between individualist and collectivist societies |
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156 | (4) |
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13.4 Relationship with time |
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160 | (4) |
Annexes |
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Annex 1 List of countries |
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164 | (3) |
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167 | |
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167 | (1) |
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167 | |